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Review bots, fake news, and the misinformation age

Biznology

Considering how well the movie did in the box office, some started speculating if the low audience ratings accurately reflected the opinions of moviegoers or it was the result of mass trolling, persistent angry fans logging in with different usernames or even a network of Facebook bots.

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7 Tips for Getting More Local Website Traffic

Biznology

For small businesses in particular, generating local traffic is key. Look for a hosting service that provides enough bandwidth to support site pages, the types of media you’re planning to use and the amount of traffic you’re expecting to get. Photo credit: Wikipedia. 1) Find Reliable Hosting. 2) Optimize for Local Keywords.

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How to use customer data to develop marketing insights

Biznology

Offering to send coupons to website visitors or emailing new deals are common strategies for converting web traffic to customers. If your Twitter following is larger than your Facebook connections, then start with Twitter posts encouraging customers to view valuable information on your business’s blog. Transaction History.

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Spending more time on SEO than adding value to Google?

Biznology

I asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.”

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24 reasons SEO and social media are inextricably linked

Biznology

59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. In both cases, traffic comes from earned media as opposed to paid media. 22% say social media.

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10 social media metrics every marketer should know

Biznology

TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Google Analytics tells you who, how, where, when and why. PEOPLE TALKING ABOUT ( FACEBOOK INSIGHTS ): Engagement is a key reason to use social media. ” 2.

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5 social media pain points and the point they prove

Biznology

You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. We found they all had a Facebook and Twitter presence. Photo credit: Search Engine People Blog. You need a business strategy.