Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries. What is conversational analytics?

Analytics 84

Analytics Marketing AI Conversion Branding 84

Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

ClearVoice

NOVEMBER 25, 2022

As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Accordingly, businesses benefit from incorporating social responsibility and awareness into their marketing initiatives. Social media marketing trends. Shoppable social media feeds. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SmartBug Media

APRIL 6, 2023

If you have an inkling of the social media networks your personas frequent, pose a persona research question to the web. Here’s an example on Twitter: Pro tip: If you’re using Twitter, be sure to include hashtags that your personas follow or use to make sure you get your message in front of the right audience. Ask the interwebs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Hubspot

APRIL 1, 2020

We've all been there, especially with social media predictions. In this post, we're going to look at the top social media predictions that marketing experts got wrong. Bad Social Media Predictions. Bad Social Media Predictions. Google would have a successful social media platform. Sometimes we even get it wrong.

Social Media 98

Social Media Social Marketing Planning Media 98

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Does one network produce better results than the others? Top Five Social Media Analytics Tools.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Buffer

OCTOBER 14, 2019

As ever, a ton is happening in the world of social media , and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. Social media news item #1. The Future of Facebook (new audio from Mark Zuckerberg).

Facebook 65

Facebook Social Media Eye-Tracking Twitter 65

Hubspot

FEBRUARY 1, 2021

Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees. Third-party endorsements will always carry more weight, and don’t forget the power of social proof. Consistently update social media accounts.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Hubspot

OCTOBER 10, 2020

Two years later, Facebook purchased the app for $1 billion. Instagram engagement rates are significant because they measure an audience’s interest, brand relevance, and social authority. Social Authority. social authority is not strong. However, Instagram does have higher engagement rates than other social media networks.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Valasys

JULY 9, 2020

The first is that leveraging the power of marketing you can drive traffic at speeds that will blow your mind and the second is that unlike other social media platforms you can independently choose which type of content you want to promote, without any constraints. It is the current social network.” It’s a beast.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. After all, your prospects most likely hang out here.

Social Media 101

Social Media Media Rules Guidelines 101

Hubspot

APRIL 6, 2020

You can get generate traffic through content aggregators , social media posts, social bookmarking , or reciprocal sharing sites. Pocket is a social bookmarking site where users can save blogs, videos, or stories from any publication or webpage. It can also help obtain social mentions that can improve organic SEO.

Promotion 94

Promotion Aggregators Advertising Mediums Youtube 94

Hubspot

MARCH 24, 2021

So if you're trying to build a remarkable social media presence , you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. 16) HubSpot. Although none of us really like to admit it, let's be honest: first impressions matter. 2) Spotify.

Twitter 83

Twitter Examples Branding Brand Identity 83

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. LinkedIn Company Pages. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Scoop.it

SEPTEMBER 30, 2021

Social media marketing will continue to rule the internet marketing domain for years now. For a fruitful exploration of the perks of social media marketing, we must remain aware of the constantly evolving trends. Why brands and even small businesses are using social media? Globally, over 3.6 billion by 2025. Globally, over 3.6

Social Media 67

Social Media Trends Media Cross-Selling 67

Hubspot

AUGUST 28, 2017

And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms. So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks. 12 Free Social Media and Brand Monitoring Tools to Try.

Social Media 78

Social Media Tools Media Branding 78

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. But should you be posting identical messages to each network?

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Optinmonster

DECEMBER 21, 2023

Once the article is published, be the first one to share it on your social media network. Go Heavy on Social In today’s day and age, you are missing a great deal if you aren’t leveraging social media marketing. Social media platforms like Facebook and Twitter have millions of daily users.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Hubspot

MAY 4, 2020

spent over three and a half hours on their smartphone each day, with half of that time spent engaging on social media networks. Not only has personal social media usage been on the rise, but professional social media usage has become more prevalent as well — and the field of sales is no exception.

Linkedin 85

Linkedin Stats Lead Scoring Lead Ranking 85

Hubspot

FEBRUARY 18, 2020

As a millennial, social media has been around since I was in elementary school. And Facebook became available to the public when I was 12. Although using social media has been a daily habit for me since I was in high school, it wasn't until I became a marketer that I understood the power of it. Look at social listening tools.

Social Media 68

Social Media Social Marketing Automation Work Management 68

Hubspot

FEBRUARY 27, 2020

These weekends were filled with networking events, guest speakers, and industry leader presentations. It's important to keep that concept in mind when you're learning about social media target audiences. Below, let's review what a social media target audience is and how to find it. What are their jobs?

Social Media 99

Social Media Buyer Personas Media Guidelines 99

Strategic-IC

JANUARY 13, 2021

What is Social Selling and why should it form part of your ABM strategy? That, in a nutshell, is Social Selling. So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Because 97% of buyers are turning to social media to research brands before buying.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Walker Sands

NOVEMBER 6, 2018

Social media marketing isn’t just about pushing out content and keeping the lights on. Here are nine ways to effectively find, engage and grow your audience organically on social media. This is the most important step before implementing any type of best practice or campaign in your social media strategy. Work with influencers.

Social Media 40

Social Media Organization Media PR 40

Outbound Engine

MARCH 3, 2020

Not that long ago, having a social media presence wasn’t a must because not everyone used social media. However, over the past decade, the percentage of American adults on social media grew from 26 in 2009 to 72 percent in 2019 ! We’re talking basically 3 out of 4 people are now active on social media.

Social Media 58

Social Media Curation Social Marketing Promotion 58

Hubspot

MARCH 11, 2019

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product. But why is social media marketing so important? Benefits of Social Media Marketing. Let's dive in.

Social Media 69

Social Media Social Marketing Work Management Media 69

Hubspot

JUNE 27, 2016

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. Now, we get it.

Facebook 78

Facebook Video Marketing Broadcasting Best Practices 78

Hubspot

JUNE 6, 2019

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media -- 45 percent of it, at least -- so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.

Social Media 78

Social Media Budget Programs Tools Media 78

Hubspot

JUNE 23, 2020

The unique user base of professionals and students makes the social networking service a hub for business and networking. Your content could be that brain break your audience needs when they need a break from the day and browse social media. Use LinkedIn Audience Network to identify potential reach. Share of U.S.

Linkedin 99

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 99

Hubspot

SEPTEMBER 23, 2018

Social media is no exception. We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Martech Advisor

MARCH 22, 2020

Web content and SEO, Social media marketing and advertising (both digital and outdoor) are close channels of inbound marketing. According to Hubspot's 2018 State of Marketing report, 74% of global organizations say that inbound is their ‘primary’ approach to marketing. Social media posts, hashtags and groups.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. The easiest way is through social media.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Hubspot

MARCH 28, 2018

Every social network makes it clear how to put a link in your bio on their platform -- except Instagram. Until recently, Instagram didn't give you a ton of space to brand your profile with hashtags and profile handles -- you could only link to their respective pages in photo captions. Tap "Done" to save your bio.

Ideal Customer Profiles 77

Ideal Customer Profiles Profiling Tagging Opt-in 77

Hubspot

APRIL 9, 2020

You probably know the tools that are helpful for startup marketers to use when strategizing — a CMS, social media accounts, and graphic design software, for instance. A content marketer for a company like Starburst has a good chance of finding its target audience on LinkedIn, since it's a platform for professional networking.

Startups 69

Startups CMS Development Paid Search Agency Budget Programs 69

Hubspot

MARCH 3, 2020

Your Network. The most obvious place to market your grand opening is to your own network. You can reach out to your networks on social media, or via email. Once you create a Facebook event (more on that below), you can invite all your friends and connections. Social Media. Use social media to start.

Planning 89

Planning Paid Search Agency Business Press 89

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 98

Paid Content Research Product Youtube 98

Hubspot

JUNE 11, 2018

They're funny, clever, and great for social sharing. Memes most commonly manifest themselves in a visual such as a picture or a video, but it can also take the form of a link, hashtag, a simple word or phrase (e.g. They Make Great Social Media Fodder. And honestly, who doesn't love a good meme? What People Think I Do.

Social Networks 76

Social Networks Viral Marketing Buzz Classified Ads 76

Hubspot

SEPTEMBER 21, 2020

Both networks have solid benefits and entertainment factors. While Reels is Instagram's first attempt at launching similar features to TikTok, this certainly isn't the first time a Facebook-owned company has launched similar video editing offerings. You can find Reels on specific topics by searching for hashtags.

Paid Search Agency 101

Paid Search Agency Viral Marketing Marketing & Strategy Press 101