Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. Use Facebook or LinkedIn to create a user group. Quick Takeaways.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach.

Communities 141

Communities Social Media Storytelling Media 141

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. He explains it’s not really about the content – or even about storytelling – but rather about conveying value via the appropriate media. Can you generate leads with content marketing? The best way to generate leads with content?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Content Standard

FEBRUARY 21, 2019

But today, with services like Snapchat and features like Instagram and Facebook Stories, users and marketers alike can now interact with each other literally in real time, potentially every second of every day. And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). The next generation is even worse, they are even more resistant to ads.

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Storytelling Video Marketing Custom Publishing Creativity 100

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 82

Storytelling Social Media Effectiveness Media 82

Sprout Social

AUGUST 14, 2018

Facebook Stories is just one of the latest ways to delight your customers with visual content. These user-generated slideshows and video collections are short-term pieces of engaging content available for up to 24 hours. Facebook brought Stories to the market after the format achieved phenomenal success on Snapchat.

Facebook 91

Facebook Brand Identity Branding Paid Search Agency 91

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. At Keywee, we’re firm believers in Facebook’s ability to reach target audiences at scale.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? Ahana Basu is a skilled and experienced content writer passionate about storytelling.

Social Media 313

Social Media Social Marketing Planning Tips 313

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. LinkedIn: Professional Networking and B2B Opportunities Discover how LinkedIn provides a hub for industry professionals and B2B connections, making it a valuable asset for networking and lead generation.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

OCTOBER 21, 2021

The second bug trend is AI-generated content. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years. We will begin to realize the opportunity of an AI-driven content marketing strategy.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. 7 Killer Demand Generation Strategies. Demand Generation. Quiet often demand generation is mistaken with the idea of producing demand for a particular product or service provided by a accompany. OUR CULTURE. DIGITAL MARKETING.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Those were the good old days.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. 7 effective strategies of demand generation. Quiet often demand generation is mistaken with the idea of producing demand for a particular product or service provided by a company. OUR CULTURE. DIGITAL MARKETING. CONTENT SYNDICATION.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. They keep your operations flowing and are the reason you create value-centered products or services.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Adobe Experience Cloud Blog

APRIL 25, 2017

Opening the keynote, Chandar announced the launch of Marketo University, and the release of free training courses for the next generation of marketers. Additionally, Chandar shared Marketo’s continued commitment to mentoring the next generation of marketers at Marketing Nation Summit. The Art of Storytelling.

Storytelling 103

Storytelling Planning Marketo Brand Identity 103

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Brand storytelling is a powerful marketing tool. Generate quality leads. Email generates $40 for every dollar spent.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. Content marketing costs 62% less than traditional marketing and generates three times more leads.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

MARCH 6, 2023

And lucky for you, we’re giving our readers the scoop on creating video content that generates conversions. Post stories that will eventually disappear on channels like Facebook, Snapchat, Instagram, etc. According to Facebook , live streams get 6x as many interactions as regular video posts. Live Videos.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Contently

JULY 16, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. It was shared over 26,000 times on Facebook. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. Once the coronavirus hit, that all changed.

Brand Identity 185

Brand Identity Branding Case Studies Domain 185

Zoominfo

JANUARY 21, 2019

Top B2B Lead Generation Statistics for 2018. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation?

Planning 164

Planning Work Management Zoominfo Storytelling 164

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Of course, publishers are also focusing on how to generate revenue today. March Data.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Anyword

MAY 6, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work, based on our analysis of data from hundreds of publishers. To this point, a few advanced publishers recently gathered for an Accelerator Program with the Facebook Journalism Project.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

CoSchedule

JANUARY 27, 2023

The brand created a dedicated Facebook page for the campaign and published engaging content that built anticipation around the day Felix jumped. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

SocialPilot

JANUARY 21, 2024

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. of the businesses used Facebook. The change in the algorithms on Facebook led to a dramatic increase in the pieces of content being consumed in the form of stories.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights. What does that process look like?

Storytelling 40

Storytelling Mobile Advertising Newsletter Click Rate 40

Stevens & Tate

MAY 27, 2022

The idea that YouTube is for younger generations is a misconception that simply isn’t true. In fact, YouTube is the number one video platform of choice for the Baby Boomer generation. By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Seniors Prefer Visual Storytelling.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Marketing Insider Group

JULY 27, 2021

As a result, despite attempts from mainstream tech giants like Google and Facebook, VR and AR content failed to see widespread adoption. Here’s a quick overview of Allen’s gaming framework for storytelling with AR and VR: Image Source. Without engaging content, users saw no reason to buy expensive equipment.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Trade Press Services

FEBRUARY 26, 2024

One channel— LinkedIn —reigns as the best value for marketers, with 84 percent of marketers supporting its use over second place Facebook at just 29 percent. To connect with target audiences on an emotional level, leverage storytelling , personal attention and loyalty programs.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Anyword

JUNE 18, 2019

For most publishers, though, Facebook and Instagram are key channels for content distribution. At Keywee, we’ve seen branded content campaigns with goals around impressions, clicks, page views, video completion rates, and even lead generation. Content is Getting Shorter.

Advertising Agencies 45

Advertising Agencies Storytelling Brand Identity Branding 45

Hubspot

SEPTEMBER 19, 2018

Oh, and Facebook might be making a real difference against misinformation. The Facebook user data breach by analytics firm Cambridge Analytica might be several months behind us, but Facebook CEO Mark Zuckerberg's testimony before Congress was just the beginning of the U.S. Facebook's Assault on Misinformation Shows Improvement.

Facebook 69

Facebook Amazon Lead Scoring Lead Ranking 69