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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. With ZoomInfo you can search, filter, find, and contact companies using a wide range of criteria.

B2B Sales 233
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The Second Wave of Pandemic Technology Adoption

Zoominfo

Since lockdown orders began, ZoomInfo has been tracking the adoption of technologies that help companies conduct business remotely. Google, Salesforce and Zillow all announced they wouldn’t be open till 2021. In March alone, instances of Zoom Video tripled in ZoomInfo’s database. Source: ZoomInfo. Source: ZoomInfo.

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8 of the Biggest Social Recruiting Mistakes and How to Avoid Them

Zoominfo

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. Monitor hashtags: Twitter’s search functionality allows you to search for specific hashtags related to your industry, brand, products, and other keywords involving your brand.

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The Second Wave of Pandemic Technology Adoption

Zoominfo

Since lockdown orders began, ZoomInfo has been tracking the adoption of technologies that help companies conduct business remotely. Google, Salesforce and Zillow all announced they wouldn’t be open till 2021. In March alone, instances of Zoom Video tripled in ZoomInfo’s database. “ Good.” increase in adoption.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

YouTube is the third most visited site in the world after Google and Facebook. Google includes videos within their search results– in fact, videos often rank higher than standard webpage results. Consider this: Video is 50 times likelier to rank on Google than plain text results ( source ). Boost your search rankings.

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The Recruiter’s Guide to Web Analytics

Zoominfo

And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Common traffic sources include: Organic traffic (from search engines like Google and Bing). Social media (LinkedIn, Twitter, etc.). They realize their Facebook ads were more effective than they initially believed.

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