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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

So, what can this post offer that you couldn’t find with a simple Google search? B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Need proof?

Tactics 75
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Everything You Need to Know About Digital Engagement

Salesforce Marketing Cloud

So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections. Let’s break down exactly what digital engagement is, what makes it challenging, and how you can overcome those challenges with the help of AI and a strong strategy. We can show you how.

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High Growth Study 2022: AEC Firms Go Digital

Hinge Marketing

And while some AEC firms have thrived, introducing new tools and techniques to address an increasingly digital marketplace, others continue to struggle, searching for the perfect recipe for high growth. infrastructure legislation. The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture.

Studies 162
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Navigating the Landscape: An Overview of the Marketing Industry

ClearVoice

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. Also, the buying habits of shoppers have evolved manifold. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

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Beyond the Media Meltdown: Navigating a Brand-Driven Media Future

Content Standard

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. Adding fuel to the fire is the rise of AI-enabled ‘propaganda’ outlets , which have seeded even more distrust in the media landscape. Why does this matter? They deserve better.

Media 95
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200+ AI Prompts for Influencer Marketing To Supercharge ROI

SocialPilot

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. This is where leveraging AI by using on-point influencer marketing AI prompts can completely change the game. This is where AI prompts can be incredibly useful.

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Eight best ways to use AI in martech in 2020

ClickZ

There are several AI chatbot software and services you can add on your website or Facebook page, letting customers access instant information based on a pre-loaded set of options or questions or even with advanced keywords. Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy.