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3 Examples of Helpful A/B Tests and Why They Work

FunnelEnvy

Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works. To help you better handle your A/B testing, we provide three examples of some of the most crucial A/B tests you can perform in many different contexts.

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

Let’s dive into some of the best psychological hacks to get people to open your message, as well as 72 examples to get you inspired. The vocabulary you use here matters, remember you only have a handful of characters to work with. Here are some real-life examples: 18X ROI From Just.01% and urgency (offer ends at midnight).

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What Is Gamification in Marketing? Benefits & Examples

Optinmonster

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? Does gamification work, though? How effective is gamification strategy at helping brands meet their goals? Gamification helped Volkswagen China’s crowdsourcing project go viral. Here are some notable examples: 1.

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9 Killer Social Media Call-To-Action Examples

SocialPilot

A killer social media CTA can help you achieve all of these goals and maximize return. Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion.

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. If you’re considering using Instagram marketing for business promotion, check out these eight inspiring examples of B2B companies killing it on the platform in various creative ways.

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10 Kanban Board Examples for Marketing Teams

Marketing Insider Group

To help you tailor the perfect Kanban board for your specific type of marketing work, we gathered ten board examples that have proven themselves effective among the teams we’ve coached. The Kanban board is a visual tool representing your process and the work items that pass through your workflow. In Progress. In Progress.

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Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

There is an incredible opportunity for companies to take data from connected devices and use it to improve your sales pipeline, make your reps more effective, and even (with the help of AI) handle entire portions of the sales process for you! Dive into details on how this works in practice.