The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them. My contribution is reproduced (with permission) below.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Convince & Convert

JUNE 11, 2014

I have also put together some examples of perfect newsletters here. In this example above, you’ll notice 3 links within the first section of his email, and some of his emails contain up to 20 links. Avoid RSS In my experience, almost every RSS feeds lands in my Promotions tab. Here’s a great example of a short email.

RSS 167

RSS Blogger Open Rate Promotion 167

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. For example, Sprout Social identifies conversations and key terms illustrating how your audience feels about you. or G2), it goes far beyond that.

Marketing AI 90

Marketing AI Work Management Marketing Management Business 90

Scoop.it

JULY 13, 2023

For example, if you’re trying to run a referral program and most of your customers or followers are using TikTok, then short-form content is the way forward. RSS feeds offer an easy way to stay updated with every piece of content a site has published. If a website offers an RSS feed, then you will be notified whenever a post goes up.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. Write about it!

RSS 28

RSS Paid Search Agency Blogger Youtube 28

Contently

FEBRUARY 12, 2024

Robinhood Snacks , for example, delivers a daily bite-sized, three-minute dose of financial news. Don’t just publish a digest It can be a seductive idea to treat your brand’s social channels and email newsletters like an RSS feed. Take Nerdwallet’s finance newsletter as an example. It’s a winning formula.

Newsletter 78

Newsletter Email Marketing Work Management Content Marketing 78

Only B2B

JANUARY 11, 2018

Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. The websites that manually review each post sent to them and do not use automated RSS feeds are good examples of Quality sites for syndicating your blog post.

RSS 76

RSS Tagging Lead Scoring Lead Ranking 76

B2B Digital Marketer

APRIL 25, 2024

Practical examples of successful digital sales room applications. Regularly review the system’s effectiveness and make iterative improvements based on evolving market trends and technological advancements. How digital sales rooms can enhance the B2B buyer experience. Continually educate your team about new features and updates.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Only B2B

JANUARY 11, 2018

Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. The websites that manually review each post sent to them and do not use automated RSS feeds are good examples of Quality sites for syndicating your blog post.

RSS 59

RSS Lead Scoring Lead Ranking Tagging 59

The Point

SEPTEMBER 23, 2015

But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. No problem.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Convince & Convert

DECEMBER 13, 2013

The RSS feed is: [link]. It capitalizes on the trends of micro-content and visual content, and then more importantly, it chooses the right examples and case studies to drive the point home. A lot of the examples relate to “reading the room.” Use trending topics and trending hashtags to your advantage.

Social Media 150

Social Media Media Content Case Study 150

Scoop.it

AUGUST 3, 2021

The only problem with this approach is that news travels fast on the internet, so it can be hard to keep up with the trends. Although RSS feeds may seem like an outdated way of receiving news, it can be perfect for finding content as and when it’s published online. Aim to Generate Value.

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

B2B Digital Marketer

APRIL 11, 2024

While strategies are discussed, a deeper dive into practical implementation steps and real-life examples could enhance the applicability of the insights shared. The podcast might overlook emerging trends or cutting-edge practices in B2B sales and marketing, potentially missing out on opportunities for innovation and growth.

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

Scoop.it

JANUARY 10, 2023

For example, you might package different articles around a common theme or add your own commentary to give readers a new perspective. Over time, this can help position you and your newsletter as a go-to resource for anyone who wants to stay up-to-date on the latest news and trends. Better deliverability. The possibilities are endless!

Curation 79

Curation Newsletter Content Deliverability 79

Webbiquity

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. So where does blog traffic come from, and how does this change over time? Post frequency matters.

Traffic 100

Traffic RSS Social Media Social Networks 100

ClickZ

JULY 2, 2020

Send subscribers your latest blog posts and content through an RSS feed. Tools like Zyro, for example, have content generators that help businesses create more original content pieces without having to bear the brunt of manual search. 3) Creating personalized, targeted content.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

KoMarketing Associates

NOVEMBER 24, 2015

Blog posts can address common issues and challenges, or tackle current trends in the industry. In addition to the online newsletter, B2B blogging provides a subtle way to routinely stay connected to the subscribed prospect, via RSS, email, and social media distribution. Provide an opportunity to support lead nurturing campaigns.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Content Standard

JANUARY 29, 2015

Monitoring industry, consumer, and marketing trends requires daily immersion and dedication. To learn from the trend-watching habits of the best, I asked 12 talented digital marketers to share their expertise. Here’s how they responded when asked, “How do you stay on top of digital marketing trends?”

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

Content Standard

JANUARY 9, 2018

One of these newsletters might be written by an expert rock-climber-turned-journalist, who reports on trends within that discipline while also sharing their personal experiences. These can be subjects with broad appeal—personal finance or stock investments, for example—but they can also focus on subjects with a far more niche following.

Newsletter 62

Newsletter RSS Custom Publishing Eye-Tracking 62

seo.co

JANUARY 18, 2022

For example, if a user searches for “Barack Obama,” the Knowledge Graph will display important biographical information, such as his birthday, full name, and of course, the fact that he’s the 44 th president of the United States. Gain online visibility through non-search related channels, such as RSS feeds and social media.

SEO 105

SEO Google Optimization Lead Scoring 105

Scoop.it

JULY 7, 2020

Think about it: Sales team can reference it in their sales conversations (for example, when answering prospect’s questions or addressing a specific pain point). Writers can use it to find relevant studies and examples to link to. Automatic content import: set up RSS feeds and/or sitemaps. Your product or service categories.

Curation 90

Curation Top of Funnel Organization Marketing Analytics Tools 90

SmartBug Media

MARCH 19, 2020

The Video Brewery blog focuses on different types of video marketing content and gives awesome examples of video done well. Listen to episodes about how to get views on your videos, video marketing trends, and how to get started in video marketing. You have to subscribe to the blog via RSS, but it’s worth it. Magnet Media.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

KoMarketing Associates

JULY 19, 2016

Understanding these trends allows us to capitalize on what’s working well and re-evaluate areas of sites that might be underperforming. Google Trends. Google Trends is another free service offered by Google. For example, when we search for “search engines” worldwide, we see Google at the top of the list.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Chris Koch

MARCH 26, 2010

Set up an RSS feed of key news sources and bloggers and forward the good stuff to your SMEs. You don’t have to write their posts for them, but you must interview them regularly to find out what they are hearing from customers and what trends they are seeing in the market. Here are some ways to do it: Send them what interests you.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Sprout Social

JANUARY 24, 2022

Social media professionals understand the following about your company: • Marketing • Comms (especially crisis) • Branding • Industry trends • Customer service • Creative (graphics, imagery, photos, video) • How to create and nurture brand advocates. Curiosity (do they stay on top of trends?). The future CMO/CCOs. Digital marketing.

Social Media 99

Social Media Work Management Marketing Management Tips 99

Scoop.it

MARCH 26, 2020

When you’re responsible for all of your company’s external communications, keeping track of all the company news, press coverage, interviews, and industry trends can seem overwhelming. With Content Monitoring, you can create content feeds based on: RSS feeds. Like there’s not enough hours in the day. How to discover the right stories.

Curation 74

Curation Press Paid Search Agency Content 74

Outbound Engine

DECEMBER 19, 2018

If you’re looking for a natural way to start a conversation, you can’t go wrong with business or industry trends. You can also stay on trend with social media by using RSS aggregators, Google Alerts and other apps designed to deliver content directly to your virtual door. Spread the News. Marketing tips and tools.

Conversion 75

Conversion Social Media RSS Loyalty 75

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. This is the number of articles or blog posts that mention the product or service measured against the trend in sales. Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP.

Social Media 100

Social Media ROI Lead Ranking RSS 100

EveryoneSocial

APRIL 26, 2021

Trending posts from employees. One cool feature I like with LinkedIn company pages is the ability to see trending posts from employees. Easily add Content and find trending content. When you work with EveryoneSocial, for example, you are in control of who is invited and has access to the platform.

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Sprout Social

MARCH 8, 2019

Reddit and Quora, in particular, are prime places to learn about industry trends and businesses related to your business’ niche. Here’s a good example of curated reviews for Blue Apron. For example, companies like Beardbrand actively monitor and reply to comments on each and every one of their videos.

Youtube 97

Youtube Eye-Tracking Ideal Customer Profiles Curation 97

Hubspot

MARCH 31, 2020

If you want to generate leads from your contest, for example, you know you need to collect entrants’ information via a form. For example, if you are looking to generate leads and you could care less about engagement, you wouldn’t measure reach. For example, GE ran a contest on Instagram using the hashtag #geinspiredme.

Social Media 101

Social Media Media Rules Guidelines 101

BenchmarkONE

MARCH 23, 2022

Make a plan for staying up to speed with platform changes, whether that means adding this type of research to an existing team member’s role or setting up an RSS feed so you’re notified right away and can do research on your own. For example, unifying and cleansing data coming from internal and external sources can be a real challenge.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Planning 52

Biznology

AUGUST 28, 2013

Seasonal trends. Establish yourself as an expert by commenting on trends and breaking news in your industry. Health care reform is a good example of a news item that can provide blog fodder for businesses that may not seem directly involved. When you are in a blogging jam, take a look at the calendar. Pending legislation.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Scoop.it

JUNE 6, 2019

As an example, here are some topics I’ve set up Google alerts for. Add your favorite blogs and websites to an RSS feed, and sift through to find content from them that would be valuable to your audience. And still, though they’re successful, they keep learning to keep up with trends and best practices.

Curation 89

Curation Marketing Automation Services Content SMS 89

Scoop.it

APRIL 4, 2019

You can add important sources through RSS feeds and social media monitoring. For example, let’s say you sell customer support software. Enterprise brings these challenges to an end and helps everyone in your company to streamline this process with features such as: Automated content discovery. Engaging, dedicated content hubs.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

The Effective Marketer

NOVEMBER 30, 2009

The videos on their website (embedded below) are some great examples of what they mean. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

AUGUST 5, 2010

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100