The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Public relations professionals also frequently use media databases, news monitoring and email automation through services like Mailchimp and HubSpot. 20 PR statistics you can’t ignore in 2022.

Public Relations 107

Public Relations Stats Work Management PR 107

Hubspot

APRIL 21, 2020

I use Facebook Messenger. The growing trend of using mobile messaging apps for marketing makes sense. According to a Facebook survey on messaging app use , more than half of the participants preferred to message a brand on one of their messaging apps rather than calling them. General Messaging App Stats. Facebook ).

Stats 95

Stats Emarketing Mobile Marketing Marketing & Strategy 95

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. Social Media Video Stats for Facebook 45. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Hubspot

NOVEMBER 26, 2019

To help you make informed decisions about your strategy and whether TikTok is right for your brand, I've compiled a list of 26 interesting stats and facts to know before venturing on to the app. 26 TikTok Stats to Know in 2019. Wondering if this was just a fluke or a viral trend that will simmer down? Think again. The Verge).

Stats 101

Stats Viral Marketing Startups Transparency 101

Hubspot

MAY 1, 2020

Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features. Like with any new trend, brands might also wonder, "Is streaming live video worth my time, or is this strategy just built on hype?".

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. If you want to start a blog that makes money , it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. Let’s dive right in! We got you covered.

Statistics 91

Statistics Paid Content Stats Blogger 91

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Hubspot) 75% of marketers recognize SEO as their most effective content strategy.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? ”. Check out this example from HubSpot: This story corresponds with a post about free personality tests.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. Here are some enlightening (but not surprising) stats from HubSpot : 32% of marketers say images are the most essential form of content for their businesses. 500 million people use Instagram every day.

Social Media 99

Social Media Social Marketing Media Trends 99

Marketing Insider Group

DECEMBER 8, 2021

Consider these stats: Twitter claims that 82% of its users view video content on the app. A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week. But the trend is not exclusive to the realm of social channels.

Practices 294

Practices Tips Business Emarketing 294

Hubspot

NOVEMBER 1, 2017

What are the sales trends of 2018? To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. Video is a great way to stand out and frankly an easier way to articulate an offering or service,” explains HubSpot senior inbound growth specialist Mary Burbridge. Video prospecting.

Top of Funnel 94

Top of Funnel Trends Digital Marketing Funnels Paid Search Agency 94

The Lead Agency

APRIL 14, 2020

Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. Hubspot reported that there are 2.38 billion active users on Facebook and 74% of people say they use Facebook for professional purposes.

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Hubspot

OCTOBER 29, 2021

Agents need to stay on top of a host of different trends and factors — a challenge that's rarely straightforward. 90% of surveyed social media-using realtors use Facebook. ( Real Estate Trends by Generation. NAR 2021 Home Buyers and Sellers Generational Trends Report ). Realtor Social Media Use. What does this tell us?

Stats 81

Stats Statistics Social Media Customer Surveys 81

Optinmonster

DECEMBER 28, 2023

Here are some interesting stats on email usage : 99% of email users check their inbox every day. Here are the stats. According to stats, Gmail tops the list. That’s way more than Facebook (0.15%), Instagram (0.60%), and X (0.05%). The stats keep fluctuating from one year to another.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Tomorrow People

APRIL 27, 2021

Think about those last two stats for a moment. You can also aim to keep your customers up-to-date on emerging trends – and hopefully turn your website into a destination for repeat visitors in the process. As Chief Customer Officer at Hubspot, Yamani Rangan ( @yamanirangan ) oversees the marketing, sales, and services teams.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. The social team at Triple Whale took notice of the trend and made it work for their brand.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Hubspot

MARCH 3, 2020

We've seen the stats that back up using social media as a legitimate business practice. These choices have expansive features and tools, offer a trial period, and in some cases, are even able to integrate with your HubSpot account. Below is a screenshot of an analytics report HubSpot provides. Price: Contact for pricing.

Social Media 100

Social Media Budget Programs Analytics Work Management 100

Webbiquity

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries. Facebook has 1.23

Stats 203

Stats Paid Content Facebook Demographics 203

Martech Advisor

JANUARY 24, 2020

We'll also look at some statistics to understand and break down the trend. Before we move ahead let’s take a look at some stats. According to HubSpot : 25.4% 57% of Facebook posts get more likes while 33% get shares and comments if they have emojis in them. Nearly a billion emojis are sent every day on Facebook.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Zoominfo Statistics 138

Exo B2B

JUNE 18, 2019

Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. It speaks for itself: We looked at studies published last year and this year to seek a comparison and show if things had changed or not but we quickly realized that today’s stats no longer check on the same parameters. Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

Marketing Insider Group

DECEMBER 16, 2013

Reading through the list and paging through the slides is like taking a training course on some of the biggest trends in business and marketing. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers. Culture Code: Creating A Lovable Company from HubSpot All-in-one Marketing Software. Congratulations Graduate!

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

EveryoneSocial

OCTOBER 29, 2018

Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. But before we dive in, let’s first get some fascinating general social media stats. 22% of the world’s total population uses Facebook. Small Biz Trends ). Statista ).

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Hubspot

SEPTEMBER 29, 2016

Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. 17 Stats That Uncover Key Marketing Differences Across Regions [New Data]. & Ireland marketers are planning to invest in Facebook video in the next year. marketers prefer Facebook compared to U.K.

Stats 28

Stats Planning Inbound Marketing Paid Search Agency 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

ConvertKit

JANUARY 15, 2021

This list of general email marketing stats has the answers you’re looking for. That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

EveryoneSocial

OCTOBER 17, 2018

The term gets thrown around in a lot of meetings but like many evolving trends and roles in the workplace (remember when influencer marketing was a newcomer?), In a nutshell, social selling is the process of using tools like Facebook, Twitter, and LinkedIn to: create relationships. Liking a client’s Facebook post.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Hubspot

JUNE 11, 2020

Although you should take this result with a grain of salt, the data above, combined with mounting research that shows how live video is growing, signifies that this format might be more than just a trend. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). Additionally, emerging platforms like Twitch.tv

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Here are the five biggest trends you need to know. But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Oktopost

AUGUST 10, 2023

If you need more convincing, look no further than these B2B brands: Hubspot has created an online community that provides value to its audience by sharing helpful tools for marketing and sales professionals. Social community management might sound like a lot of work to implement, but trust us when we say the end result is worth it.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Hubspot

JANUARY 10, 2017

Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. The powerhouse engagement stats for video content keep growing. Facebook Live (Facebook's live streaming app) is now available to all. According to its stats, every day it reaches 41% of all 18-to-34 year-olds in the U.S.

Education 28

Education WOMM Trends Planning 28

Outgrow

JANUARY 21, 2021

Having said that, the stats also portray the level of competition in the content marketing segment. Case Study: YoungShand leveraged social media trends along with content marketing strategies to help Smirnoff reach a young Kiwi audience. They integrated an interactive content piece to PayPal’s Facebook messenger. HairyLemon.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

Webbiquity

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. As noted in a previous post here on social networking statistics , Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. Eight Instagram Marketing Stats. Pew Research Center ).

Stats 242

Stats Twitter Linkedin Planning 242

Hubspot

JANUARY 16, 2020

They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. While it's helpful to know that a majority of the general population polled use Snapchat most often, you should keep in mind the growing stats that show how these apps are primarily used by younger age groups in Gen-Z or millennial age groups.

Paid Content 94

Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 94

Mailmunch

APRIL 27, 2021

According to HubSpot Research , four of the top six channels on which consumers watch videos are social media channels. . Video Advertising Trends . Experienced marketers know they must stay on top of new developments and trends to understand what their audiences want and need. Why do Video Ads Work? . Catches User Attention .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Webbiquity

MARCH 20, 2018

Here are a dozen stats that show the value of blogging and provide guidance for achieving real results. Seven Stats About the Benefits of Business Blogging. Though marketers plan to invest more in video on YouTube and Facebook this year, 53% say blog content creation remains one of their top inbound marketing priorities.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

JULY 7, 2011

It was a big news week for Google last week, and the announcement of its new Google+ social network had a lot of us wondering, "How will Facebook respond?". Facebook unveiled its new partnership with Skype to launch a new video calling feature within Facebook , which has already begun rolling out to users. Skype has 170 million.

Skype 28

Skype Facebook Features Video Marketing 28