Adobe Experience Cloud Blog

AUGUST 7, 2018

Picture this: You’re scrolling through Facebook for the tenth time one day when, all of a sudden, you see an ad. It shouldn’t be anything out of the ordinary, but when the ad displays the exact band tee you found yourself googling earlier that morning, you can’t help but wonder, “how does it do that?”. 3. Facebook and Other Socials.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

Adobe Experience Cloud Blog

APRIL 24, 2018

If you want to experiment with AI and see the impact it can have on your marketing, look no further than Facebook Ads. Facebook’s Lookalike Audience is a brilliant product that uses your first-party data to help you “find more people who look like your current customers.” Pulled from Facebook by assessing people who like your page.

Marketing AI 134

Marketing AI B2B Marketing Ideal Customer Profiles B2B 134

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Tech giants such as Apple and Google are in part so successful because of the trust built within their enormous user base. Inversely, Facebook has experienced a sharp decline in public perception because of how the company has handled personal data—along with the Cambridge Analytica scandal. Transparency as a Strategy. “ Not convinced?

Transparency 134

Transparency Privacy Policies Brand Identity Branding 134

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). In the age of Twitter and Facebook, it's easy to let the channel be the answer. Those that are 'ready' get passed to sales.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

MARCH 13, 2018

Publications want high-quality thought leadership content submitted by industry experts , not people who have only their own interests at heart. Editors prefer revised, thoughtful content, free from grammatical errors and loose ends. If you want to get on the good side of publication editors, break the rules at your own peril.

Thought Leadership 134

Thought Leadership Guidelines Custom Publishing Rules 134

Adobe Experience Cloud Blog

JULY 25, 2018

When you consider that 96% of B2C companies choose Facebook as their main social media platform and 93% of B2B companies choose LinkedIn, you can see how critical platform choice can be for getting in front of the right people. Google Keyword Planner is a great example. Leverage Platforms to Grow Audiences Further.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Jon Loomer is an entrepreneur, business owner, accidental marketer, and Facebook Ads geek. LKhYMGcAOv. — Jon Loomer.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. So how can B2B marketers ensure that the budget for social media marketing continues to be supported by leadership? Conversion Tracking Through Google Analytics. New to goal tracking in Google Analytics?

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

JULY 30, 2018

In 2014, Facebook bought Oculus Rift, the then up-and-coming virtual reality hardware and software company , for a staggering $2 billion. Post your fantastical adventures on Facebook for everyone to see. This is the version of social virtual reality Facebook and a number of other notable tech companies are pushing for.

Planning 92

Planning Storytelling Paid Search Agency Thought Leadership 92

Adobe Experience Cloud Blog

JULY 13, 2018

This lets you develop integrated communications to reach the same person, for example, via Facebook, Twitter, other social channels, and personal and business email. Google uses artificial intelligence and predictive analytics to power its autocomplete search prediction engine. Artificial Intelligence and Machine Learning.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Adobe Experience Cloud Blog

AUGUST 21, 2017

While most users already know that landing page improvements boost ROI, did you know that they also impact how AdWords and Facebook Ads themselves treat you? Ad platforms like Google and Facebook give priority to ads that provide what the user is searching for. Facebook works in a similar, albeit slightly more mysterious way.

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

Adobe Experience Cloud Blog

JANUARY 26, 2018

If you run paid advertisements on Facebook or are thinking about doing so, then you may have read about the various statistics that are measured, which show the performance of your campaigns. In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, how it works, and how you can improve yours.

Relevance 134

Relevance Cost Per Click Classified Ads CPC 134

Adobe Experience Cloud Blog

DECEMBER 11, 2018

In addition to featuring specific trips for sale, Intrepid Travel also has a link on its Facebook page that goes directly to reviews others have posted about their trips with Intrepid. Nearly 50% of consumers are viewing videos each day on Facebook according to Forbes. Add Videos and Photos. Understand Your Audience.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Adobe Experience Cloud Blog

OCTOBER 31, 2017

Like any good company, Facebook is constantly adapting and changing to the world around us. Though Facebook was quick to clarify that they have no plans to roll this out globally, the reality is organic reach for Facebook has been on the decline for years. How will our strategy need to adapt in order to stay ahead?

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Adobe Experience Cloud Blog

MARCH 6, 2017

Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. What is Artificial Intelligence and Why the Increase in Attention?

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Heinz Marketing

JULY 5, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. If you’re watching us live on LinkedIn or YouTube or Facebook, thanks so much for joining us. And as we talked about, there is a lot of topics, obviously, we could cover, just related to marketing, marketing leadership.

B2B Thought Leadership 117

B2B Thought Leadership Training Thought Leadership Peer-to-peer 117

Adobe Experience Cloud Blog

MAY 16, 2018

Touches from Facebook, LinkedIn, Google, websites, mobile phones, apps, and more are not something of the coming future anymore, they are becoming the present-day reality. Closing Thoughts—Use What is Known, Grow into What is New. .” “Hyper-connectivity.”

Planning 134

Planning Multi-Channel Marketing & Strategy Thought Leadership 134

KoMarketing Associates

MARCH 30, 2017

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). When thinking about what social networks are most popular, a few sites come to mind, including: Facebook. Additional Social Media Resources.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

The Point

JULY 13, 2012

Here’s an excerpt from the comment I posted to his blog: “I love the idea of the 411 Principle as applied to Twitter and Facebook and I’d suggest it could easily extend to blog posts also. If you want to share links, well: that’s what Twitter, Facebook, Google+, Pinterest et al are for. But maybe that’s just me.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Adobe Experience Cloud Blog

APRIL 20, 2018

Retargeting uses all of the data you collect on your audience to create more personalized, targeted ads on every popular ad platform, including Google, Facebook, and YouTube. The post Why Content Marketing and Marketing Automation Go Hand in Hand appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Adobe Experience Cloud Blog

FEBRUARY 22, 2016

Author: Frank Passantino Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own category. Let’s take a look at a new solution—Facebook Lead Ads.

Mobile Marketing 48

Mobile Marketing Paid Search Agency Ads Marketing & Strategy 48

Adobe Experience Cloud Blog

AUGUST 22, 2018

A user searching on Google has a different intent than a user who’s just looking through their Facebook feed. Facebook Ads also allows you to exclude particular audiences using Custom Audiences. This helps increase the likelihood your ads are clicked and reduces your advertising costs.

PPC 107

PPC Advertisements Advertising Campaigns 107

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Check out these classic examples of interactive content from popular publications: Time magazine launched an interactive quiz about time wasted on Facebook; it produced record traffic. Now, these science fiction dreams are becoming a reality, aided by developments in technology, video, and VR headsets from Facebook, Google and others.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Adobe Experience Cloud Blog

JUNE 20, 2016

This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents. Darn it, Google you win again. Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. Preferred content topics.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Adobe Experience Cloud Blog

JUNE 24, 2016

It ensures your content can be read and consumed on any device to improve the user’s experience, and it makes it easier for Google to crawl, index, and organize your site to increase search engine traffic. For example, many of us are familiar with and commonly use navigation apps like Google Maps, Apple Maps, or Waze.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

Adobe Experience Cloud Blog

NOVEMBER 23, 2016

Who would have thought that something like Snapchat would become a MAJOR marketing channel? Take Marketo customer Panasonic, for example, which was able to show how brand awareness–merely seeing an ad on Google or Facebook–could be tied back to revenue. The Opportunity to Continually Learn and Grow. That’s unreal!

Planning 48

Planning Thought Leadership Marketo Television marketing 48

Adobe Experience Cloud Blog

MAY 19, 2017

So you resort to good old Google to help you. When you think about your marketing strategy and digital advertising , the first things that come to mind are usually social networks (LinkedIn, Facebook, Twitter) or Google. How many times have you had a question but no one to answer it? We’ve all been there, done that.

Paid Search Agency 133

Paid Search Agency Ads Budget Programs CTR 133

Adobe Experience Cloud Blog

JUNE 6, 2018

To measure the necessary metrics for this goal, use a marketing automation platform or set up custom campaign tracking in Google Analytics. Goal Completions: To track gated content downloads, free trial subscriptions, demo requests, and completed transactions, set up goals in Google Analytics. Share your thoughts in the comments below!

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Marketing Insider Group

MARCH 25, 2013

All along that journey, the importance of content and integrating optimization with publicity played a key role in being able to win clients like McKesson, a $100 billion healthcare technology company, CA, HP, Radian6, Marketo, StrongMail and many others. Unless of course you pay to promote your Facebook updates.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Adobe Experience Cloud Blog

JULY 6, 2016

Facebook: Canvas and Slideshow. Recently at Cannes, Facebook announced updates to their storytelling tool Canvas that incorporates a tilt and pan feature on photos and videos, providing a holistic, interactive experience to users. For marketers, I can see this becoming an important channel for search optimization, similar to Google.

Personalization 91

Personalization Thought Leadership Social Media Marketo 91

Adobe Experience Cloud Blog

JULY 3, 2017

Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Relevancy Score (Facebook Ads): A score from 1 to 10 that measures how relevant an ad is to its target audience. Check out the full list from Google on this page. Optimizing Facebook Ads Relevancy Score.

Lead Ranking 134

Lead Ranking Cost Per Click Lead Scoring CPC 134

Adobe Experience Cloud Blog

APRIL 7, 2015

Based on statistics from WishPond, the average click-through-rate for a Google Adwords (search related) is 3.16%. Facebook ads show a strong improvement in rates since 2012, but the numbers are in that same range. Optimizing Ad Spend. B2C organizations can personalize ad campaigns based on: Geo-location. Price sensitivity.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

Adobe Experience Cloud Blog

JANUARY 10, 2017

Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. Certain marketing automation and CRM systems will sync this offline back-end data into your Google or Facebook campaigns, making your life as a B2B marketer a lot easier.

PPC 48

PPC Cost per Acquisition Paid Search Agency Allocation 48

Adobe Experience Cloud Blog

JULY 3, 2015

Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising. Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Marketo Thought Leadership 48

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. Marketo’s B2B Marketing and Sales Blog covers the latest trends and best practices in B2B marketing. And follow the conversation on Twitter , LinkedIn , Facebook or Google+.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Adobe Experience Cloud Blog

JANUARY 21, 2016

We were curious so we asked Marketo employees to take a moment to look forward and share their marketing predictions. So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. but that percentage is growing fast. Mike Tomita, Online Marketing.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Adobe Experience Cloud Blog

AUGUST 18, 2016

Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform. Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car.

Marketing Automation Services 48

Marketing Automation Services Paid Search Agency Lead Ranking Mobile Advertising 48