Digilant

MAY 11, 2023

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts event in New York City, where advertisers got an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more. Here’s what they had to say: 1.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. Offer a “How-to” tutorial like the kind you’d find on YouTube. Invite your audience to events or launch parties through IGTV.

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

NuSpark Consulting

JUNE 8, 2013

YouTube and website videos are one thing; but adding interactive apps to the videos is another, and Viewbix interactive overlays optimize videos for lead generation or engagement. I like it for event tracking. With the tool I can see who views videos, downloads PDFs, and engages with other events that exist on a website. .

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

SnapApp

NOVEMBER 19, 2015

Make sure your content spreads like wildfire with a strong social media plan. And the icing on the cake of your social media plan just might be interactive content. No matter how much planning you put into promotion, not everything you publish on Twitter will be a hit. TrackMaven. Conclusion.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

KoMarketing Associates

SEPTEMBER 18, 2012

BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. While the first step is developing a solid social media plan , there is more to it than just organization planning. The Role of Social Media.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Hinge Marketing

APRIL 20, 2016

Word of mouth marketing is being transformed: There was a day when networking at the country club, church or local chamber event could connect someone with prospects, and prospects could quickly investigate the reputation of a provider. Consider social media appropriately [Attraction and nurturing vehicles].

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Convince & Convert

SEPTEMBER 7, 2010

I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed. link] and you can “independently verify&# the 80,000+ views so far in the past 10 days since uploading it since this one is hosted on YouTube.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). Is today the day you start integrating social media with marketing and customer service? 6 things you need 2 incorporate into your social media plan. Despite the cold you were terrific! And thanks for the shout out on the blog.

Conference 116

Conference Organization Paid Search Agency PR 116

Industrial Marketing Today

OCTOBER 2, 2010

Draw up a detailed schedule for delivering each phase of the campaign, map out events and actions that will trigger appropriate follow-up emails based on email recipient and site visitor behavior. Prioritize your objectives if multiple needs have to be satisfied. WHEN : When on the sales cycle do you expect to engage with your prospects?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

APRIL 13, 2021

This could be social channels, such as YouTube or Instagram, or search engines like Google. Or, alternatively, are you hoping to increase attendees at an upcoming marketing event? Media Audience Profile. Media planning and buying can't happen without an audience profile. Dive deep into analytics.

Paid Content 90

Paid Content Ideal Customer Profiles Profiling Examples 90

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown?

Social Media 124

Social Media Work Management Marketing Management Media 124

Industrial Marketing Today

SEPTEMBER 13, 2010

I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

It is measured by using Event Tracking in Google Analytics. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. link] Make It Happen Event RT @juliehood: 14 Things I Think I Think About Social Media via @jaybaer [link] (Do these resonate with you? The reviews business will be transformed by geo-location. Just like websites.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

FEBRUARY 15, 2010

Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media. If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. link] ethan Hi Jay, Thank you for the review.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Industrial Marketing Today

JULY 23, 2010

Another advantage of using social media is increasing your “likeability quotient.” Don’t ignore social media’s ability to quickly announce new blog posts, articles, webinars and events. While social media marketing may be cheap, it is not free. This is a lot quicker and cheaper than organic SEO.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The YouTube channel is barely mentioned on Facebook.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Read the fine print. This is particularly important when managing branded client materials.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. Your LInkedin page.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Single Grain

JULY 6, 2023

It might include a mix of traditional advertising, social media marketing, email marketing, event marketing, and more. Budget : The financial resources allocated to implement the promotional plan. This should cover all costs associated with the promotion, such as advertising costs, production costs, and event costs.

Promotion 52

Promotion Planning Examples SWOT 52

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. There's a lot that's going to need to be legislated after the event and those two words would drive any corporate lawyers nuts.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

JULY 14, 2010

[link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. The challenges and chances of facebook, twitter, YouTube et.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

MAY 27, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Doug Braun The More Things Change, The More Things Change (Jay Baer updates us on Swix, Flowtown, BulbStorm): [link] [link] ckdarby All I could keep thinking was the person on the youtube video sounded like an ultra nerd, sorry =(.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Sprout Social

APRIL 20, 2020

This type of content could include anything from videos of student testimonials and student events such as homecoming to an article on “everything you need to know about choosing the ideal university for you.”. Video is the king of content, and it is no different with paid media campaigns.

Paid Content 120

Paid Content Social Media Brand Identity Branding 120

Scoop.it

MARCH 11, 2021

Your content hub isn’t a blog page, a YouTube channel, or a podcast. The ideal approach to content hubs combines your efforts for external audiences (think marketing and PR) with internal communications (such as employee engagement, company vision, internal company events). Let’s jump into examples for both. Press releases.

Curation 67

Curation Advertising Agencies Press Content 67

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Private brand communities vs. Facebook.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. It’s about humanization.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

APRIL 6, 2010

Seek Content Inspiration Creating successful social media content isn’t just status updates. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Take your top keywords (including your company name, product name, etc.) What shows up in these search results? How much photo and video content appears?

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. I try to add value, have conversations, RT good info, and occasionally promote an event or blog of my own. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Hinge Marketing

JULY 3, 2019

It also takes less time and effort to spend a few minutes each day posting or commenting on social media than traveling to and attending a networking event. Also, because social media is asynchronous, you do not need to be doing it at a specific time or place. Select the appropriate social media platform(s).

Social Media 98

Social Media Marketing Automation Services Social Marketing Service 98

Single Grain

JUNE 5, 2019

This plan should include a variety of different marketing activities, including advertising, public relations, direct sales, Internet marketing, sales promotions, and other marketing and publicity efforts. You can also decide how much money will be spent on your marketing activities.

Planning 68

Planning Marketing Plans Work Management Enterprise Management 68

Hubspot

JUNE 25, 2018

You can invite people to join events on your calendar and create repeating notifications for personal (and group) events or reminders. Stay Focusd is a good option for those of you who like to keep a bunch of tabs open while working to occasionally scroll through a social media newsfeed or watch a video on YouTube.

Product 101

Product Best Practices Work Management User-Generated Content 101

Martech Advisor

FEBRUARY 20, 2020

During the audience segmentation stage , (once you have onboarding sorted), work with strategy and media planning teams to ensure the right taxonomies are built to anticipate delivery and scalability. Google Audience 360 helps brands build and execute a cross-channel media plan in a single tool.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

Adobe Experience Cloud Blog

SEPTEMBER 9, 2016

So how do you become a social media rockstar to engage and delight your different target audiences? Here are five ways to make your social media marketing rock: . Before you jump into the tactical details and start rocking out your social media plan, you need to take the time to understand your audience.

Social Media 48

Social Media Social Marketing Media Planning 48