CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Navigate the Channel

SEPTEMBER 29, 2022

We’ve located some of the best guerrilla marketing examples to generate marketing ideas for B2B building supply companies. In other words, you’re not doing what everyone else is doing, so people notice you, maximizing word of mouth. Guerrilla Marketing Examples. Old-Fashioned Word-of-Mouth.

Examples 65

Examples Word of Mouth Marketing Budget Branding 65

Hubspot

MAY 29, 2020

Below, let's review grassroots marketing from the best strategies to examples that'll inspire your own campaigns. Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. The goal is to attain national attention by sheer shareability and word of mouth.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Top Rank Marketing

OCTOBER 19, 2023

Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. Of course this story went viral and served as a great customer “delight” experience. What can B2B brands learn from that example? Happy customers = more revenue.

Rules 118

Rules B2B Marketing Work Management Customer Satisfaction 118

Walker Sands

OCTOBER 23, 2019

Jonah has spent decades uncovering the behavioral science underlying how ideas diffuse through word-of-mouth and social transmission. To help get you started, here are some key takeaways from the book on how to effectively harness social influence and word-of-mouth to create viral content. Find Inner Remarkability.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

Convince & Convert

DECEMBER 15, 2023

Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. Tip for Founders: If you are building a product or service, don’t forget to add it to your headline. Tim Hanson is doing the same.

Social Media 159

Social Media SEO Cost Per Click Media 159

Lead Forensics

JANUARY 26, 2024

The concept is summed up neatly by Darrah Baustein in entrepreneur.com , who says: “Growth-hacking is the act of accelerating the growth of a brand, service or product through the use of metrics and creative, innovative marketing strategies and state-of-the-art technology. That way you’ll be developing products your customers want.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Zoominfo

MARCH 14, 2018

Filled with tons of relevant examples – that can be customized to your business or industry – Hug Your Haters also includes insightful personal anecdotes that make Hug Your Haters a roller coaster ride of learning, hilarity, and inspiration. You’re not competing for attention only against other similar products.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

The Effective Marketer

JULY 13, 2011

Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. A Viral Marketing Lesson. Start Engaging.”

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” The best example I’ve seen documented recently is from Junta42. Yes, again.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships.

Paid Content 94

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 94

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Optinmonster

FEBRUARY 11, 2024

For example, if you use MailChimp, you can message your first 2000 users for free. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Then, visit our gallery for some neat exit intent popup examples you can copy.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? It can generate a buzz around your product and get people to notice it. You first need a pre-launch marketing strategy to introduce a new product successfully. We’ll also share some real-life pre-launch marketing examples for you to take inspiration from.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Spiralytics

APRIL 16, 2023

Cold, hard facts about your products won’t always persuade customers to buy them. Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. Source Another emotional marketing example comes from Uber.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

FMG Suite

FEBRUARY 9, 2022

Want to know what the prices are, how long it takes to receive a service or product, are there any locations near them, etc. The incredible thing about the internet is the potential to spread information; from word of mouth, virality, and contact pages. So you once again ask if contact pages are important?

Contacts 52

Contacts Practices Examples Best Practices 52

Hubspot

NOVEMBER 13, 2023

What to Consider When Picking Packaging for Your ecommerce Business 7 ecommerce Packaging Examples What is ecommerce packaging? Ecommerce packaging protects your product in transit, showcases your brand, and ensures that your product arrives to the consumer in one piece. What do consumers want?

eCommerce 75

eCommerce Best Practices Word of Mouth Viral Marketing 75

Hubspot

JANUARY 4, 2012

Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. Know Your Product/Service, Company, and Industry.

Word of Mouth 28

Word of Mouth Marketing & Strategy Marketing Strategy Buzz 28

Hubspot

OCTOBER 31, 2017

To see what I mean, check out these 13 great email examples that cleverly use personalization. 13 Personalized Email Examples You Can't Help but Click. This anniversary email highlights a creative example of a brand using something as simple as a date to provide a standout experience. 1) OpenTable. 2) JetBlue. Oh, JetBlue.

Personalization 101

Personalization Examples Hubspot Amazon 101

Anything Goes Marketing

JANUARY 25, 2007

For example, you rarely have celebrity endorsements or crazy contests that reach millions that you typically see with brands such as Nike or Coke. If you're trying to grow your lists and get your name out there, how can your audience get enthused about your company or your product? Translator. That is brilliant!

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Navigate the Channel

JANUARY 8, 2024

These narratives go beyond merely presenting a product or service; they communicate values, evoke emotions and establish a sense of authenticity. For good B2B examples, go here. In a world saturated with similar products and services, stories set brands apart. This connection can drive brand loyalty and word-of-mouth marketing.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing. Cause Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. Brands with high levels of consumer recognition can even become synonymous with their product. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Martech Advisor

MARCH 22, 2020

Any channel that ‘attracts’ unknown customers such that they enquire about your products and services, rather than you going after them individually (which can only happen if you have prior information on the prospect), is an inbound marketing method. Web content with virality factor. What is Outbound Marketing?

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

PureB2B

MAY 30, 2022

That's why more and more sales teams are looking to diversify their sales strategies, and invest in new sales and marketing tactics to drive qualified leads to their product or service. Word of mouth and referrals are compelling influences on purchase decisions. Dropbox is an excellent example of this. Referral Marketing.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Walker Sands

NOVEMBER 6, 2019

Prior to the event with Jonah, we broke down some key concepts from the book, including how to effectively harness social influence and word-of-mouth to create viral content. Here are a few key takeaways from the discussion: Word-of-mouth is still important. Think again. Top-of-mind means tip-of-tongue.

Word of Mouth 40

Word of Mouth Trigger Marketing Viral Marketing Ideal Customer Profiles 40

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. What is customer marketing?

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 118

Convert

MAY 31, 2022

But it wasn’t just the product that made people buy. Selling angles sell products. When you look at your creative product positioning through the lens of something as rigorous and tangible as A/B testing, you can demystify creative product positioning and no longer wonder if your audience is “buying” what you’re selling.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Adobe Experience Cloud Blog

JANUARY 15, 2020

According to RetailDive , 87% of buyers start searching for products to buy online. But, if you know your target customers well, and your product even better, digital marketing is a fantastic tool to keep them coming for more and push your competition away. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Outgrow

AUGUST 6, 2021

For example, a giveaway may show a different result when compared to a quiz. For example, if you’re into a real estate business, a quiz like “Should you buy or rent?” Calculators have the ability to go viral and break the internet. They may also offer crucial insights and feedback and act as an early audience for your product.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Sharpspring

NOVEMBER 10, 2022

For example, if you are blogging for SEO and to increase leads or sales, you need to plan your content around your target audience’s struggles. Email subscribers are far more likely to purchase products than any other individual forms of connection. Word of mouth is key. Write down why you are setting up a blog.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Outbrain

NOVEMBER 13, 2021

There is plenty that marketers can learn from Squid Game about how to engage audiences and make them go a bit crazy for your brand or product. As it happens, the series was repeatedly rejected by production studios for almost 10 years. Word-of-Mouth Works, Big Time. Going Viral. Design Matters (A Lot).

Word of Mouth 29

Word of Mouth Planning Viral Marketing Marketing & Strategy 29

SmartBug Media

AUGUST 27, 2020

Sometimes the experts really do say it best, so I’m going to share this definition of affiliate marketing provided by BigCommerce : “Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. Some examples include: Search affiliates. Bloggers/influencers.

Trade Show 89

Trade Show Marketing & Strategy Marketing Strategy Cross-Selling 89