Onalytica B2B

NOVEMBER 1, 2016

Take Apple’s Siri for example, the consumer is able to pose a question in the same way they’d ask a real life, empathetic and emotionally intelligent person sat next to them. INCREASE ‘LINK BACKS’ Working with an influencer should be a mutually beneficial collaboration, where you’ll both benefit from exposure.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Onalytica B2B

FEBRUARY 20, 2017

They’d be ecstatic if you approached them to work with them. For example, if you wanted to identify key communications bloggers via vanity metrics such as Twitter followers or LinkedIn connections, you might miss out Richard Edelman. Another example: let’s say you want to do work around green issues. First of all, why?

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

MARCH 17, 2017

Do your research and make it your aim to really understand how this is going to work. #4 For example, senior management will expect to be given an idea of the payback time, ROI and break even points- if this doesn’t fall within your remit, then it is best to seek help from finance teams rather than try to blag it. Are they prospects?

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

APRIL 6, 2017

When it comes to working with influencers, there’s no one size fits all in which every brand can implement it in the exact same way and achieve the exact same results; there are various ways in which you can approach it- so there being one term is far too simplistic. So how can they possibly mean the same thing? What does it entail?

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

AUGUST 31, 2017

He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. In marketing, we are good at doing stuff, we’re not so good at measuring the things we do, learning from what works and what doesn’t, and optimizing our activity.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

NOVEMBER 24, 2016

For example this year, John Lewis left us with a thought provoking message of ‘Gifts that everyone will love’, whilst Sainsbury’s tugged on our heart strings with a message of ‘the greatest gift you can give is you’. An example of this by The Economist can be seen below. NEW YEAR OFFERS.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

AUGUST 17, 2017

This guide is for anyone in Marketing, Communications or indeed business who would like to improve brand equity and/or market share by working with influencers in a 2-way partnership to provide value to the influencer community and wider marketplace. An example measurement framework from the whitepaper: . What can be achieved.

Paper 0

Paper Practices Work Management Emarketing 0

Onalytica B2B

OCTOBER 26, 2016

This intelligence gives brands insight into which platforms they can work with influencers on; the most expensive channels and perhaps therefore the most effective. Whilst a monetary agreement may work well for some brands, this can come at the cost of consumers’ trust- as a brand you need to think, is this worth the risk?

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Onalytica B2B

DECEMBER 14, 2017

Make your influencers familiar with your brand before you even approach them to work together by having an always-on approach. Always-on community social outreach works very well when a brand is targeting micro influencers, as they’re far more likely to engage back. it’s a real give and take.” Employee advocacy.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

NOVEMBER 12, 2018

This intrinsically works to help promote the brand and its products & expertise as a solution to the industry problem that their target customers are facing. Business outcomes for B2C are also around driving brand awareness and consideration, as well as shaping brand perception as a great, ethical brand to work for and buy from.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

AUGUST 30, 2017

Specific examples of each are: Brand Equity: ● Brand Awareness. Of course, many of these work together in harmony, and some are by-products of others. Here is an example KPI framework by objective with suggested metrics to take you through the relevant stages of your program. Thought Leadership. Brand Advocacy. Brand Reputation.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

OCTOBER 11, 2018

Many brands are working with influencers (Influencer Marketing), have their employees sharing their content on social (Employee Advocacy) and their sales team engaging with prospects on social media (Social Selling). An example framework from the paper: The Evolution of Employee Advocacy. Measuring Success. What are the key Takeaways?

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Onalytica B2B

NOVEMBER 22, 2018

Create long term objectives and give yourself a vision to work towards – be optimistic, but also be realistic about what you can achieve and in what time frame. Learn what’s working and what’s not working quickly and use this to accelerate your program growth to hit your long term goals.

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

OCTOBER 4, 2017

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. For example: Unlocking access to senior execs. But how can you measure this? Integrating skill sets outside of your team such as content and design resources.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

DECEMBER 13, 2017

I have the utmost regard for Sheryl; she’s an extraordinary leader and has spearheaded many important issues with her Lean In and Option B bodies of work. Tim Ferriss – I’ve enjoyed so much of Tim’s work starting with The 4-Hour Workweek and more recently Tools of Titans. and Infusionsoft to name a few.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

NOVEMBER 17, 2016

For example, 2 cosmetic brands may have a very similar product range of equal quality and price, but one brand working with an influencer that advocates using cruelty free cosmetic products will help to retain customers that also advocate this issue. It comes as no surprise that working with influencers will drive brand awareness.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

APRIL 5, 2018

I learned what they were doing, what was working, what wasn’t. I walk to work and I always learn something along the way. Most marketers don’t work that hard to win engagement and clicks in social. Working a little harder can make a difference. This image is part of our big checklist and examples of social media post. ?

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

SEPTEMBER 6, 2017

Guess what, I also have an example! This is a prime example of using existing resources and cleverly turning it into added value. Once you have put in place your strategy – it’s important to take a look at the resources that are internally available (employees, social media accounts, content, events etc.).

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

OCTOBER 30, 2018

Even if we are using professional writers, we want them to go to actual experts, people who are working with business owners day-in and day-out. The only way to get that content and not have that same content that has been published out there, is to work with real experts. DOES IT MATTER THAT THE INFLUENCERS FIT YOUR TARGET AUDIENCE?

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

NOVEMBER 7, 2017

The most important detail to share: I started working for zero pay. Each consecutive year I switched companies and worked hard to gain higher positions that demanded greater responsibility. My roles spanned work at brands through to digital agencies, from hands-on tasks to consultancy and managerial positions.

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

MARCH 22, 2017

While young people have all the same macro drivers for dependence on influencers, they also have some more personal drivers – young people are still working out their identity and their views of the world, so they’re always looking to find guidance from people like them.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

JANUARY 17, 2018

Working with influencers can effectively supplement your other marketing and advertising activities to get your customers over the line and increase conversion rates. Working with influencers on content is a great way to increase your SEO ranking and appear up top when your target customers need you most. The Omni-channel experience.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

JANUARY 12, 2018

She worked with user and vendor clients globally and was quoted frequently in industry-leading publications such as Forbes, AdAge, MediaPost, MarketingWeek, and AdExchanger. After college, I worked in research administration at Dana-Farber Cancer Institute and had big plans of getting my PhD after a few years.

Marketing Automation Services 131

Marketing Automation Services B2B Thought Leadership Forrester Thought Leadership 131

Onalytica B2B

DECEMBER 7, 2017

Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. These are the influencers that you have chosen to actively engage, build relationships with and work with. How many influencers are they working with? 1) Do you know who your relevant influencers are?

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

OCTOBER 1, 2018

Or at least understand how search works. Analytics: “This work is complete.”. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? This one is a fun example. I also needed to find tools to measure traffic for that first client. That was step one. Marketer: “Yes, please.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

JULY 18, 2018

While I’m fascinated with how data, technology, and infrastructure are making data science more accessible, I’m most passionate about how to make data science work at the people & process level. Just a couple examples include renowned data scientists such as Kirk Borne & Hillary Mason. There are many.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Onalytica B2B

APRIL 20, 2017

Regardless of whether they’re buying for work or pleasure, customers are turning to social channels to aid in their decision process; they seek comfort in hearing the genuine opinions and real life experiences from real people. Lead by example. HOW CAN I MAKE IT HAPPEN? Make it easy.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

JULY 19, 2018

Brands work with influencers because they want results and action. As you can see in the above pie chart, the most affected industry has been the tech industry, with 25% of the affected influencers working in tech. We’ve somehow concluded that high reach = high influence. Who has been most affected? Now here is the fun bit.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

FEBRUARY 16, 2017

Focus on one overarching topic and a few sub topics that come under its umbrella; for example: A B2B marketing expert with a focus on social media and content marketing. Followers are far more likely to engage with you if they believe that there is a high chance you will engage back. ” Click To Tweet.

Tips 274

Tips Communities Click Rate Social Media 274

Onalytica B2B

MAY 16, 2018

As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships with their customers and employees. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives. Location: Greater St.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

MARCH 1, 2017

A study by Weber Shandwick found that nearly 70% of senior professionals state that when a CEO posts on social media it makes their working environment and culture more pleasant. 4) Lead by example. 4) Lead by example. For this you need to first understand yourself: What do you stand for as a leader?

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

APRIL 11, 2017

For example, SEO is most certainly a long game. It’s time to approach targeted influencers with a proposal, nurture the relationship, and get them set-up to work with your brand. Measure what works and what doesn’t. Influencer Marketing for Startups. Certain channels are most pertinent to startups seeking quick growth.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

NOVEMBER 22, 2017

For example, start week one by asking them to follow the “Rule of Threes” – make three new connections, share three pieces of content and engage (like/comment) on three posts. Little wins will show it’s working. The same process doesn’t work for all. Tip #4 – Build A Social Habit.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

AUGUST 23, 2017

Working with influencers on a paid, owned, earned and borrowed basis- borrowing their reach, creativity and credibility, as explained by Tim Mcloughlin , Hotels.com. Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

JANUARY 30, 2018

Devumi has worked with 200,000 customers, including many high profile influencers, actors, athletes, models and musicians (direct and through representatives and management) who purchase hundreds of thousands of followers to boost their reach, and ultimately their appeal to brands. The article hones in on one company in particular, Devumi.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

APRIL 18, 2016

Our industry needs to work very closely together – and here I mean fintech participants, governments and regulators – to succeed in providing customers with a better banking experience. It set an example for other countries to follow. In my view, the greatest achievement of fintech will be the extent to which we can help these people.

Brand Identity 0

Brand Identity Branding Lead Scoring Lead Ranking 0

Onalytica B2B

SEPTEMBER 16, 2015

During its popularity peak MySpace prided itself on being particularly music orientated, specifically allowing bands and artists to create accounts to publish and share their work. Thus were born bands and artists who gained fame solely due to MySpace marketing (Arctic Monkeys, Drop, Dead, Gorgeous and Jeferee Star, for example).

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50