Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. The downside is that you’ll need to provide your own focus group members, since the tool doesn’t aggregate these for you. . #4: 4: Social Mention.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! On LinkedIn alone, 35.5

Tools 90

Tools Work Management Marketing Management Business 90

Content Standard

AUGUST 2, 2016

While Reddit may seem like an untamed version of the social network landscape, brands that do successfully navigate the platform can earn big wins. Unlike Facebook, Twitter, and Instagram, which have experienced slow to stagnant user growth, Reddit continues to make big gains. fewer users posting personal content.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Communities 40

Content Standard

MARCH 23, 2015

Last fall, I met with a political campaign manager who told me about a recent focus group he held to figure out which of his candidates’ TV ads people liked best—and the answer was none of them. Attendees hadn’t seen any of the commercials because they either don’t watch TV or they fast forward through ads.

Social Media 40

Social Media Media Television marketing Word of Mouth 40

Hubspot

JANUARY 18, 2012

We looked back on all the creative ways we've used social media over the years to problem solve and help us meet our marketing and business goals, and some of them have proved to be really helpful. Here are some of the ways you can leverage social networks beyond your typical posts and updates. Host a Focus Group.

Social Media 28

Social Media Media Marketing Management Social Networks 28

Paul Gillin

JANUARY 4, 2012

In fact, one of her favorite measurement tools – the Grunig Relationship Survey - was invented in the days before blogs and Twitter, but is every bit as useful today as it was a decade ago. This time Paine has a major publisher at her back and the benefit of many new tools to tackle, including Twitter and Facebook.

Social Media 50

Social Media Media Peer-to-peer PR 50

Hubspot

DECEMBER 28, 2011

68% of marketers said that an increased understanding of the benefits of social media is the factor that most influenced them to flip the switch. Here's how you can step up your social media game and leverage all social media has to offer your business in 2012. 15 Ways to Step Up Your Business' Social Media Game.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! Your Web site. At a minimum.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Buzz Marketing for Technology

JULY 7, 2008

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. I think the same is true for the bevy of social tools. Content still is king. Bev: hear hear!

Social Media 100

Social Media Communities Wiki Work Management 100

Hubspot

MARCH 24, 2015

Whether you decide to have a one-on-one chat or a larger focus group, sitting down and actually talking with people is one of the most important parts of your persona development process. For example, you could create a different spreadsheet for each persona, and put different aspects of each persona on different tabs within the doc.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Social media and leadership. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

OCTOBER 28, 2013

Networks determine the demographics and psychographics of segments that watch certain shows and channels, and products advertise accordingly. For example, you can assume that most of the commercials on the Women''s Entertainment (WE tv) channel are slanted towards female viewers. Focus Groups or Group Interviews.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Social Media 131

Social Media Media Ideal Customer Profiles Analytics 131

Hubspot

NOVEMBER 16, 2011

Promote Your Presence in Other Social Networks: Once your page is ready for prime time, use the other weapons in your social media arsenal to promote your new Google+ presence. Like Facebook, Google+ is a social network that lends itself well to visual content. Where's the value?

Google 28

Google Social Networks Stats User-Generated Content 28

Albacross

JULY 2, 2018

For the uninitiated, a brand advocate is a person or customer who influences their social network by talking favorably about a brand or product. Take Apple, for example, who blew our minds when they launched the iPod back in 2006. For example, provide them with self-service resources such as knowledge bases and FAQ sections. (If

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). Twitter followers. Total social bookmarks. Twitter mentions. Here is one of the winning ads: Twitter. Social Activity.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). Twitter followers. Total social bookmarks. Twitter mentions. Here is one of the winning ads: Twitter. Social Activity.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

WebMarketCentral

OCTOBER 29, 2008

Thanks to Mike Keliher at Provident Partners for Twittering this link.) Make Data-Driven Decisions Considering how much of that $400 million supposedly goes to polling, focus groups and the like, you'd think the candidates would know that sending blizzards of junk mail is an expensive waste of time.

Paid Search Agency 20

Paid Search Agency Advertising Agencies Viral Marketing PR 20

Hubspot

FEBRUARY 14, 2012

For example, when Verizon changed its rates and no longer offered an option to purchase unlimited data plans for smartphones, I was grandfathered in to the former unlimited data rate since I'd already been using it, whereas new customers are not. Or give customers a frequent buyer's card that rewards them with points when purchases are made.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

illumin

JANUARY 22, 2024

According to a 2022 study made by Brandwatch , Meta or Facebook is the second cheapest platform in terms of average cost per click compared to the other three major social networks when using their ad platforms. Another reason to invest in Meta advertising is how cost-effective it is to utilize their ad platform. Follow @illuminHQ

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Buffer

JANUARY 2, 2019

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. Hailley : Content, products, emails, ads – all can now be based on the consumer’s purchase history, clicked links, social media posts, and other behavior.

Social Media 111

Social Media Trends Marketing AI Media 111

Single Grain

JUNE 3, 2021

The interview process, including example interview questions. Share a Post on Your Social Media Accounts. LinkedIn, Facebook and Twitter are the top three social networks where you can share a post that contains your message that you are looking for candidates for the director of marketing profile.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Content Marketing Institute

JUNE 27, 2018

HANDPICKED RELATED CONTENT: How to Curate Content Like A Pro: 8 Lessons [Examples]. Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. Use @Triberr to exchange ideas & accolades in a professionally focused group.

Curation 110

Curation Tools Enterprise Management Content 110

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. ” 12 LinkedIn secrets to supercharge your social networking by Ragan’s PR Daily. LinkedIn can help by iMedia Connection.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Hubspot

SEPTEMBER 13, 2013

As a product marketer, you need to know that general path -- and specific examples of steps along the path like search keywords, blogs, and review sites. Sure, it makes sense to set up forms to collect interest in your launch ( here’s an example of one we created ), but most people don’t care about your product.

Sales Management 28

Sales Management Product Buyer Personas Top of Funnel 28

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147

Hubspot

MAY 15, 2013

In the Don Draper school of marketing, a company would design a campaign, develop messaging (sometimes with the help from a focus group or two), agree upon an ad buy, then sit and wait to see what, if any, impact a given campaign had on customer growth, revenue, or awareness indicators. Lesson Learned: Continuous is the new campaign.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Webbiquity

FEBRUARY 23, 2012

It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. 13 Cool Examples of Google+ Brand Pages by DreamGrow Social Media.

Google 100

Google Tactics Tips Best Practices 100

Content Marketing Institute

OCTOBER 23, 2018

Further, if their high usage of social networks like Instagram, YouTube, and Twitch are any indication, social status and community mean a lot to them; they are more likely to seek content opportunities endorsed by their idols and influential peers (or which enable some form of collaboration with them).

Generation 105

Generation Terms and Conditions Peer-to-peer Paid Search Agency 105

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Micro-tasks are a great example of this. Before crowdsourcing there were focus groups, which never really worked too well. Great post!

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Hubspot

OCTOBER 24, 2018

emoji is the most commonly used emoji on Twitter. We’re not sure, although these lists come from a study of 19,617,281 HubSpot-published posts across LinkedIn, Facebook, Twitter, Google Plus, and Instagram … so it seems they’re quite effective. Consider organizing a focus group, or run the advertisement past a sample audience.

Planning 53

Planning Work Management Mobile Advertising Marketing Management 53

Convince & Convert

JUNE 16, 2010

And masses of Facebook fans or Twitter followers aren’t enough either. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. Example: How many customers love iPhone applications?

Social Media 120

Social Media Paid Content Media Webinar Metrics 120