EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for. How to Use This Tool Create a SpyFu account.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Unbounce

MAY 24, 2021

Pay-per-click (PPC) campaigns are among the most common methods to reach new customers actively searching for the topic you’re promoting. Paid search enables you to boost your advertisement to the top (or bottom) of search engine results pages (SERPs) to position your business as a leading solution to their problem. . Paid search ads.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Webbiquity

MARCH 9, 2020

Web pages for products and services that rank at or near the top of the search engine result pages (SERPs) get a disproportionate number of clicks, views, and impressions; research shows the top three non-branded results get about half of all search clicks , on average. Digital Marketing Adds Long-Term Value to Products.

SEO 283

SEO Marketing Budget Planning Marketing Proposals 283

Hubspot

DECEMBER 12, 2011

commentary on industry/company topics, descriptions of events, photos, videos, etc.). Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Single Grain

JULY 20, 2023

These are all reasons why more than 80% of businesses trust Google Ads for PPC. Also called Promotion Extension, this is a feature that will help you create ads targeted to more customers looking for sales and events. There’s a primary reason why long-tail keywords work: voice search. Google’s ad revenue was $54.48

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Single Grain

MARCH 23, 2020

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? However, besides being particularly useful for PPC, Google Keyword Planner can also be a very useful tool for keyword research for content creation and SEO purposes. Collaborate on plans.

Keywords 124

Keywords Paid Content Google API 124

Hubspot

SEPTEMBER 4, 2012

At HubSpot, we’ve given away tickets to events, free marketing consultations , ad spend coupons to Facebook and LinkedIn. For instance, you might run a PPC ad on Google for the term “aligning sales and marketing” if you were in charge of marketing our recent webinar with Salesforce to get the word out there and drive attendance.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. The Benefits of PPC Advertising. Why Do You Need a PPC Management Agency? How to Choose the Right PPC Company. How Much Do PPC Companies Charge? Let's begin.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Moz

AUGUST 12, 2020

If you'd like a taste of what this year's video bundle's got cooking, check out Rob Ousbey's talk from this year's event: A Novel Approach to Scraping Websites. Local SERP Analytics: The Challenges and Opportunities. We all know that SERPs are becoming increasingly local. It required him to dig into the long tail, deep.

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Hubspot

OCTOBER 27, 2020

Along with the usual suspects of topics (keyword research, link building, rank tracking, and so on), SEMrush also has courses on social media fundamentals, reporting and project management, and PPC. From podcasting and link-building to Amazon and PPC, its blog will be useful to every type of marketer. DistilledU. Annielytics.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Hubspot

JULY 18, 2018

A host -- that's you -- organizes the event and invites attendees. The beauty of a virtual event? Webinars typically get 36% of pre-registrants to attend the live event. At HubSpot, we’ve given away tickets to events, free marketing assessments , and ad spend coupons to Facebook and LinkedIn. Educational.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

Huptech Web

OCTOBER 20, 2023

We’ve carefully crafted effective strategies for each aspect, be it SEO, PPC, Email Marketing, or social media. Consider honing in on long-tail keywords related to your products or services. Posting Schedules: Lay out a steady posting rhythm in the run-up to Black Friday and during the event.

Paid Content 52

Paid Content Marketing & Strategy Landing Pages Mobile Advertising 52

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. By identifying both short-tail and long-tail keywords, agencies can create content strategies that address specific queries.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Marketing Insider Group

MARCH 22, 2021

Sensory: Use videos, infographics, charts, graphs, and event audio to stimulate different senses, keep visitors engaged, and ensure your information sticks. Focused: Stick with a single main topic (usually a question or long-tail keyword) and dig into the details with subheadings. Trigger emotions and write conversationally.

Top of Funnel 290

Top of Funnel Paid Content Lead Scoring Lead Ranking 290

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. More and more searchers are using long-tail keywords or conversational phrases , particularly for voice search.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Single Grain

SEPTEMBER 20, 2022

70% of survey respondents said that SEO is better than PPC for generating sales. A content marketing firm also uses the latest SEO techniques and understands the required LSI and long-tail keywords needed to create high-quality content that can quickly rank on search engines and increase conversion rates.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52

Directive Agency

MAY 9, 2017

New opportunity identification in SERPs. Setup event tracking for key events. In general, I recommend that most B2B firms start by developing their core content before expanding into their blog, resource, and long-tail content. Sponsor Local Events. Content marketing. Content promotion via target outreach.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Affiliates commonly use organic search rank and PPC marketing. Long tail keywords are easier to rank for but have less search volume. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Webbiquity

SEPTEMBER 23, 2010

Social Networking Becoming More Important For Google SERPS! His bottom line: “Having connections, followers, friends at the various social media sites such as Twitter, Friendfeed, and others is going to help your SERP placement!&#. Learn How Google Works: in Gory Detail by PPC Blog. ** 5 Stars.

SEO 100

SEO Resources Tips SERP 100

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Affiliates commonly use organic search rank and PPC marketing. Long tail keywords are easier to rank for but have less search volume. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Directive Agency

MARCH 2, 2018

We use Slack and have several channels dedicated to communication between SEO specialists, PPC strategists, and more. The seasoned PPC and SEO Managers host weekly PPC and SEO learning breakout sessions where we pow-wow about different tools and proven methods for success. Stay hungry, my friends. via GIPHY.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

KoMarketing Associates

JULY 18, 2019

What does the SERP look like now. Because if you don’t, that’s how you end up with pages that have 50 events fire because ‘we might need that later.’ We know that Google changes SERPs based on the location and device of the searcher, but what are we actually doing about it? For many queries, national SERPs don't exist. .

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28

Single Grain

JUNE 10, 2021

SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. With this tool, you can find keywords for both SEO and PPC. Business: $399.95 3) SEMrush Keywords Research Tool.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Hubspot

AUGUST 7, 2018

Pay-per-click (PPC) helps you get your content in front of new audiences through targeted, paid advertisements. If you’re not quite there yet, the best thing to do is to target long-tail , low-volume keywords with minimal keyword difficulty (<50) — we’re talking 200-1000 MSV. Paid Promotion.

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101

Single Grain

DECEMBER 6, 2019

Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. Involve people in events. Event flyer or billboard: Add the event to your calendar. 29) SERP Position Zero. 3 ) Chatbots. Click To Tweet. Boost sales.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Webbiquity

NOVEMBER 28, 2011

48% said that they click on a company or brand if it appears multiple times in the SERPs (which is why web presence optimization is so important) while 28% are more likely to click on results that include a video.” SERPs: The Benefits of Being No.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100