Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Profile completion.

Paid Content 119

Paid Content Facebook Ideal Customer Profiles Work Management 119

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 101

Twitter Best Practices A/B testing Social Media 101

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Why Is It Important to Analyze Your Facebook Metrics?

Facebook 82

Facebook Cost Per Thousand Cost Per Click Ad Frequency 82

Trade Press Services

DECEMBER 4, 2023

To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates. Knowing how to take advantage of these features can be a game-changer for brands looking to reach their audiences in new and engaging ways.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

EveryoneSocial

AUGUST 3, 2021

Facebook, Twitter, LinkedIn, and other social networks were once primarily personal tools, but today, social media for business is essential — especially if you’re in sales. People want to connect with — and do business with — people, so your profile image should be a picture of you. Add a high-quality headshot.

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Profiling Optimization 98

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. His question introduced the idea of hashtags as a way to organize thoughts and Tweets on Twitter.

Case Studies 105

Case Studies Case Study Twitter Studies 105

SmartBrief - Marketing

OCTOBER 9, 2023

By comparison, X (the social platform formerly known as Twitter) will have 56.1 The platform was rolled out quickly to take advantage of frustration created by Elon Musk’s (mis)management of the X/Twitter platform. The platform was resurrected after Musk purchased Twitter (now X). million monthly active users.

Twitter 52

Twitter Phishing Domain Privacy 52

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

nDash

SEPTEMBER 8, 2022

And on that note, we’re happy to announce another feature aimed at helping great writers and marketers who are looking for them: vanity URLs. Previously, an nDash writer would have a public profile with their user ID. How to Share Your nDash Profile. Where to Find Your Vanity URL. Why It Matters. What’s Next?

Features 52

Features Ideal Customer Profiles Profiling Display 52

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. The reach of each network is as follows: Ø Facebook page 1-2% average. Ø Twitter is just.05%. Pin saves are like re-tweets or Facebook shares.

Social Media 360

Social Media Advertising Channels Media Business 360

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Sprout Social

APRIL 10, 2019

From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. Publishing. Create posts tailored to each social platform.

Features 105

Features Tagging Custom Publishing Keywords 105

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Twitter. How to Do Social Selling on Facebook. This score is based on four components: Establishing a professional brand through your LinkedIn profile. For example, even though LinkedIn generates 84% fewer shares than Facebook, it still produces 47 times as many link clicks. Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Stevens & Tate

FEBRUARY 16, 2024

Applies to websites and social media profiles/content : SEO is not limited to websites alone; it extends to social media profiles and their content. By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines. Click here.

Social Media 96

Social Media SEO Optimization Media 96

Sprout Social

APRIL 29, 2024

Sprout Social With integrations to platforms like Google My Business, Yelp, TripAdvisor, Facebook and Glassdoor, Sprout Social helps users centralize their social media and review management. Notable features include the Reputation Score (like a health rating for your online reputation), a customizable dashboard and a mobile app.

Work Management 90

Work Management Marketing Management Service Brand Identity 90

ClearVoice

MARCH 25, 2022

Facebook App updates: Facebook Reels makes its debut globally. Everyone is familiar with Instagram Reels, but now Facebook is adding the feature to its platform. Although similar to Instagram Reels, Facebook Reels has 30-second audio clips and allows creators and users to feature engaging content natively.

Social Media 52

Social Media Facebook Media Youtube 52

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. Networking.

Twitter 107

Twitter Marketing Strategy Marketing & Strategy Tips 107

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Webbiquity

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. Image credit: Twitter Here’s how Sprout Social is doing it. This will not only solidify your brand voice but build community engagement as well.

Social Media 315

Social Media Social Marketing Planning Tips 315

EveryoneSocial

JUNE 29, 2022

We make quick judgments and form first impressions upon meeting someone, and research shows that we do the same thing when browsing social media profiles. Today, even before someone spends any actual face time with you, they can view your LinkedIn or Instagram profiles and make assumptions about who you are both personally and professionally.

Ideal Customer Profiles 56

Ideal Customer Profiles Social Media Profiling Media 56

Martech

MAY 2, 2024

What do Facebook-parent Meta and the Catholic faith have in common? The “Instagram header … features a side-scrolling list of prompts for interacting with the AI: ‘Imagine rooftop gardens,’ ‘advice for the modern stoic,’ ‘anime reels,’ writes Fast Company’s Scott Nover. Why AI failure, of course!

Marketing AI 83

Marketing AI Ad Frequency SMS Work Management 83

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. Let’s dive into a little bit more about what these stories are, what platforms you’ll find them on (for now) and some of the best ways you can use this feature. Facebook Stories.

Social Media 134

Social Media Media Curation Twitter 134

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” First, Facebook announced you’d no longer need a college email address to join the platform. Narrator: They would not.)

Social Networks 216

Social Networks Social Media Facebook Verticals 216

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? Similar to the others, hashtags on Facebook are great for adding reach to your content organically. The history of Facebook hashtags. 6 Facebook hashtag best practices.

Facebook 98

Facebook Practices Best Practices Privacy 98

Top Rank Marketing

OCTOBER 6, 2023

MarketingCharts LinkedIn Expands the Display of Its Profile CTA Buttons to More Surfaces LinkedIn has rolled out expanded visibility for its recently-added call-to-action profile buttons, which will appear in more areas on the platform including in feed posts and within search results, LinkedIn recently announced.

B2B Marketing 117

B2B Marketing Social Marketing Planning B2B 117

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4

B2B Marketing 138

B2B Marketing B2B Planning Brand Identity 138

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Outbound Engine

AUGUST 6, 2020

HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their news, business and lifestyle information continues to increase significantly every year. Use these five LinkedIn features to help your business and boost your professional reputation. LinkedIn Events. Insurance events. Mortgage events.

Linkedin 60

Linkedin Features Business Peer-to-peer 60

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). This kind of video should be the one that’s featured prominently in the “about” section.

Facebook 167

Facebook Video Marketing Tips Youtube 167

ClearVoice

MARCH 31, 2021

We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. With the recent app update, all users can create their own clubs directly on their profile. February 2020 — LinkedIn adds a new feature to highlight key achievements.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. His post covers everything from Facebook ads to internet marketing. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform.

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

TrustRadius Marketing

MARCH 2, 2022

It provides all the essential features that businesses need to manage their social media. Even better, it makes those features simple to use. The $49/month tier allows one user to schedule posts and respond to messages across up to ten different social profiles. Click here to read Hootsuite reviews.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Bannerflow

JUNE 1, 2023

META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. The company plans to onboard high-profile public figures and leverage its vast user base through apps like Instagram, Facebook, WhatsApp, and Messenger.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

SocialPilot

JANUARY 21, 2024

TikTok stories were launched in 2022, and it is their answer to its counterparts like Snapchat, Facebook, Instagram, and other stories’ features. But unlike the others, this feature isn’t as heavily publicized, which means there is a great opportunity lurking around the corner for you to take advantage of.

Social Media 81

Social Media Ideal Customer Profiles Work Management Interactive Marketing 81

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Organic can work just fine on its own, although it definitely does better on Twitter and LinkedIn than Facebook. On Facebook you can hit carefully chosen locations. Then, keep on topic.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Sprout Social

JULY 21, 2022

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms. Examples: YouTube Live, Facebook Live, Twitch and UStream. Examples: Facebook Messenger, Twitter DMs, Google Business Messenger, WhatsApp and WeChat.

Social Media 145

Social Media Social Marketing Media Curation 145