Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Generating high-quality leads is essential to get more sales and more revenue. However, the process of lead generation is not that easy. And 23% say that lead generation is the topmost benefit of email marketing. Email Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. Partnering with sales not only to define and generate leads, but also move them through the funnel, is imperative. Engineers view Google as the most valuable content resource, followed by vendor websites.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

JUNE 23, 2015

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. Facebook’s share was about 8%.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

SEPTEMBER 4, 2018

Current B2B ecommerce trends require brands to adapt their approach and strategy to focus on this generation. This generation likes to get involved. Industry behemoths like Google, Microsoft, Yahoo, and Facebook have already invested heavily in AI technologies. Drive more traffic from social media platforms. Conclusion.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. Image credit: Small Business Ideas Blog.

Keywords 100

Keywords SEO Research Resources 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What’s the key to generating more inbound marketing leads? It’s not what you almost certainly think.).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JUNE 9, 2015

Unfortunately, the search engine optimization field doesn’t have a shiny silver trophy to display for the top performing SEO specialists. Search engine specialists need to have a playoff mentality when it comes to their link-building tactics. The Stanley Cup is the most coveted trophy in all of professional sports.

Link Building 100

Link Building Ad Building Marketing & Strategy Lead Scoring 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. One of the most actionable reports for SMBs is the All Traffic report. Which sources of traffic should you work to increase? Referral Traffic.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. One of the most actionable reports for SMBs is the All Traffic report. Which sources of traffic should you work to increase? Referral Traffic.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Promote your content / increase web traffic.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Webbiquity

OCTOBER 4, 2022

Sales-generated leads. Web-generated leads. But again, only one of the lead sources above relates to digital marketing, so let’s next ask… Why don’t we have enough website traffic? Answering this question requires looking at the primary sources of website traffic and the activities that drive each source.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Webbiquity

JULY 19, 2016

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Webbiquity

AUGUST 17, 2012

Similarly, in web marketing and everything on the social web, visitors read content, search engines refer to content and determine the ranking of your website. They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. Will it be a hit or miss? Information Era.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy PageRank Peer-to-peer 100

Webbiquity

MAY 3, 2012

34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. 57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. What does mobile mean to your company?

Positioning 100

Positioning Business Mobile Marketing Stats 100

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Based on the research detailed below, here are five key takeaways: • Tell, don’t sell.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JUNE 30, 2010

increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. million out of the 133 million blogs it tracks have been updated in the past four months, and just 50,000 to 100,000 blogs generate most of the page views. Share this on Facebook. Commitment.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Webbiquity

JANUARY 25, 2010

Contrast those brands with companies like Google, Amazon and Facebook, which have achieved success with very little advertising but great products and a broad online presence. Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media. Revver was recommended for video sharing.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

JANUARY 10, 2010

How exactly did Dell generate so much revenue by Twittering? million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. Twitter 101, Part 2 by Search Engine Watch. What are the four stages of Twitter enlightenment?

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

NOVEMBER 5, 2019

Searching for market reports for your industry is a good starting point. You can use search operators to find information about specific market segments on targeted websites. You can use search operators to find information about specific market segments on targeted websites. Converting organic search traffic.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

MARCH 12, 2012

How can you make a press release more friendly to blogs, Twitter and search engines? send generic pitches) for successfully getting others to write about your product / service / news / client etc. Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+ by Search Engine Watch.

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

JULY 10, 2018

A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. Want to know what keywords your competitors rank for and are bidding on in paid search?

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

JULY 5, 2022

Platforms like Twitter, Facebook, and Instagram are all free to use at this basic level and can help you reach a wider audience. Some of the most popular include social media platforms, email marketing systems, and search engine optimization (SEO) apps. Share Your Content on Social Media for Free Exposure.

Promotion 335

Promotion Spending Marketing Budget Tactics 335

Webbiquity

MARCH 20, 2018

Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines. Regularly blogging B2B companies generate 97% more inbound links to their websites, leading to higher search engine ranking and a higher probability of being found. Express Writers ).

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

APRIL 14, 2014

What do only 48% of searches result in? Find the answers to those questions and many, many more here in more than 80 social, content, search, and email marketing facts and statistics from the past few months. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

MARCH 26, 2012

Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well. That sounds like a Google search to me.”

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Webbiquity

JANUARY 10, 2010

.&# Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

MAY 20, 2013

What can GA tell you (and not tell you) about your sources of website traffic? The SEO’s Guide to GA 5, Part II: Top 3 Features for Setting & Achieving SEO Goals by Search Engine Journal. branded vs. non-branded search), custom alerts, and multi-channel funnels (see Pritesh’s post above).

Analytics 100

Analytics Marketing Analytics Tools Tips Multi-Channel 100

Webbiquity

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+?

Stats 100

Stats Facebook Best Practices Mobile Advertising 100

Webbiquity

NOVEMBER 14, 2011

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). 4 Reasons Why SEO is Underfunded by Search Engine Watch Noting that “Google has confirmed that CPC costs are trending above inflation year over year.

SEO 100

SEO Cost Per Click Tips Best Practices 100

Webbiquity

FEBRUARY 10, 2015

Which network drives half of all social traffic to B2B websites and blogs? What type of posts generate the most engagement on Facebook? 54% of B2B marketers said they have generated leads from social media. ( 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. DashBurst ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

NOVEMBER 3, 2014

As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. As noted above, lead generation is the top goal (59%) of content marketers; no surprise there. Current customers may be under-valued.

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Webbiquity

DECEMBER 12, 2013

With all of the recent changes to search engine algorithms, what are today’s best practices for writing content that appeals to both human readers and search engines? ” Tips for Writing Search-Optimized Content. Send the right search signals with social content optimization by Success Works.

Copywriting 100

Copywriting Tips Content Marketing Content 100

Webbiquity

MARCH 25, 2015

Why isn’t your blog attracting a higher level of traffic? How can you generate more organic search traffic? Among them: “In the meta tags for your photos, make sure the labels/words are what you want them to be – search engines can’t “read” photos, only the labels/meta tags.” Social media?

Blogger 100

Blogger SIC Opt-out Social Media 100

Webbiquity

JANUARY 30, 2014

Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? So, if Pinterest makes sense for your brand, product or blog, how can you use the platform most effectively to drive more traffic to your site? Generate leads and sales? grow 125% in 2013? Foster engagement?

Best Practices 100

Best Practices Social Networks Paid Search Agency Stats 100