Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. Marketing teams have traditionally been accountable for leads and sales teams are commonly accountable for revenue.

Sales Management 128

Sales Management B2B Sales Top of Funnel Work Management 128

Hubspot

NOVEMBER 8, 2023

Being a sales manager is a whirlwind experience, especially for those who were once successful sales reps themselves. Fortunately, there are valuable best practices that can help aspiring sales managers excel in their positions. Best Practices for Sales Managers 1. Lay a robust foundation.

Work Management 70

Work Management Lead Ranking Allocation Hubspot 70

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. Guest post by Eduard Klein.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

ClearVoice

MAY 12, 2024

What you’re experiencing is a branding and marketing strategy called content personalization. This, in turn, increases sales and gives you a significant advantage over competitors that rely only on generic messaging. Let’s take a closer look at the different types of content personalization you can use. 97% match”).

Personalization 52

Personalization Webinar Metrics Top of Funnel Marketing & Strategy 52

Hubspot

SEPTEMBER 12, 2018

The more control and visibility you have into your sales pipeline, the more revenue you’ll bring in. Growing a healthy pipeline is possible through careful assessment and management. Growing a healthy pipeline is possible through careful assessment and management. How to Build a Sales Pipeline. Sales Pipeline Metrics.

Top of Funnel 101

Top of Funnel Forecasting Marketing Proposals Work Management 101

Zoominfo

MAY 10, 2018

Under constant pressure to meet quota, productivity is at the forefront of every sales rep’s mind. Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity ( source ). Less than 1% of cold calls result in a sale.

Sales Management 236

Sales Management Top of Funnel Cold Calling Work Management 236

InsightSquared

MAY 15, 2019

It’s one of my favorite questions to ask a fellow professional in sales operations. Insurance sales rep. Account Manager. Sales Operations is Still Developing. Sales operations as a profession is growing, yet it is a comparatively new function in businesses. I personally got my B.S. Pharmacy Tech.

Budget Programs 277

Budget Programs Work Management Marketing Management Marketing Automation Services 277

Salesforce Marketing Cloud

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Even though it’s harder to sell, reps still need to hit their numbers. To keep your sales team motivated when things are tough, you need to reward them for their victories.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Hubspot

MAY 24, 2021

Exceptional sales reps — the ones who are prepared to both dedicate and deliver — don't grow on trees. They're tough to find, and in many cases, it's hard to distinguish them from reps who might wind up exhausting your time and resources — only to fizzle out and leave before making an impact. Let's take a look!

Work Management 95

Work Management Marketing Management Eye-Tracking B2B Sales 95

Salesforce Marketing Cloud

JUNE 14, 2023

Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. In fact, 81% of sales reps say buyers increasingly conduct research before they reach out, according to the latest State of Sales Report. But not always. The next step?

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Hubspot

NOVEMBER 9, 2022

It’s no wonder that a new year can make sales reps feel exhausted. What Sales Reps Should Do In The First Quarter of a New Year. Mitchum adds, “In the first quarter of the new year, a rep should be setting fresh eyes on their patch, taking into account business trends and macro climate changes.”

Enterprise Management 61

Enterprise Management Work Management Eye-Tracking Marketing Management 61

Marketing Insider Group

JULY 14, 2020

Some have experienced a slow down in sales while others, unfortunately, had to close down. . Here are just some of the ways B2B sales will change as a result of this pandemic. Let them know that your website is live and operational and that they don’t need to visit your physical store to get their orders processed.

B2B Sales 350

B2B Sales Marketing AI Top of Funnel Work Management 350

Hubspot

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible.

Allocation 80

Allocation Work Management Trigger Marketing Marketing Management 80

Valasys

APRIL 19, 2023

Still, with changing times and evolving market trends, knowing what sales-qualified leads tactics will work best can be challenging. To stay ahead in 2023, you must know the best sales-qualified leads tactics to ensure that your SQLs are high quality and more likely to convert.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Salesforce Marketing Cloud

DECEMBER 12, 2023

In many organizations, the highest performers are often promoted to sales leadership positions. That’s because leading a sales team to success takes a different skill set. In this article, we’ll run through the top traits needed for successful sales leadership — and how you cultivate them in your company.

Paid Search Agency 59

Paid Search Agency Training Work Management CRM 59

Hubspot

JULY 9, 2019

Specifically, the managers who lead your sales teams — they oversee the reps who communicate directly with your prospects and customers daily. Think about it this way: If you're a sales manager and you help each of your 10 reps sell 20% more, you've essentially just "created” two new salespeople.

Work Management 86

Work Management Marketing Management Buyer Personas Paid Search Agency 86

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling.

Sales Management 139

Sales Management Examples Top of Funnel B2B Thought Leadership 139

Zoominfo

APRIL 26, 2018

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. There’s a lot more to sales than meets the eye. The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Seismic

DECEMBER 13, 2023

Developing a successful sales enablement strategy is an ever-evolving process that requires dedication and expertise. You need a sales enablement program that’s more than hypothetical; it needs to include tactical and actionable plans.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Most of the advice I’ve heard about upselling is about making the sale. Maximize upsell opportunities with AI Learn how the AI insights and real-time data of Sales Cloud can help you identify upsell opportunities by surfacing relevant customer signals. Let’s say a customer hires me to do a one-time sales training session.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. What you’ll learn: What is a sales cycle?

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Product Lead Ranking 93

FunnelEnvy

JUNE 13, 2022

The same idea can apply to your inbound marketing funnel. Like people, B2B marketing funnels are extremely complex, and each is slightly different. However, based on experience, there are common mistakes to avoid if you want your funnels to run as smoothly as possible. Treating All Prospects in Your Funnel the Same.

Top of Funnel 80

Top of Funnel Digital Marketing Funnels Buyer Personas Marketing Funnels 80

ClearVoice

JULY 18, 2022

sales, product management, PR, communications, and agency partners) can efficiently access and reuse the latest assets? A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Hubspot

SEPTEMBER 6, 2023

If you’re rolling your eyes at your screen right now, just hear us out. Read on to find out how Teamwork.com increased sales efficiency by 50% when they ditched "more is better" in favor of "better is better." Teamwork.com's Sales Story Who are you and what is Teamwork.com all about? So, they decided to build one.

Effectiveness 78

Effectiveness Enterprise Management Peer-to-peer Work Management 78

Marketing Insider Group

AUGUST 30, 2021

The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. Our thinking can get off track in thinking about, “How do I get what I want?” Here are seven ways you can apply empathy to your marketing and sales.

Paid Search Agency 285

Paid Search Agency B2B Sales Marketing & Strategy CMO 285

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.

Enterprise Management 61

Enterprise Management Marketing Automation Services eCommerce Marketing Management 61

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

That may seem like quite a hurdle, but we’ll show you how to build a healthy sales pipeline, step by step. Table of Contents What is a sales pipeline? Why is a sales pipeline important? How do sales pipelines work? What are the stages of a sales pipeline? How do you build a healthy sales pipeline?

Top of Funnel 59

Top of Funnel Work Management Marketing Management Ad Building 59

SalesIntel

JUNE 29, 2021

With this article, we want B2B businesses to learn how to streamline the sales process. Implementing sales processes can streamline any task, whether simple or complex. This can make sales reps more effective, reliable, and precise both in their roles and in their customer interactions. Prospecting.

Ideal Customer Profiles 52

Ideal Customer Profiles Process Cross-Selling Intent Data 52

Martech

MAY 20, 2024

Ring 2: The internal disconnect Marketing departments can become isolated silos within a company, disconnected from sales, customer service and product development. This pressure pushes marketers toward manipulative tactics that ultimately backfire. Tactics devolve into transparent tricks, easily seen through by a jaded audience.

Brand Identity 75

Brand Identity Branding B2B Thought Leadership Paid Search Agency 75

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1 Benefits of Video for Sales Emails 2.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Hubspot

AUGUST 30, 2023

But what changes will it bring to the sales industry? Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023.

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Then, process it using data analytics. Guest post by Nina Petrov. Remember, though, that you don’t have to pitch to them.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

ClearVoice

JANUARY 8, 2024

” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. Some examples: Google Analytics: Tracks website traffic and user behavior.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Hubspot

FEBRUARY 27, 2019

How do you stay on the right track and make your goals a reality? You'll be back on the right track and have an action plan for success. Sales Business Plan Layout. Tactics/Actions. Personal/Professional Development. How you will frame the sales conversation or sharpen your sales story?

Template 80

Template Planning Business Peer-to-peer 80

Oktopost

MAY 20, 2024

Marketing professionals are always deep in discussion about the most effective strategies, measurements, and tactics for success. If you’re a social media manager caught in the engagement versus traffic dilemma, you’re not alone. Furthermore, when it comes to planning your content strategy, engagement metrics are crucial.

Social Media 62

Social Media Media Allocation Digital Asset Management 62

Vidyard

JANUARY 5, 2021

We’re failing to close sales. Every sales pro hits these roadblocks. But there’s good news: You already have the tool you need to beat them — sales analytics. Think about your sales career. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95