Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. For example, if you’re targeting a more professional audience, LinkedIn may be the best choice.

Social Media 105

Social Media Video Marketing Marketing & Strategy Media 105

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing & Strategy 128

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Ad campaigns.

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

Adobe Experience Cloud Blog

JULY 22, 2021

The same is true in marketing. Ads and Attribution. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. In short, your CRM.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities.

Ideal Customer Profiles 112

Ideal Customer Profiles Paid Search Agency Advertising Agencies Top of Funnel 112

EveryoneSocial

NOVEMBER 16, 2022

Yet we still see LinkedIn content strategy executed or even neglected today. Below, I’ll get into the strategy behind each of these, complete with tips and examples to ensure you have a strong LinkedIn content strategy going forward. This is how social platforms get ad revenue. Let’s dive in! Activate Employees.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Social Media 104

Social Media Enterprise Management Work Management Marketing Management 104

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. This article will highlight each digital marketing component providing the unique benefits while also including the drawbacks of having tunnel vision in each. What is SEO?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? B2B advertising spending is expected to reach $31.72 Additionally, overall U.S. billion during 2023, with 37.4

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 121

Ethics Social Media Trends Copyright 121

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Let’s look at an update.

Paid Content 62

Paid Content PPC Traffic SEO 62

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. Whatever you’ve heard, you’re reading this because you’re looking for information. What Is Google Tag Manager (GTM)?

Marketing Analytics Tools 91

Marketing Analytics Tools Tagging Work Management Marketing Management 91

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Parse.ly

JUNE 11, 2020

If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make sure you’re hitting all the right angles. Well, you need to have a working knowledge of owned, earned, and paid media — three different types of media that can boost your content marketing efforts in unique ways.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 100

Social Media Features Media Curation 100

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

SmartBug Media

DECEMBER 13, 2021

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. Below we outline: What UTM tags are and how they work.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Anyword

DECEMBER 19, 2019

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy. With extensive guidelines that are updated and revised regularly, it can be difficult for busy content creators to stay up-to-date and compliant without running into a few obstacles once in a while. Adult Content.

Distribution 56

Distribution Facebook Content Landing Pages 56

Anyword

DECEMBER 19, 2019

At Keywee, we’ve seen firsthand how tricky it can be for marketers to navigate Facebook content policy. With extensive guidelines that are updated and revised regularly, it can be difficult for busy content creators to stay up-to-date and compliant without running into a few obstacles once in a while. Adult Content.

Distribution 55

Distribution Facebook Content Landing Pages 55

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Attribution. Any-Touch Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Huptech Web

SEPTEMBER 22, 2023

Table Of Contents Introduction Why are UTM Parameters Important for Conversion Tracking? You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Breaking Down the UTM Parameters!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Adobe Experience Cloud Blog

JULY 22, 2021

The same is true in marketing. Ads and Attribution. If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. In short, your CRM.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Sprout Social

JANUARY 13, 2021

Maybe you have a general idea, like they saw an ad and clicked on it, or that someone told them about it. But what if they saw an ad multiple times across different platforms? Or it was a combination of newsletter information, social media posts, and word of mouth? Why marketing attribution models are important.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 97

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Unbounce

JUNE 15, 2023

From virtual assistants to self-driving cars, AI-powered technology is transforming us into a more efficient species by automating mundane tasks, providing personalized recommendations, and helping us make informed decisions. Why bother sifting through endless search engine results when you can have AI explain what you wanna know directly?

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

ClearVoice

JUNE 27, 2022

This is why strategies like search engine optimization (SEO) and search engine marketing (SEM) play such an important role in digital marketing. Moreover, both strategies rely heavily on good content, which is why the three should work seamlessly together to create a bigger impact.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

Bannerflow

OCTOBER 12, 2018

Google is 20 years old this Autumn and it dominates digital advertising. In fact, its advertising business accounts for most of parent company Alphabet’s revenue, which was a cool $26.6 For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance.

Paid Search Agency 75

Paid Search Agency Display Doubleclick Advertising Agencies 75

Sprout Social

OCTOBER 28, 2021

The role of social media has evolved dramatically since the days of MySpace. Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. Today’s top social commerce sites.

Examples 116

Examples High Quality Lead eCommerce Facebook 116

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Cost Per Click tells you how much it costs to get one person to click on your paid ad. Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.

Social Media 95

Social Media Media Paid Search Agency Marketing Budget Creation 95