Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. At its core, Instagram is a network centered around visual content. Hey, we totally get it.

Social Media 105

Social Media Social Marketing Media Business 105

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 137

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 137

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Social Media Engagement.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Sprout Social. Track audience reactions to marketing campaigns.

Marketing Budget 110

Marketing Budget Budget Programs Enterprise Management Work Management 110

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. In social selling, sales professionals are playing the long game instead of eyeing immediate returns. Nimble is a CRM designed for the social media age.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Work Management 109

Work Management Marketing AI Brand Identity Branding 109

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 124

Social Media Work Management Marketing Management Media 124

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. By now, you might be on all the major social media platforms.

Paid Content 98

Paid Content Research Product Youtube 98

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Convince & Convert

JUNE 3, 2010

Within minutes of the conclusion of the game, Joyce (having seen the replay proving him dead wrong) tracked down Galarraga in the clubhouse to apologize. Joyce then faced the media (which is not required by MLB rules), and tearfully said: “This isn’t a big call, this is a history call. 2 little word mean so much.

Social Media 158

Social Media Media PR Webinar Metrics 158

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Because we’re capable of learning more than ever by tracking our customers’ social behavior. Through social listening, you can answer these questions and so much more in an instant. Keep a closer eye on your industry (and competition).

Youtube 98

Youtube Eye-Tracking Ideal Customer Profiles Curation 98

Convince & Convert

NOVEMBER 5, 2014

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. Yes, Facebook is the world’s most popular social network, and 1.5

Paid Content 135

Paid Content Doubleclick Facebook Google 135

Sprout Social

NOVEMBER 11, 2019

Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. Having a pulse on what young customers want not only opens you up to new business but also ensures that you aren’t missing out on key social media trends. 10 social strategies for marketing to Gen Z. Translation?

Paid Search Agency 87

Paid Search Agency Tagging Mobile Advertising Eye-Tracking 87

EveryoneSocial

AUGUST 2, 2022

There’s certainly overlap with past times, but with digital tools, the evolving way buyers conduct research, and social media, the same-old strategies just won’t cut it. It might be cliche and eye-rolling to hear it, but talking to your customers and audiences is necessary. Engage with people from branded social media accounts.

Ad Building 52

Ad Building Brand Identity Branding Word of Mouth 52

Hubspot

JANUARY 22, 2020

These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). The Lawless and Factual study even revealed a few platforms that participants were already using, including YouTube, Instagram, and Twitter. Social Media Alternatives. Reddit Ads.

Paid Content 96

Paid Content Amazon Paid Search Agency Facebook 96

Contently

MAY 2, 2018

With those specific objectives, it behooves me to keep track of the following metrics: Reach. But first, let’s pause for a picture of a dog eyeing a slice of pizza. Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. Key Metrics. Sales (and click-to-sale rate).

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

SmartBug Media

MARCH 19, 2020

Use a High-Quality, Eye-Catching Thumbnail. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Are your videos appearing on your website as well as on YouTube?

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Convince & Convert

NOVEMBER 5, 2014

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. Yes, Facebook is the world’s most popular social network, and 1.5

Paid Content 99

Paid Content Doubleclick Facebook Google 99

Sprout Social

MARCH 13, 2019

However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

Ad Building 102

Ad Building B2B Business Skype 102

Sprout Social

JANUARY 11, 2023

Using a social media dashboard to glean vital insights from your data will help you successfully convey your team’s impact every time. In this article, we’re highlighting examples of social media dashboards you can use to illustrate the value of social media across your business.

Social Media 123

Social Media Template Media Brand Identity 123

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. As the most popular image-based social platform in the world, it’s no wonder that Instagram wants its piece of the video pie. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. Video is a content goldmine.

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

Sprout Social

JANUARY 16, 2017

Add Your Other Social Networks. Using a service like WooBox , you can add your social media streams as tabs in your Page. The Sill in New York has several of their social networks established as tabs: Instagram, Twitter and Pinterest. Social Customer Care. Design Your Image Guidelines. When 34.5%

Facebook 88

Facebook Work Management Ad Frequency Marketing Management 88

Sprout Social

MAY 16, 2016

Use an Eye-Catching Event Photo. That means your photos should be eye-catching and relevant. More likely than not, you’re going to share this event across other networks as well. With this free tool you can easily resize, crop and adjust images to all major social media platforms. Use Keywords For Tags.

Facebook 75

Facebook Brand Identity Branding Urgency Marketing 75

Brandwatch Marketing

SEPTEMBER 21, 2022

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. Inbuilt Social Media Analytics Tools. Profile Visits.

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

ClearVoice

APRIL 6, 2021

Oftentimes, this concept can be visualized when tracking the steps through e-commerce websites, but it largely applies across all industries. Social network. “A conversion path is a set of actions an anonymous user takes to get from when their interest is piqued until a sale is closed. Paid search. Organic search.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

Hubspot

APRIL 2, 2019

Social media marketing is constantly changing and growing. Even if you think you're 100% certain of the role Twitter plays for your business, it’s necessary to check in with your performance and audience to optimize your presence, especially since business presence on Twitter outranks YouTube, Instagram, Pinterest, and Snapchat.

Twitter 76

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 76

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement.

Youtube 130

Youtube Communities Work Management Effectiveness 130

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Social Media 132

Social Media Campaigns Media Best Practices 132

Hubspot

JUNE 8, 2012

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day. Trying to keep up with the latest social trends alone is overwhelming. Let's get to it.

Social Networks 28

Social Networks Paid Search Agency Word of Mouth Companies 28

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. In the tech world, this isn’t the first time for an entire social platform to disappear. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. The reason?

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Hubspot

APRIL 1, 2018

Read on to learn what you should (and shouldn't) do in your cover photo, and grab some social media performance tracking templates at the bottom of the page. You'll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). They also use negative white (i.e.,

Template 101

Template Facebook Guidelines Banners 101

Brandwatch Marketing

AUGUST 21, 2023

Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.

Enterprise Management 98

Enterprise Management Social Media Work Management Marketing Management 98

Brandwatch Marketing

FEBRUARY 2, 2019

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. Inbuilt Social Media Analytics Tools. Profile Visits.

Paid Social Agency 113

Paid Social Agency Social Media Analytics Tools 113

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28