Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop.

Features 60

Features SERP Stats Long Tail Marketing 60

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Kevin Indig

MAY 29, 2023

The SEOmonitor team is inviting you to a hands-on event where you'll learn exactly how to make the most of it. During this event, they'll take you on a full tour, showing you how to leverage the tool for precise and accurate forecasts. Before AI, Google was able to rearrange snippets and sometimes SERP features.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Target long-tail keyword variations. What is local search marketing? Write about complementary local services.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Content Standard

AUGUST 12, 2020

And while landing atop SERPs is sometimes achievable through traditional search engine optimization, this strategy alone doesn’t always equal voice search success. Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach.

Long Tail Marketing 95

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 95

SmartBug Media

APRIL 22, 2019

Adding the same long-tailed phrases that you’re ranking for to the URL will give you the opportunity to own that phrase from the top down. It would also give you a second opportunity to rank on the search engine results pages (SERPs) and compete with yourself. Keywords in Your URL.

SEO 63

SEO Domain Long Tail Marketing SERP 63

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Making connections within your industry or space.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Valasys

NOVEMBER 27, 2019

Research your Keywords & Employ Long-tail Keywords: Longer keywords are easier to rank as compared to their shorter counterparts & also produce higher ROI. The Title Tag: This is the title of a landing page that features in a big blue link as a page on the Search Engine Result Pages (SERPs).

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Moz

APRIL 10, 2019

While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings and then reappeared, SERP-monitoring tools aren't designed to separate the different causes of flux. It doesn't contain many queries in the very-long tail, including natural-language questions. Can we isolate deindexing flux?

Google 57

Google SERP Long Tail Marketing Domain 57

Parse.ly

JULY 29, 2021

Owned content, like your website copy, podcasts, and events, fuels organic search and SEO. Considering what your audience is searching for can spur ideas for blog posts and videos, eventually upping your presence on SERPs. Look for general themes, especially in the long-tail part of the list, that might interest potential leads.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. This allows content marketers to follow and focus on themes, while moving up in SERPs to increase organic visibility. Credit: www.forzaitalianfootball.com. Make It through Qualifying.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Marketing Insider Group

MAY 22, 2023

How can my company optimize our website to rank higher in SERPs ? How should companies optimize website content for long-tail keywords? How can businesses create effective video content for webinars and virtual events? Write a Twitter promoted trend ad that promotes [specific hashtag or event]. Email Campaigns 32.

Paid Search Agency 64

Paid Search Agency Work Management Marketing Management Webinar Metrics 64

seo.co

FEBRUARY 22, 2021

How would you feel if you spent a ton of time putting a large event together and no one showed up? Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. Your URL should be also short and straightforward because long URLs get cut off in the SERPs.

SEO 64

SEO Top of Funnel Digital Marketing Funnels Keywords 64

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Outbrain

JUNE 16, 2022

Make sure to optimize your web pages with relevant keywords and snippet data, so you can boost your SERP results when users search in your niche. Now for an example – suppose you’re a baker targeting people searching for cupcake catering for events. Conclusion? Higher CTR equals better SEO – and good SEO means higher CTR too.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Valasys

AUGUST 29, 2019

Ever since Google updated its core Hummingbird algorithm on 26 th of September 2013, it has been rewarding the marketers for creating relevant pieces of content in terms of better rankings on SERPs. . The pieces of content being created should resonate with some particular questions that might follow the phrase “Hey Alexa…” .

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Unbounce

APRIL 10, 2019

Do you really need to highlight your company events on your homepage? Use SEO with your PPC… Are there any long-tail keywords that have been converting visitors organically? With highly competitive keywords, it will take you months and a lot of effort to organically rank for them on the first page of Google SERPs.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. RankBrain is a machine learning algorithm launched by Google to sort the search results on SERPs. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Optinmonster

FEBRUARY 21, 2024

Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first. They even attended in-person events, either as a speaker or an attendee. If you do, Google will reward you. Well, that’s exactly what Canva did in this next case study… 10.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Hubspot

AUGUST 23, 2012

And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length. Long-tail keywords typically have less search volume than head terms, but they are also less competitive. hence the benefit of targeting long-tail keywords, instead!

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Method and Metric

FEBRUARY 1, 2019

Include Long-Tail Keywords when possible. You may have to use Google Maps if your business listing does not appear in Google’s search engine results page (SERP). Tip: Place the most important information and keywords — including your city — towards the front of the description. Make sure it’s captivating and informative.

Features 75

Features Google Optimization Business 75

Valasys

AUGUST 19, 2019

Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. . Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs). Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

JANUARY 26, 2017

At last year’s INBOUND event, Moz Co-founder and former CEO Rand Fishkin unpacked the ways Google is changing and what marketers and SEO pros can do to improve their results in 2017. There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Target long-tail keyword variations for your geographic area. Why Optimize for Local Search? It's in the Numbers. Mobile-optimize your site.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Moz

FEBRUARY 20, 2019

Event tracking for opt-ins and adjusted bounce rate via MashMetrics GTM setup framework. Adjusted bounce rate — via GTM events in the measurement framework used, we do not count a visit as a bounce if the visit lasts 45 seconds or longer. Sprinkles of benchmarks, for highlighting significance of performance differences.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. TABLE OF CONTENTS: ↓ What Is Enterprise SaaS SEO? Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

FEBRUARY 19, 2020

” Now, only the highest-quality content will get the top ranking in Google's SERPs. Search engine marketers can find out for themselves what the impact of RankBrain and BERT is by paying even more attention to the SERPs and questioning every traditional SEO technique previously applied. There is just one result.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Webbiquity

MARCH 9, 2020

Web pages for products and services that rank at or near the top of the search engine result pages (SERPs) get a disproportionate number of clicks, views, and impressions; research shows the top three non-branded results get about half of all search clicks , on average. Digital Marketing Adds Long-Term Value to Products.

SEO 283

SEO Marketing Budget Planning Marketing Proposals 283

Single Grain

JANUARY 23, 2024

Zero-click searches, where answers are provided directly on the search engine results page (SERP), are becoming increasingly common, thanks to features like Google’s Search Generative Experience (SGE). Attend and Participate in Industry Conferences and Webinars: Be an active participant in industry events, both online and offline.

SEO 52

SEO Marketing AI Webinar Metrics Marketing & Strategy 52

Unbounce

MAY 24, 2021

Paid search enables you to boost your advertisement to the top (or bottom) of search engine results pages (SERPs) to position your business as a leading solution to their problem. . With a subscriber list, you can share success stories, new features, and upcoming events with people interested in your products and services.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. These are the contacts who you can send promotional content, news about product updates, early-bird specials to webinar and events, and more.

Top of Funnel 305

Top of Funnel Paid Search Agency Companies Marketing Automation Services 305

Hubspot

DECEMBER 12, 2011

commentary on industry/company topics, descriptions of events, photos, videos, etc.). Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28