Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs. With over 3.5

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Hubspot Cost Google Process 74

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Only then will you get the real measure of your social strategy.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Hubspot

FEBRUARY 4, 2021

While keyword research, overlap tests, and link-building, are a must for creating an online presence, there's much more you can do to increase the amount of traffic coming to your webpages. That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time. How to Improve SEO Like HubSpot.

Hubspot 101

Hubspot SEO Content Lead Scoring 101

Hubspot

MAY 28, 2018

A lot of marketers want to know: how does HubSpot optimize for search? How to Rank #1 on Google. Gone are the days when the searcher typed in simple keywords. Searches today are complex, putting the heavy lifting back on Google and other search engines to connect the dots. Let’s use the example of Patch Adams once more.

Lead Scoring 77

Lead Scoring Lead Ranking Hubspot Google 77

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

Enterprise Management 103

Enterprise Management Hubspot Features Ideal Customer Profiles 103

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

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Hubspot SEO Domain Content 101

Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

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SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. This means that if you rank first on Google, below the Featured Snippet, and your keyword was searched 10,000 times, you can expect 1700 visits.

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Hubspot SEO Lead Scoring Lead Ranking 52

Hubspot

APRIL 9, 2020

In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO. Historically, the name of the SEO game was finding the intersection where high volume and low competition keywords meet.

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Hubspot SEO Acquisitions Trends 89

Hubspot

JUNE 26, 2020

Suddenly full of energy, and wanting to remedy the situation as quickly as possible, I frantically ran to my desk, opened my laptop, and typed "ground coffee beans" into Google. Negative keywords. To make sure your ad gets seen by the right people, you'll want to add "university," and "business class," as negative keywords.

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Keywords Paid Search Agency Advertising Agencies Social Media 96

Hubspot

JUNE 17, 2020

As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. Below, let's discuss the two different methodologies behind a Google shopping campaign structure.

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Paid Search Agency Google Ads Marketing & Strategy 101

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”.

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Hubspot Marketing & Strategy Marketing Strategy SERP 101

Marketing Insider Group

JULY 10, 2023

Image Source What Are Examples of Decision Intelligence Tools? A common example of decision intelligence tools is loan approval. Another example is inventory management software. The best CRM products include HubSpot, Salesforce, and Zoho. These tools can tell you which keywords and subjects to focus on and when.

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Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Marketing Insider Group

JUNE 19, 2023

For example, Krispy Kreme donuts stock took a tumble due to an indirect competitor. For example, Semrush has an Organic Research feature that lists competitors. You can also use advanced Google search operators to find competition. Find out which keywords a site is targeting and which ones it actually ranks for.

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Analysis Top of Funnel Advertising Agencies Content 287

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Contently

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP. Google continuously updates its algorithms to rank blog posts and web pages.

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Lead Ranking Marketing AI Process SEO 154

seo.co

OCTOBER 27, 2020

Google Sandbox — Table of Contents. + The History of Google Sandbox. + The Theory of the Google Sandbox Penalty (aka Sandboxing; the Sandbox Effect). + Avoiding the Google Sandbox. + The History of Google Sandbox. Source: Hubspot. Google Sandbox is an idea that dates back to 2004. Or are you?

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Martech

DECEMBER 28, 2023

In this scenario, the legacy system only outputs data in the.csv format through a conversion spreadsheet (in Google Sheets) because it was previously determined that building a full database interface would tax the available resources. Here is the starting prompt: My initial, generic prompt helped the system focus on “HubSpot” as a keyword.

Work Management 110

Work Management Marketing Automation Services Marketing Management Marketing AI 110

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. In 2018, Google set out to change that.

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Hubspot SEO Design SERP 99

Marketing Insider Group

JULY 13, 2020

And I also included a handful of blog example I love. By looking at examples of successful blogs, you can see the potential of blogging for your business. Backlinko has found that the number of domains linking back to a page is one of the most important ranking factors that Google uses when determining page rank.

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Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. For example, take a look at the blog published by marketing and CRM software company, HubSpot. Building Trust.

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Ad Building Content Marketing Brand Identity Branding 345

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. Suffice to say: How to Guides matter. Let's dive in.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

nDash

MARCH 24, 2022

Google Alerts isn’t a new concept – the company launched this service in 2003 to help searchers monitor the web for new content. Are you looking for “out of the box” ways to take advantage of relevant keywords? What Are Google Alerts? Setting up alerts is straightforward: Visit Google Alerts.

Google 52

Google Work Management Marketing Management Content Marketing 52

Hubspot

APRIL 18, 2019

For a long time, digital marketers organized their entire content calendar around specific keywords. They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. What are keywords in SEO?

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Don’t Be Afraid to Rethink Your Content As content marketers who live in an SEO-driven world, we’re governed by what Google wants. Google recently moved all websites to mobile-first indexing.

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Top of Funnel Budget Programs Content Marketing Marketing Management 155

Outgrow

MARCH 18, 2024

Here are some specific examples: A retailer uses analytics tools to understand customer buying patterns and personalize their shopping experience. Google Analytics Google Analytics is a free web analytics service. It lets you track your keyword rankings, backlinks, and advertising campaigns.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Here are some specific examples: A retailer uses analytics tools to understand customer buying patterns and personalize their shopping experience. Google Analytics Google Analytics is a free web analytics service. It lets you track your keyword rankings, backlinks, and advertising campaigns.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

FMG Suite

APRIL 25, 2024

For example, write “This week’s trending topics” or “Should I do X or Y?” If time is still an issue, then consider focusing your social media efforts on one channel—for example, LinkedIn. It’s also the most powerful social channel for lead generation, according to HubSpot—surpassing both Facebook and Twitter combined: 4.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Moz

AUGUST 27, 2019

With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. This post was written for those that may be new to blogging, as well as those who have been blogging for some time but are just now starting to explore keyword research. What are keywords?

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Keywords Blogger RSS Opt-out 71

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on an image result that leads to the HubSpot Blog. As you wish: Source: Google Search Console. Cliché: A picture is worth a thousand words.

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Hubspot Traffic SERP Template 74

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. Übersuggest.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

accelerate agency

SEPTEMBER 28, 2020

Google crawls hundreds of billions of pages to get to those it considers most useful to searchers. And while they haven’t ever said so publicly, it’s believed Google uses around 200 signals when they’re assigning ranks. Provide Google with content that’s valuable and unique and it will reward you with higher rankings.

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Google SERP Keywords Domain 52

Anyword

MARCH 23, 2022

The first step: Google Trends. Google Trends: Trend Tracking + Demographics. So, taking our topic of NFTs, we used Google Trends to dive a little deeper into the subject. Why should Google Trends be our first step? Google Trends also helps us gauge general interest in a topic over time. Next step: Hubspot.

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Copywriting Cost Per Click Tools Keywords 90

Hubspot

OCTOBER 2, 2018

What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Sign into your Google account.

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Marketing Analytics Tools Google CTR Domain 97

Hubspot

NOVEMBER 9, 2016

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. One of the ways in which content producers will evaluate the performance of content is by looking at keyword rankings within the search engines. Now what?". of all featured snippets.

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Keywords Lead Ranking Top of Funnel Effectiveness 78