Martech Advisor

MARCH 20, 2020

In the age of pandemic and social distancing, when a handshake deal is simply not an option. We have to lean into social selling even more. For the past 30 years, content marketing has been the foundational marketing strategy: all you needed to succeed was to say the right words to the right person at the right time.

Marketing AI 121

Marketing AI Top of Funnel Peer-to-peer Digital Transformation 121

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Strategic-IC

APRIL 6, 2022

They don’t show you who is REALLY consuming your content - sharing it, commenting on it, talking about you as a person or your company, etc. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. But, just because Dark Social and the Dark Funnel exist in the shadows, you simply cannot ignore it.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

SalesIntel

AUGUST 21, 2023

That’s where personalization for B2B marketing campaigns comes in handy. Research indicates that 97% of marketers see better results when they implement personalization in their marketing efforts. In this article, we’ll look at the benefits of personalization, some best practices, and more. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Hubspot

MARCH 22, 2023

If you’re a consultant looking for new opportunities, you should be actively networking. As in any other field, networking is mainly about meeting new people in your industry or industries adjacent to yours and forging lasting relationships with them. What makes networking different for consultants?

Consulting 64

Consulting Tips Peer-to-peer Advertising Agencies 64

Sprout Social

JANUARY 26, 2023

Through Google search? Chances are at least one person you know shares your enthusiasm for that place. By tapping into your customers’ networks, you can quickly reach potential prospects who are eager to learn about your business. Think about your favorite store or business. How did you find it? While walking by?

Paid Content 125

Paid Content Advertising Agencies Planning Word of Mouth 125

Biznology

JANUARY 28, 2021

Over the past few decades, employee experiences have been a differentiator for companies. Since the outbreak of the Coronavirus pandemic, safety in the workplace has become the backbone of positive employee experiences. According to Gallup, companies with highly engaged workforces outperform rivals by 147% in earnings per share.

Peer-to-peer 118

Peer-to-peer Customer Surveys Amazon Differentiation 118

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. And then I remembered a lesson from my own disability experience.

Branding 88

Branding Brand Identity Press Peer-to-peer 88

Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? Every B2B marketer knows we are in a period of rapid change.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Navigate the Channel

NOVEMBER 28, 2023

Search Engine Favoritism Search engines, particularly Google, play a pivotal role in how businesses are discovered online. Google’s algorithm rewards websites that regularly publish fresh, high-quality content by boosting their visibility in search engine results pages (SERPs).

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. Social sellers started using LinkedIn groups as a way to spam group members with unsolicited sales pitches. What happened to LinkedIn groups?

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Influitive

OCTOBER 26, 2015

That’s right, even this search-engine giant has its own referral marketing program , rewarding business customers for each new user they sign up for Google Apps for Work. After joining the referral program, customers are provided with a personalized link to share with their network. Referral program examples that work.

Budget Programs 100

Budget Programs Examples Peer-to-peer Lead Ranking 100

Webbiquity

MAY 4, 2021

More will turn to Google. Back in 2014, marketers had to run influencer campaigns manually: chasing down social media stars, trying to find the right people, using screenshots for reporting, putting it all together in Excel or PowerPoint. But most will seek advice from experts they trust. The Discussion. Quit hopin’ around.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Only B2B

JANUARY 29, 2018

We would like to thank all of these below marketers for dropping by 1 tip and are we feel grateful that they are sharing their experience with all of us. We would like to thank all of these below marketers for dropping by 1 tip and are we feel grateful that they are sharing their experience with all of us. Douglas Karr. Samantha Stone.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Porch Group Media

JULY 25, 2019

The Personalized Experience. Personalization is a top priority for marketers – consumers are in control and want and expect a personalized experience. However, as new concerns over privacy emerge, brands are beginning to take a new look to balance personalization with data privacy. source – Shopify).

Peer-to-peer 40

Peer-to-peer eCommerce Amazon Privacy 40

Hubspot

JUNE 6, 2022

If you pick up the phone without gathering any background information, at best, you stand to annoy the person — and at worst, you could be hung up on mid-sentence. Experience at their former jobs : Customize your messaging based on their career history. Sales reps run into trouble when they try to go into a call totally cold.

Research 89

Research Marketing Automation Services Tips Best Practices 89

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Getting Started with Social Media in China.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Tony Zambito

JULY 24, 2011

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

MAY 1, 2019

That podcast was an assignment for the students in my social media marketing course. Teamwork is one of the most challenging aspects of being a professional these days and I wanted to give my students the chance to experience it. I am an adjunct lecturer at a small liberal arts college in Massachusetts. I let them figure that out.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

KoMarketing Associates

DECEMBER 2, 2013

However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “ nofollow ” attribute).

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Digital B2B Marketing

JUNE 23, 2011

With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. Value the mobile experience like the desktop experience. Embrace Mobile.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Hubspot

JULY 19, 2018

Over the past two years, social media networks have made no secret of their efforts to fight the spread of spam on their sites. Twitter released an request for proposals to study the " health " of its network and began sweeping account removals. 47% of Social Media Users Report Seeing More Spam in Their Feeds.

Social Media 57

Social Media Peer-to-peer CAN-SPAM Media 57

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. This granddaddy of web analytics solutions accounts for 60% of the market share.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. This granddaddy of web analytics solutions accounts for 60% of the market share.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Unbounce

SEPTEMBER 16, 2021

In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 billion in revenue from Google Ads alone the year before. You typically see them displayed on the newsfeed of your social media platforms. Although, your display ad isn’t just confined to social media.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Biznology

DECEMBER 18, 2013

Part 1, “Your choice of social platform does matter” , is here. This month’s post discusses the inevitable clash of cultures between the s0-called digital natives and digital immigrants when rolling out a social business platform in a large organization, and how to approach it.

Peer-to-peer 80

Peer-to-peer Internet Marketing Twitter Broadcasting 80

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. But it’s 2018 and more likely than not, your audience is on social. Why Does Social Media Marketing Matter For Dentists? Let’s get started!

Social Media 111

Social Media Paid Content Social Marketing Media 111

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. MADE IN CANADA. trust your instincts. <

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Adobe Experience Cloud Blog

AUGUST 4, 2015

Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. This indicates that what buyers want most is to interact with a community of like-minded professionals through product reviews and peer discussions. Business technology purchases are no less important.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

KoMarketing Associates

AUGUST 7, 2014

This post highlights ten key elements that every LinkedIn member should consider, whether you’re using LinkedIn for B2B link building, professional networking, or looking for your next job opportunity. Social Media Marketer Andrew McCarthy wrote a nice post highlighting mistakes people make when adding in their LinkedIn profile.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Heinz Marketing

AUGUST 3, 2020

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. This week’s episode is entitled “ Learn How Personal Branding Can Have an Impact on Personal Selling ” and our guest is Mike Orr , Co-Founder of Grapevine6. By Matt Heinz , President of Heinz Marketing. What should my brand be?

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

EMagine B2B Blog

APRIL 19, 2019

Did you know the average person has seven social media accounts? Social media has become embedded in the daily routines and lives of people worldwide. It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences. Connect with industry professionals and peers.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • In-person events are still the most effective channel for B2B marketers. Just 55% use Google+.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Digilant

DECEMBER 22, 2020

Touchpoints are ways a consumer interacts with your brand, whether in-person, online, via social media, yelp reviews, etc. With the steady incline of sales attributed to this online buying method, it should come as no surprise that there has been so much attention around the eCommerce boom. billion in the United States. .

Touchpoints 52

Touchpoints Paid Content eCommerce Conversion 52