ANNUITAS

MARCH 21, 2023

This is an important addition, adding the ability to identify distinct questions that an existing customer might ask that drive a potential upsell, for example. As more and more businesses look to drive more focused, virtual (and in person) events, the interactive webinar additions are no-brainers.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ANNUITAS

NOVEMBER 2, 2021

Because that prospect has been receiving personalized information from marketing throughout their journey. They’ve already volunteered information about themselves and it has been completely disregarded by the person on the other end of the phone. Instead, they’re having a cold, generic conversation. Leverage Incentives.

Top of Funnel 130

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 130

ANNUITAS

MAY 5, 2020

If your current strategy isn’t working, then neither will the person who was hired to support it. The person you hire to fill your role should have experience in the platform you use. What is your current team structure like, and where would this person fit in? Three Things to Consider Before You Make a Hire.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

OCTOBER 7, 2020

However, with the advent of better personalization and scalable options to deliver the same customized experience with less legwork, portals became unnecessary. With its recent acquisition of Engagio, DemandBase seems to be providing a perfect example from a technology perspective and analogy to understand ABM tactics as a whole.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

ANNUITAS

MARCH 19, 2020

Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business. Focus on Insight.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

SEPTEMBER 28, 2022

Conversation Track Architectures can be complex and multi-dimensional, but they can also quite simple and straightforward (see actual ANNUITAS client examples below). This should be completed both for pre-sale arc and for post-sale arc (see ANNUITAS client examples below).

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 130

ANNUITAS

FEBRUARY 3, 2020

With the competition in the market and the increase in personalization, knowing your buyer is more important than ever. But while most companies understand that they need to increase their personalization efforts, few are taking steps to improve their actual interactions with prospects – especially in the sales department.

Peer-to-peer 173

Peer-to-peer Work Management Marketing Management Sales Qualified Leads 173

ANNUITAS

AUGUST 19, 2020

Investment : Sharing some personal information on a form. In this scenario, a typical example of a micro growth tactic would be to optimize the landing page that Sarah finds – reduce friction, expose her to the content, and get her wanting more. Action : Sarah searches “how to generate sales leads” and finds an eBook to download.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

ANNUITAS

MAY 21, 2020

As somebody that has made this mistake myself, attribution models designed to help create trust in data and alignment on performance across different business stakeholders need to be accessible enough that a person from any walk of life or field of study can not only understand it, but wholeheartedly believe in its ability to measure performance.

Marketing Attribution 264

Marketing Attribution Lead Ranking Planning Top of Funnel 264

ANNUITAS

APRIL 9, 2020

For example, collaborating face-to-face, be it for sales trainings, at industry events, onsite workshops or Executive Summits – is not an option now, and likely won’t be for many months. I personally have scheduled numerous video calls with customers and prospects alike in the past few weeks.

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

ANNUITAS

AUGUST 27, 2020

Is the contact at the company the right person with the authority to move a deal forward? Contact information & Basic Segmentation: Basic contact information allows you to identify the person who’s interacting with your company/content and gives you permission to start a conversation. Are the stakeholders engaged?

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

ANNUITAS

AUGUST 30, 2016

For example, even if one person on a data team knows that a certain data field lacks integrity doesn’t mean somebody else could accidentally use that field for an analysis. This includes making sure collected data is consistent, the data has integrity, and that the rules for the data collection are clearly defined.

Marketing Analytics Tools 140

Marketing Analytics Tools Tips Correlation Sample 140

ANNUITAS

FEBRUARY 16, 2023

Even if there is a growth mandate, the types of responsibilities, purviews and charters of a CGO may not fall on just one person. In fact, there are many examples of CGOs who are just re-named CMOs or CROs. That means that for many of us, the title of Chief Growth officer may not yet exist.

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

ANNUITAS

FEBRUARY 7, 2023

Organizations that maintained their innovation focus through the 2009 financial crisis, for example, emerged stronger, outperforming the market average by more than 30 percent and continuing to deliver accelerated growth over the subsequent three to five years … ” It’s time to move past random acts and transform by 1.)

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

ANNUITAS

DECEMBER 4, 2020

First, the questions asked during the chat should be aligned to important data points in the lead management framework that help better qualify that person. Second, the lead should be routed to the appropriate sales representative to identify need and move that person farther down the funnel.

Demand 130

Demand Enterprise Management Marketing & Strategy Marketing Strategy 130

ANNUITAS

SEPTEMBER 21, 2018

For example, it’s no longer about Email or Web as silos, but about the entire, integrated, orchestrated experience. Adobe’s Experience Cloud contains an advertising platform; integrations with Marketo could allow for even more personalized digital advertising as a part of the integrated buyer journey. Start to finish.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

OCTOBER 4, 2016

The first name greeting in your emails is a great example of how you can use a lead level token to populate personalized content. If you need to change the value of a token you can do so once, instead of having to manually edit every asset in the instance.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

ANNUITAS

OCTOBER 4, 2016

The first name greeting in your emails is a great example of how you can use a lead level token to populate personalized content. If you need to change the value of a token you can do so once, instead of having to manually edit every asset in the instance.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

ANNUITAS

SEPTEMBER 24, 2020

For example, if you have technology-averse prospects who need reassurance about the level of care they’ll receive, the quality of the experience they’ll have, and their rights to privacy and security, that’s important to understand. Some of these challenges will obviously be health-related, but some may be telehealth-related.

Demand 113

Demand Top of Funnel Planning Digital Marketing Funnels 113

ANNUITAS

SEPTEMBER 16, 2014

The leadership angle ties into his latest book, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t and it points out that as leaders, we need to set the example for our organization, our teams and how we want to live our lives. Not a good example of leadership.

Hubspot 100

Hubspot Inbound Marketing Organization Cost 100

ANNUITAS

DECEMBER 11, 2023

The top use cases, not surprisingly, are content creation and personalization for GTM activities. One example is UPS, whose CMO and Customer Experience Officer is leaving at the end of this year. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

MARCH 15, 2016

Social media has presented a million ways to put your personal and organizational brand out there, including some that may seem unconventional. Whether it’s your personal brand, or the company you work for you are CONSTANTLY selling something, so be meaningful in what you put out there.

Buzz 100

Buzz Paid Search Agency Advertising Agencies Social Media 100

ANNUITAS

AUGUST 18, 2016

Last week over 400 marketers attended #FlipMyFunnel in Boston to share best practices in marketing on topics including Account-Based Marketing (ABM), MarTech, Sales Development Email Dos and Don’ts (some scary examples here), Leadership, Big Data and much, more. This was my second #FlipMyFunnel event and it seems to keep getting better.

Account Based Marketing 100

Account Based Marketing Top of Funnel CMO ABM 100

ANNUITAS

FEBRUARY 4, 2015

For example, would becoming a marketing automation power user help you become more efficient in your position today? If so, find online classes or in-person trainings or even local user groups that you could join. Think about where you will get the most value out of a class (online vs. in-person) and find the right fit for you.

Demand Generation 100

Demand Generation Marketing Automation Services Class Paid Search Agency 100

ANNUITAS

MAY 28, 2020

A person interacting with a webinar is 7% more likely to become a Closed Won Opportunity and 11% more likely to become an Opportunity than a live event interaction. For example, an Analyst from the Healthcare industry is more likely to attend a webinar than an Analyst in Banking and Financial Services. this is not cold calling ).

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

ANNUITAS

MARCH 4, 2020

The same VentureBeat piece from above notes that the profile of a growth marketer often is “a talented person focused religiously on growth, with the right analytical skills to tightly track that growth, [who] can scale a company very quickly.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

AUGUST 9, 2016

There should never just be one person checking for mistakes. Provide your team with an example of exactly how your emails or landing pages should look. This will provide a common understanding across the team so that errors found are not those of personal opinion or style, but are errors noted in the documentation.

Privacy Policies 100

Privacy Policies Marketing Automation Services Landing Pages Privacy 100

ANNUITAS

JULY 2, 2020

Conducting first-person buyer insight research and validating it with third-party research is a necessary step to complete before moving forward. But because this industry traditionally relies on relationships, it’s likely you’re not sure where to start. Here are three steps to get you on the right path. Understand Your Buyers.

Demand 130

Demand Buy Work Management Process 130

ANNUITAS

MAY 12, 2015

Both sales and marketing personnel tend to have strong, success-driven personalities, and the panelists noted that sometimes you just need to drop the pretense and get the job done – together. For example: “I have a great idea to support their pipeline” or “we can provide some great ideas for their deck.” Choose your pronouns wisely”.

Lead Qualification 100

Lead Qualification Paid Search Agency Barriers B2B Sales 100

ANNUITAS

MARCH 12, 2015

Consider for a moment that the success enjoyed by their former employer may have nothing to do with the candidate themselves, but unusually successful market conditions combined with a merger, or other additional factors that makes this person just lucky for being “in the right place at the right time.” Are you hiring hungry people?

Demand Generation 100

Demand Generation Enterprise Management Correlation Demand 100

ANNUITAS

JUNE 2, 2016

I have yet to meet a person for whom the very thought of manual data cleaning or ETL (extract, transform, load) doesn’t elicit a tortured groan. For example, what if a space had been entered after the end of many of the strings in a database? Make note of the groups, how frequently they occur, and what they need to be replaced with.

Work Management 100

Work Management Marketing Management Marketing Automation Services Wikipedia 100

ANNUITAS

APRIL 24, 2014

If you try to work with a publication to sponsor and email to their list, for example, they will be able to help you focus your mailing on director-level (or higher) IT contacts. Covering applications of an account-based approach to target account lists, content personalization, and more.

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

ANNUITAS

MAY 17, 2016

So for example, if you purchase a list of 10,000, just send an email to 1,000 of the list over 30 days and see how it performs. The foundation consists of designating one person or a group of people to be the primary data owner(s) and documenting your data flow (various systems and databases visually represented and how they’re related).

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

ANNUITAS

AUGUST 11, 2015

Like, for example, that he worked for exactly one month as a journalist. He is also the author of B2B Marketing Insider , a contributor to Forbes and a frequent speaker at industry event covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

OCTOBER 17, 2014

For great multilingual style guide examples, check out Microsoft’s approach. But how you build workflows remain the same: identify needs for each piece of content you’re producing, assign each task to a specific person, and establish a centralized communication method so your team can stay on track.

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

ANNUITAS

SEPTEMBER 29, 2016

For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Like most complicated questions, the answer is going to be different for every company.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

APRIL 11, 2011

the sales person). Buyers wants to buy from the person who is an expert and can provide more than just an invoice. One example of a sales person who engages early is Jill Rowley , Strategic Account Rep for marketing automation vendor Eloqua. If you’re a sales person, don’t despair. Go for it.

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100