Convince & Convert

OCTOBER 15, 2013

Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Brands Want Virality.

Viral Marketing 149

Viral Marketing Facebook User-Generated Content Multi-Channel 149

Optinmonster

FEBRUARY 11, 2024

For example, if you use MailChimp, you can message your first 2000 users for free. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Then, visit our gallery for some neat exit intent popup examples you can copy.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Convince & Convert

AUGUST 3, 2017

You need to optimize your Facebook page to translate those efforts into actual clicks and conversions. Here are eight steps to walk you through the Facebook page optimization process. Your other social media accounts (Instagram, Twitter, Snapchat, Youtube, Pinterest, etc.). Some examples of Facebook CTAs include: Book now.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Contently

MAY 2, 2018

A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. Viral lift is the cherry on top of a good content strategy, not the cake.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Twitter followers) sees an average of only a hundred likes per Twitter post. A B2C example of this in action is fast food Twitter feuds. Even the New York Times (with 49.9M

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Optinmonster

SEPTEMBER 2, 2020

11 great examples of calls to action. Here’s an excellent example from our Customer Success Manager, Angie: Notice the color of the call to action is a huge contrast to the white background. Take this example from an OptinMonster post on Facebook: The call to action is Read this and then get to it! Download a resource.

Examples 122

Examples Click Rate Social Media Copywriting 122

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 100

Twitter Traffic Ad Building Tips 100

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging. What is hashtagging?

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Optinmonster

DECEMBER 21, 2023

We’ll also share some real-life pre-launch marketing examples for you to take inspiration from. Apple’s product launches are another example of a brilliant pre-launch strategy. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. The hype he created has led 1.5

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Marketing Insider Group

MARCH 29, 2023

Empathy Always Wins Image Source: TedCommunity on Twitter When Ted Lasso arrived from the States to take over English football team AFC Richmond, he was met with a whole lot of skepticism from the press, players, and even the people who hired him (if you’re a Lasso fan, you know they were secretly hoping he’d fail).

Storytelling 222

Storytelling Brand Identity Branding Paid Search Agency 222

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. For example, the link in bio feature can direct your audience to more content on your website. For example, if your goal is to increase sales, choose a platform with shopping features.

Social Media 98

Social Media Features Media Curation 98

Marketing Insider Group

MARCH 16, 2023

Let’s look at a few Gryffindor-esque content examples. AirBnB Gryffindor brands don’t have to be about athletic prowess, and AirBnB is a perfect example of how daring can be embodied just by taking an innovative content leap. Nothing says this more than their official “Find Your Greatness” campaign. Have a question?

Marketing Agencies 2 226

Marketing Agencies 2 Lead Ranking Content Work Management 226

Hubspot

MARCH 26, 2019

Ultimately, if you're ready to begin using YouTube to attract and convert an audience, it's critical you optimize your video descriptions for SEO. Brian Dean's YouTube channel is a great example of this -- his YouTube descriptions often mirror the way he speaks. TWITTER: [link]. Where else you can find me: INSTAGRAM: [link].

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. We've analyzed over five billion data points to pinpoint what goes into making TikTok viral moments. We'll distill three key ingredients that go into achieving viral results on TikTok. The first user liked videos 1 through 4.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Here’s an example of an email he sent. For example, one post they wrote was originally entitled, “Why Steve Jobs Took Long Walks and Why You Should Too”. However, Emil didn’t stop there.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), ad campaigns and creator marketing activations.

B2B Marketing 115

B2B Marketing B2B Enterprise Management Paid Search Agency 115

Convince & Convert

AUGUST 3, 2017

You need to optimize your Facebook page to translate those efforts into actual clicks and conversions. Here are eight steps to walk you through the Facebook page optimization process. Your other social media accounts (Instagram, Twitter, Snapchat, Youtube, Pinterest, etc.). Some examples of Facebook CTAs include: Book now.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. 79% of marketers post video on Facebook.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Scoop.it

JANUARY 7, 2021

This company is a great example of how a smart and efficient approach to building an online brand looks like. Optimize Your Presence on All Channels. Their partnerships range from micro-influencers with a bit over 1,000 subscribers to huge online stars like YouTubers Jenna Marbles and Julien Solomita: Image credit: Twitter.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Optinmonster

MAY 27, 2020

Let’s use the fitness industry as an example of how affiliate marketing works: A brand selling at-home fitness equipment starts an affiliate program to promote their products. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Live streams.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Sprout Social

MARCH 9, 2023

We also included examples from brands to inspire your strategy. In this section, we’ll look at the different corporate communication functions based on their goal and include creative examples from real brands. Here's a version that's Twitter-friendly. Make sure that your communications plan is continually optimized.

Public Relations 110

Public Relations PR Thought Leadership Advertising Agencies 110

Conductor

OCTOBER 11, 2022

Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO). Twitter: Seeing related tweets can help you find information on Twitter or access more details surrounding a specific person or company that tweets often. What is the purpose?

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Analytics tools for social media.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Sprout Social

OCTOBER 25, 2022

For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. For example, check out how Hinge has their Twitter profile set up. A clean, well-optimized profile and photo are enough to establish your brand with new audiences. emilyzugay.

Brand Identity 128

Brand Identity Branding Marketing & Strategy Eye-Tracking 128

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. Yes, you heard that right!

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Sprout Social

JUNE 7, 2021

When you’re managing a constant stream of incoming DMs, or your brand suddenly goes viral and a wave of @mentions floods in, having the right inbox infrastructure in place can make all the difference. . For example, you may find that Instagram DMs tend to include escalated customer frustrations more than post comments.

Work Management 127

Work Management Bandwidth Autoresponders Viral Marketing 127

Adobe Experience Cloud Blog

OCTOBER 30, 2018

By utilizing funnel optimization to convert organic traffic into purchases. For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts. Within social media, there are a lot of various ways to optimize your targeting organically. Optimize SEO Titles.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Circle Studio

MAY 26, 2022

TikTok is an excellent example of this. Many videos go viral simply for jumping on the bandwagon of the latest challenge or music trending on TikTok. This means there’s an opportunity to optimize by providing relatable content. One example of this is Strohmaier Construction. What Should My Company Post About?

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

Webbiquity

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%).

Social Media 100

Social Media Social Marketing Media Business 100

Content Standard

SEPTEMBER 5, 2019

.” These LinkedIn algorithm updates are mainly in response to the platform’s 2018 research findings , which showed that its “power users”—those with massive followings, connections, and engagement—accrued the most gains from viral actions, such as likes, comments, and shares. ” Image attribution: Pexels.

Linkedin 95

Linkedin Viral Marketing Work Management Custom Publishing 95

Contently

JANUARY 22, 2021

While its sustainability storytelling has often gone viral on Reddit , GE Reports shifted focus in the spring to cover how GE Healthcare—and the rest of the world-was fighting back against COVID-19. GE Reports’ coverage not only made me feel better—it helped me see GE Healthcare in a new, extremely positive light.

Storytelling 218

Storytelling Trends Ethics Content 218

Sprout Social

JANUARY 9, 2017

Jump to Twitter. Early mornings and late nights are the least optimal posting times. Best Time to Post on Twitter. Twitter is still one of the fastest ways businesses communicate with customers via social media. Early mornings and late nights are the least optimal posting times. Jump to Instagram. Jump to Google+.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

EveryoneSocial

MARCH 23, 2023

As always, mentioning users on Twitter and Facebook is also available when sharing out from EveryoneSocial.) As for the supplemental options, these will help you narrow your search if you know for example that the Post you’re looking for is “Branded.” Related: Get more reach and visibility on LinkedIn by optimizing your profile.

Tagging 52

Tagging Linkedin Press Profiling 52

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Martech Advisor

MARCH 22, 2020

Examples of outbound include lead qualification calling (you have their name and number at the least), email marketing (mass or one-to-one), appointment booking for sales teams (branches into sales-enablement, but still very much part of outbound marketing), mobile push notifications, SMS marketing etc. Web content with virality factor.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Biznology

DECEMBER 13, 2018

Social platforms like Twitter and Instagram embrace video content and it garners much more engagement and reach than other content types. This is a great example of how technology is transforming traditional small businesses. One fool-proof tip for this holiday season is to use more video to increase your reach.

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106