Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This present approach has a better chance of converting an audience into leads. Visual presentations. … Slideshares.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

ClearVoice

DECEMBER 27, 2021

This presents yet another content channel for brand marketers — podcasts. In fact, here are some examples of brands that rode the podcast wave in 2021: Shopify : “Masters: The Shopify Podcast” and “Vanguard”. Need some examples of some short-and-sweet brand videos that have been consumed by millions of viewers?

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Zoominfo

MARCH 14, 2018

Filled with tons of relevant examples – that can be customized to your business or industry – Hug Your Haters also includes insightful personal anecdotes that make Hug Your Haters a roller coaster ride of learning, hilarity, and inspiration. You’re competing against your customers’ friends and family and viral videos and cute puppies.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Content Standard

MAY 15, 2019

So it’s no wonder why we’re seeing more and more nonprofit content marketing examples across the land. If your current content strategy isn’t making an impact on your present donor audience, consider what strategies you can borrow from the following examples. Emotional Content That Galvanizes Its Audience.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. A great example of an artfully crafted story landscape is from outdoor-clothing brand Patagonia. 4 Secrets of Great Storytellers.

Storytelling 101

Storytelling Content Viral Marketing Video Marketing 101

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Content Marketing Institute

MAY 22, 2018

And, since digital media technology is evolving, we added new techniques and best-in-class brand examples to encourage you to explore new creative territory. Inspiring brand examples of content marketing success. The #CuteAnimalTweetOff went viral and several major news outlets picked it up. Online presentations: 24Slides.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

Onalytica B2B

NOVEMBER 15, 2018

For example, it is ambitious to get an ‘inactive’ employee to go from having no audience and no social media activity to increasing both of these things simultaneously. Present on most social platforms with large audiences with the ability to share content and make it viral. The Journey to Becoming an Influencer.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Hubspot

JANUARY 23, 2015

Some presentations are better than others. But the best SlideShare presentations represent all three. And if you''re looking to get started making your own PowerPoint or SlideShare presentation , why not learn from the best of the best? 25 Great SlideShare/PowerPoint Presentation Examples for Marketers.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

Outgrow

NOVEMBER 30, 2022

Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. We’ll also look at examples of video marketing campaigns for inspiration. Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. .

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Vidyard

SEPTEMBER 3, 2019

The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral popularity is still social media, where video is the preferred format. Other examples of the in-studio format are The Joe Rogan Experience and The Morning Toast. Who will host the podcast?

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Here’s an example: When everyone’s first, second, and third connections on LinkedIn were talking about Chat-GPT, Melissa and her team jumped into action by creating a video. But not just any video. “One

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Example : One of the widely known theme-based campaigns is Moz’s #WhiteboardFriday series. Example : Apple has created the #ShotoniPhone hashtag on Instagram to allow users to share their photos and videos clicked using an iPhone.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Sprout Social

NOVEMBER 21, 2016

For example, if you use Shopify for your website ecommerce solution, is it synced with your Facebook Store? If the lowest-priced Kindle was presented by itself, you would think that $79.99 But since the high-priced Kindle Oasis is present, all the other options seem like a bargain. Are your virtual stores linked? How to Execute.

Facebook 103

Facebook Tips Lock-In Work Management 103

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

SocialPilot

JANUARY 21, 2024

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. Upholding Reputation and Pursuing Excellence: In our digitally interconnected world, every guest review presents a unique opportunity for growth.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Hubspot

JANUARY 5, 2021

Short-Form Video Example: Chipotle. This is a great example of how you can leverage user-generated content in your strategy. In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video. Short-Form Video Example: Sierra Nicole. See the example below. It’s budget-friendly.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Content Marketing Institute

SEPTEMBER 26, 2018

First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone (Fresh Examples). Instead, you should be focused on the most original presentation of your ideas possible. We are here to help.

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. While this would be true of any age, Brian presents some suggestions for dealing with the increasing rate of change. Viral’s Secret Formula (197,782 pageviews / 327 comments) by Jonah Berger.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Vidyard

SEPTEMBER 3, 2019

The golden ticket to viral popularity is still social media, where video is the preferred format. From rom-coms to pop songs to talk shows, every piece of content follows a format in order to present unique information within a familiar structure. Who will host the podcast? How will you format each episode?

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. According to this presentation by Bryan Rieger, that''s only a small fraction of the mobile web story.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Buffer

DECEMBER 3, 2020

How to avoid tone-deaf marketing in uncertain times This post is part of the #BufferBrandSpotlight, a Buffer social media series that shines a spotlight on the people that are helping build remarkable brands through social media, community building, content creation, and brand storytelling. Who are you? Be authentic and make it work for you.

Communities 83

Communities Social Media Paid Search Agency Work Management 83

KoMarketing Associates

JANUARY 8, 2019

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights. However, one can argue that one without the other would be entirely useless.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Outbrain

JUNE 16, 2021

Here are some of the different styles of video formats you might consider: Case study: Highlight success stories related to your service or product, emphasizing how it can improve the consumer’s life with real-world, authentic examples. Use storytelling to convey your authentic voice. This builds credibility and nurtures trust.

Video Marketing 29

Video Marketing Storytelling Mobile Advertising FAQ 29

Vidyard

DECEMBER 18, 2013

The now viral WestJet video is exactly the kind of magic marketers are asking Santa for (and for good reason). While you can’t plan a viral video, I want to explore what marketers can learn from this Christmas story. Think about how you can present your next video in a familiar way.

Video Marketing 51

Video Marketing Paid Search Agency Planning Work Management 51

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

While quizzes and games are not new (crossword puzzles have been a print media mainstay for ages), they are becoming more interactive, social, and viral. For example, games might be more interesting to consumers, while quizzes and surveys perform better with a larger audience, including business buyers. NY Times hosted a U.S.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Vidyard

DECEMBER 18, 2020

From big corporate commercials to personal email video greetings , the holidays are your chance to say thank you to customers and contacts, and a great way to flex those storytelling muscles to create pure enjoyment alongside brand awareness. The following are examples of holiday videos that everyone can enjoy.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Marketing Insider Group

APRIL 27, 2021

We’ve got some ideas and examples to help you strategize and optimize your content. For this industry, emotional marketing, storytelling, and accuracy will help you connect with your audience. However, all these niche segments present opportunities. Tell stories that matter: Storytelling is critical for any brand.

Work Management 274

Work Management Marketing Management Examples Content Marketing 274

Sprout Social

MARCH 2, 2020

This is where storytelling with data comes in. As a social expert, you already have storytelling skills. One viral post or brand crisis can skyrocket your numbers for a month (for better or worse), which could set unrealistic expectations for KPIs like impressions or engagements if you don’t put the data in context.

Storytelling 126

Storytelling Analysis Buy Correlation 126

LeadSquared

FEBRUARY 10, 2016

Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. Now, this is a very basic example; if you talk to your prospects and customers – they’ll hand you the stories by telling you their motivations for saving (travel?), It doesn’t necessarily has to go viral.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

ClearVoice

APRIL 15, 2020

Also, some visual examples of how these new experiences could look and feel, for inspiration. For example, when a notable new speaker or event gets added to the virtual event agenda. They might be present at the beginning, but by hour four, their dog’s in their lap, a kid has homework and logging off has newfound appeal.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Scoop.it

OCTOBER 29, 2020

TikTok being a prime example, with young people getting so much attention to their names that it is life-changing. We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. You can not treat it like a science.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Hubspot

SEPTEMBER 12, 2019

While these ads are almost always high-quality and require a big budget, they still use basic marketing tactics, such as storytelling and playing on human emotions, to successfully boost brand awareness. This is an action-packed example of how a brand leverages and highlights its product's strengths.

Video Marketing 72

Video Marketing Paid Search Agency Marketing & Strategy Amazon 72

Brandpoint

JUNE 27, 2019

Each year, there is a different topic of focus, and this year’s was “Digital Storytelling.” There was a full schedule for the day, including speakers, presentations and discussion panels. “Brand Love in a Sea of Indifference” The next topic was presented by Bridget Jewell , Creative Director at Periscope.

Storytelling 97

Storytelling SERP Public Relations PR 97

Directive Agency

MARCH 20, 2023

Say you created a generative AI tool that turns your online failures into viral memes. Transform Online Failures into Hilarious Memes with AI Turn Your Online Blunders into Viral Memes with This Generative AI Tool Create Shareable Memes from Your Digital Mishaps in One Click Laugh at Your Mistakes. Amp up your storytelling.

Barriers 104

Barriers B2B Marketing Work Management Marketing Management 104