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3 Potential Benefits of Facebook Insights for Building Products Marketers

Navigate the Channel

In today’s digital age, social media has become an indispensable tool for businesses to reach and engage with their target audience. Facebook, being one of the most popular social media platforms, offers a powerful analytics tool called Facebook Insights. Facebook Insights enables data-driven decision making.

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8 Ways to Optimize Your Facebook Page

Convince & Convert

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

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Top seven chatbot platforms and tools available

ClickZ

The seven chatbot platforms and tools mentioned: Reply.ai. chat tool helps ensure your customers get instant and personalized service. It also provides one-click integration with FAQ pages and customer service software. Reply.ai’s chatbot tool can be used across Facebook, websites, and Skype. Product USP.

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Six Tips for Building Trust and Humanizing Your Brand

Webbiquity

Storytelling is a powerful tool. Sure, a lot of websites have an FAQ section, and they do provide some answers. Only once you do that and tap into their pain points can you hope to provide an FAQ section that works. That there are real humans with ethics and genuine feelings behind the brand? Tell a story, and make it resonate.

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How to Embed a Facebook Feed On Your Website [Quick Tutorial]

Hubspot

Facebook is an undeniably powerful channel for marketing purposes. One opportunity to increase engagement on your business' Facebook Page is by embedding your Page on your website — which could increase likes and comments on your posts without driving viewers away from your site. How to Embed a Facebook Feed on a Website.

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Key Digital Branding Tips to Dominate Your Online Presence

Navigate the Channel

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords.

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Chatbots as a CRO Tool: How Conversational AI Helps Convert More Leads

Martech Advisor

Add the option to redirect a user to a sales rep, and you have a great CRO tool, says, Connie Benton, freelancer writer. A chatbot isn’t just a personalization tool, though. It can be an amazing tool for conversion rate optimization. It can even direct leads to your website’s pages or to Facebook’s shop.