Remove Event Remove Long Tail Marketing Remove ROMI Remove SERP
article thumbnail

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. . Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs). Tools such as Google Keyword Planner, KeywordTool.io. &

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Long-tail keyword A multiple-keyword phrase – usually made up of three or four words but can be much longer—that is specific to what people may search for to find your product.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Long-tail keyword A multiple-keyword phrase – usually made up of three or four words but can be much longer—that is specific to what people may search for to find your product.