Martech

NOVEMBER 11, 2022

B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. blog posts, articles, videos, etc.),

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Martech Advisor

DECEMBER 17, 2019

With over 20 billion connected devices in circulation by 2020 (as predicted by Gartner in a 2017 report) marketers will be looking to prioritize great customer experiences largely in the digital sphere. For example, in 2007, when Apple launched the first iPhone, it completely changed what consumers expect from a phone.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

FunnelEnvy

SEPTEMBER 4, 2023

This chart from Gartner will help you clarify and create content for your demand gen phase. For example: “Fast, efficient deliveries” is not unique to one company. The authors include many examples of how some companies have created new markets with few or no competitors. That is a tagline.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

nDash

DECEMBER 23, 2021

Examples of tracks include compliance, lead buyer, lead generation, and more. Examples of workshops include an introduction to artificial intelligence for marketing and data literacy and visualization. Host: Gartner. Host: Lead Generation World. Where: Las Vegas and Online. Host: Rising Media. B2B Marketing Exchange.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Hubspot

APRIL 1, 2020

For example, if a hiring manager noticed my low vision, I'd say, "I'm just visually impaired" or "I'm super nearsighted." In his speech, Shah told the story of YouTube's early days. Upon further research, YouTube's team realized that 10% of the population was left-handed. Boston Consulting Group ). Glassdoor ). Glassdoor ).

Stats 90

Stats Gartner Thought Leadership Click Rate 90

Brandpoint

JUNE 18, 2020

In an example of that principle in action, Oregon-based Umpqua Bank has made services more personable by allowing call-in customers to talk to bankers of their choice instead of being automatically connected to call centers. Examples include calculators that help predict retirement savings, loan interest or mortgage payments.

Work Management 118

Work Management Marketing Management Service Planning 118

KoMarketing Associates

MAY 16, 2013

We chose the pages that were not only engaging, but that offered an excellent example of how a Facebook page can work for B2B companies. The company even does some cross-promotion with other social outlets, including its YouTube channel. Facebook Page : https://www.facebook.com/Gartner. Think we missed one? Likes : 16,967.

Facebook 120

Facebook B2B Gartner Best Practices 120

Vidyard

JULY 4, 2019

We’ve broken the benefits down into three types—customer satisfaction, operating expense savings, and increased revenue— and provided examples of how leading organizations are achieving gains in those areas. Who wants to spend time reading product pamphlets or a list of features when a video is available?

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Valasys

FEBRUARY 20, 2023

are all examples of behavioral segmentation. Top 3 strategies of Targeted Lead Generation Utilize automation and AI According to Gartner’s research, artificial intelligence (AI) will soon rule the market. The average daily viewing time on YouTube is 16 minutes and 44 seconds, with 122 million active users.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

Vidyard

JULY 9, 2019

We’ve broken the benefits down into three types—customer satisfaction, operating expense savings, and increased revenue— and provided examples of how leading organizations are achieving gains in those areas. YouTube is one of the main places, if not the first, people look for “how to” information on a new product.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Kaon

AUGUST 2, 2017

The phenomenon is so typical, that Gartner developed a methodology to represent where each new promising technology is in the “hype cycle.” A good example is the Pokémon Go app from Niantic Inc. Here is an example.). on YouTube or Facebook), or in a specially designed room with large screens all around.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

Marketing Graham

SEPTEMBER 1, 2021

I’ve seen some bad examples of a disconnect. #3 YouTube – Different people consume information in different ways. YouTube is very cost-effective, you can easily get 1,000 views of your video for £50, and you can embed the video on your website. #6 Ensure that what you say in other channels (e.g. 3 Data extraction.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52

Martech Advisor

DECEMBER 19, 2019

Example of Google's Featured Snippet With a Concise Answer to the Search Query. Gartner predicts that 30% of the searches will be screenless by 2020, while comScore ’s prediction says it could reach up to 50%. For many how-to queries, Google displays YouTube videos as featured snippets before the rest of the organic results.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Valasys

APRIL 3, 2023

Data on second-party intent: Content syndication providers, for example, have extensive libraries of content assets that make it possible for them to gather and examine data regarding account consumption patterns. One-fourth of people regularly watch YouTube news. Facebook is where one-third of adults get their news.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Navigate the Channel

DECEMBER 14, 2017

The FTC, for example, takes serious measures to protect consumers from businesses who aren’t transparent in their marketing tactics: think back to the Machinima case in 2015, where the FTC cracked down on the gaming network for not disclosing paid endorsements for YouTube content producers. According to Gartner, with 8.4

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Martech Advisor

SEPTEMBER 11, 2019

The BELVG blog has curated an interesting list of differences between the two generations’ online shopping habits and social media usage: Millennials prefer platforms such as Facebook, YouTube. Gen Z is active on Snapchat, YouTube, or Instagram. How a Social Media Strategy and Online Shopping Experience Can Help You Win.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Brightedge

JULY 22, 2022

Someone tracking the big stories of the day may turn to Twitter, while someone looking for instruction may rely on YouTube. This is significant for any platform – like most social media platforms, for example – that rely on Apple-originated traffic. Less than 5% of iPhone users have agreed to app tracking after being given the option.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Valasys

JANUARY 17, 2020

Marketing to businesses, for example, is very different for marketing specifically to the key decision-makers of critically important accounts (Account-Based Marketing). According to a report by Gartner, B2B marketers generate a meager of 19.4% B2B marketing has evolved. of their digital commerce revenue from mobile.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Ledger Bennett

DECEMBER 30, 2020

According to Gartner (October 2020) , 70-80% of B2B decision makers prefer remote human interactions or digital self-service. See this example from McDonalds to demonstrate the shift from high production to basic authenticity. Since the onset of the pandemic, there’s been a rapid and significant shift to online. What do they want?

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

The Effective Marketer

MAY 27, 2015

I’ve seen numerous examples of battle cards and provide some templates for you at the end of the post. Example <competitor name> filetype:pdf (as in ‘acmesoft filetype:pdf’) will show only PDF files with the competitor name. For example, “acmesoft sales presentation” or “acmesoft price list”.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Directive Agency

FEBRUARY 22, 2019

Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . Let’s use an example of a B2B SaaS solution: CRM Software. Before we jump into examples, let’s review a few simple steps where you can implement the Google Ads audience that you created earlier from your database. Then you’re done! Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Valasys

APRIL 15, 2020

Moreover, research from Gartner shows that executing an effective lead nurturing campaign strategy can save nearly 80% of your direct mail budget and bring 10% or more increase in revenue over a period of 6 to 9 months. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

readwrite

APRIL 9, 2013

An example of Voice Ads can be seen on YouTube. billion by 2016, according to Gartner. Advertisers using Nuance’s software development kit could build two-way communications requiring only “Yes” and “No” answers – or ones with more complicated responses. billion this year, reaching $24.5

Paid Search Agency 40

Paid Search Agency Ads Mobile Advertising Gartner 40

Heinz Marketing

MARCH 7, 2022

If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. I’m your host, Matt Heinz. Thank you very much for joining us. If you are watching this in real time, you have the advantage of now being part of the show.

Urgency Marketing 105

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 105

Outbrain

APRIL 20, 2020

Going back to the cosmetics company example, you may run a survey on people’s preference for organic vs. non-organic cosmetics. At the Gartner Digital Marketing Conference in 2017, research leaders presented how voice search is seeing an ever-increasing share of search volume. Optimizing for Voice Search Technology.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Moz

JANUARY 22, 2019

For example, “Document capture e-book A” or “free trial subscription B.” They like seeing the behind-the-scenes on a business’ Instagram, they field their complaints through a business’ Facebook and Twitter, and they look for tutorials and how-tos on Pinterest and YouTube. Social proof builds trust and helps increase conversions.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

chiefmartech

SEPTEMBER 25, 2023

It’s from a new Gartner report, 4 Actions to Improve Martech ROI , and it reveals a pretty dramatic shift in ownership of martech responsibilities from marketing to IT. I’ve shown a number of examples in the above graphic. Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?”

Aggregators 98

Aggregators Enterprise Management Work Management Marketing Management 98

Marketing Insider Group

APRIL 20, 2021

Later, they seek that brand’s videos on YouTube, search their blog when they need a trustworthy take, and buy from them when the time is right. This Think with Google example shows how headphone brands had over 375 touchpoint opportunities to engage this customer before he bought something: Think with Google.

Blast Campaigns 340

Blast Campaigns Content Marketing Planning B2B Thought Leadership 340

Single Grain

MARCH 9, 2021

For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees). When using these tools (we'll use SEMrush in this example), simply enter your seed keyword and analyze the results.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. For example, this email from Sprout that announced Instagram scheduling gave recipients a new reason to check out their content calendar and spend some time in Sprout’s platform.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 100

Zoominfo

JULY 14, 2023

For example, B2B customers are likely more active on Linkedin compared to other social media channels, like Snapchat. For example, you can create different email drip campaigns to send to prospects and existing customers in order to keep your brand top of mind and continually deliver value right to your customer’s inbox.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Hubspot

NOVEMBER 16, 2012

Today's marketing department, for example, looks very different than it did even just a few short years ago. Not to mention that Social Media Examiner reported earlier this year that 76% of marketers planned to increase their use of YouTube and video marketing , making it the top area marketers would invest in for 2012.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

ClearVoice

NOVEMBER 11, 2022

694,000 hours of content are streamed on YouTube every minute. For example, emails related to government (29 percent), hobbies (28 percent), and religion (27 percent) all have open rates higher than the average. Recipients read as many as 98 percent of SMS messages. ( Gartner ). YouTube content. Statista ). Mailchimp ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Martech Advisor

MARCH 11, 2020

Last year Gartner reported that the need for CDP capabilities was so acute that spending on CDP technology became the least likely to be postponed during an economic downturn. For example, according to the CDP Institute’s definition, not all CDPs handle identity resolution. This raises the question of data quality.

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

DealSignal

MARCH 7, 2023

For example, Crunchbase provides funding and investment information about private and public companies, while G2 and Glassdoor offer reviews from customers and employees. While Twitter and YouTube have their merits, LinkedIn is an incredibly popular platform where users provide detailed information about themselves to create their profiles.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52

Heinz Marketing

SEPTEMBER 13, 2021

If you are joining live on LinkedIn, let’s see we got LinkedIn, YouTube, Facebook. Very excited to have with us Tiffani Bova, who many of you have likely heard of and read from and seen at conferences, long time analyst, spent over 10 years at Gartner, and is currently the… I want to make sure I get this right.

B2B Sales 114

B2B Sales Cross-Selling Work Management Enterprise Management 114