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HubSpot’s November 2023 releases: The manager’s guide

Martech

Subscriptions can collect or refund a prorated amount for mid-term changes (beta) You can easily adjust subscriptions based on the needs of unique buyers, with less friction, now that HubSpot subscriptions can collect or refund a prorated amount for that term when the subscriptions change.

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As lead gen grows on social media, marketers discuss what’s working

Martech

And they already have much of the information that advertisers request from prospects in a lead gen form. Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram. Conditional logic can also be used to control the questions, which helps identify the right prospect for a campaign. More questions?

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EU authorities ban Meta from using personal data for advertising

Martech

As it stands, the ban cripples the company’s ability to sell personalized ads to the 258 million Europeans who use Facebook and Instagram each month. Ad-free subscription On Monday, Meta announced it was rolling out ad-free subscriptions for Facebook and Instagram users in Europe and putting a “temporary” ban on ads to those under 18.

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Big Data: What It Is, Why We Need It, and How to Use It

Webbiquity

Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. For example, over 500 terabytes of data get ingested into the databases of Facebook every day. That’s a lot of data.

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Scanning the faces that scan the mobile screens

Martech

It does not matter what the user is looking at — TikTok, YouTube, Facebook, Instagram. They will swipe on TikTok, scroll through Facebook or Instagram, or skip in YouTube, Kalehoff observed. Room for improvement The foundation of Realeyes is the training database that informs the AI of the meaning of a facial expression.

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How to use customer data to develop marketing insights

Biznology

In fact, small businesses can and should collect valuable customer information, just like big businesses. Basic Contact Information. Ideally, you’re gathering the contact information from people before they become customers. Incentivize participation in this sort of information collection.

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EU & UK GDPR: 5 things you must know about email consent

Litmus

Details are covered in the Guide to the UK GDPR from the UK’s Information Commissioner’s Office (ICO). GDPR requires that brands collect affirmative consent that is “ freely given, specific, informed, and unambiguous ” to be compliant. Keep consent requests separate from other terms & conditions. When they consented.

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