The Marketing Blender

JUNE 5, 2024

Webinars & Videos: Provide in-depth educational content and demonstrate your product or service in action. Webinars offer a platform for live interaction and Q&A, further establishing your expertise. Go here for tips on not wasting money when you do trade shows. Read our blog on B2B social selling for tips.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. Post-Show Nurture all leads, not just those deemed “sales-ready.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. For example, you might create a Google Post confirming your updated information to those searching for you on Google.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Like I mentioned before, face-to-face networking, conferences, and trade shows are sidelined right now, so techniques such as licensing existing research have to step up and fill the gaps.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

The Effective Marketer

FEBRUARY 7, 2011

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. In my experience this is accurate, and sometimes during the day (or the day before) of the event tends to bring an increasing number of new registrations.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

KoMarketing Associates

APRIL 27, 2017

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Hinge Marketing

JANUARY 9, 2020

Millions of people around the world watched this event. There were over three million tweets that discussed this event. Most felt that the event was based on data and liked the fact that Red Bull and GoPro were willing to invest in improving society—and that drove a lot of the content. He parachuted safely to the ground.

Research 118

Research Co-Registration Brand Identity Branding 118

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Marketing Blender

NOVEMBER 22, 2023

Historically, companies have often presumed that their target audience frequents trade shows, leading them to invest in booth spaces and hope for buyer interactions. But more often than not, your target audience might not attend these grand events.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Scoring 52

Heinz Marketing

APRIL 4, 2022

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! Our event portfolios is very vast. Not entirely true.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. Here are five key rules to guide you when preparing your webinar: 1.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Hinge Marketing

OCTOBER 22, 2020

Different healthcare, business, political, and other events have made your target audiences withdraw a little bit. Watch the on-demand webinar: How B2B Research Can Supercharge Your Content Strategy. The report also provides anchor material for podcasts, webinars, live events and other outreach activities.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Marketing 261

MARCH 31, 2020

Marketing Alternatives to In-Person Event. Perhaps the biggest impact of the global pandemic is the shift of everything online, including in-person events. As a result, marketing teams that once relied on trade shows for effective lead generation are scrambling to find alternatives that garner the same success.

Marketing Budget 62

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 62

The Lead Agency

APRIL 6, 2020

These are uncertain times for everyone, with event cancellations and business closures being put in place indefinitely. Challenge 3: Moving Events Online All trade shows, conferences and events across Australia have been cancelled for the foreseeable future.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Belkins

FEBRUARY 21, 2021

Boost Website Traffic With Google AdWords. If you need quick results, launch a Google AdWords campaign to attract more traffic to your website and sell your services. Speakers at various events often enjoy a powerful credibility boost due to sharing their materials. Trade Shows. A Webinar. Application Forms.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. Watch our on-demand webinar – Digital Branding: Doing it Right. Digital Content Strategy Defined.

Marketing Budget 122

Marketing Budget Work Management Marketing Management Webinar Metrics 122

Heinz Marketing

AUGUST 17, 2020

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. We talk about what it’s looked like the last few months as he’s worked with clients to create engaging events online.

Top of Funnel 136

Top of Funnel Work Management Lead Ranking Trade Show 136

Exo B2B

SEPTEMBER 19, 2023

Also white papers, videos, webinars and other content relevant to your B2B audience. Online advertising: u se paid advertising on platforms such as Google Ads and LinkedIn Ads to target specific B2B prospects and generate qualified leads. This involves determining how much money will be allocated to each channel, campaign or event.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Delivra

JANUARY 15, 2021

They may be attending networking events in certain cities or reading particular blogs. Ask a current customer where they go for information on their space or what events they attend. For instance, a webinar recording often makes for a good lead magnet, while a high-level education video serves the same purpose as a blog.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

SmartBug Media

APRIL 27, 2023

We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. By the end of 2024 is when [Google plans] to completely phase them out, so that's probably when we'll see the end of third-party cookies,” King shares. This is super good for consumer privacy.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

Hubspot

JANUARY 4, 2021

Virtual Events. Marketers will plan asynchronous events that plug into the funnel. Latané Conant , Chief Market Officer at 6sense , predicts: "This year saw an explosion of virtual events as marketers adapted to a changing world. Imagine a virtual event running 24/7.". Webinars just don't do it anymore.".

Trends 101

Trends Marketing AI Work Management Planning 101

Hinge Marketing

MARCH 28, 2014

The type of content I’m talking about here can be blogs, articles, social media posts and shares, webinars, ebooks and the like. What I’m not talking about is news about a new partner you hired or an event you secured the keynote for. Creating a B2B content marketing program is not for the faint of heart.

Budget Programs 48

Budget Programs Webinar Metrics Marketing Budget Content Marketing 48

Contently

SEPTEMBER 10, 2020

We have a webinar series that we do right now called Real Time Banter. One of the things that more and more brands and publishers need to do—and we’re starting to see this, especially with Google’s Chrome announcement and the death of the third-party cookie coming —is focus on your owned and operated.

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

Hubspot

JUNE 20, 2018

Blog posts help you increase your ranking on search engines like Google, and allow you collect blog subscribers that you can then upgrade to more actionable email campaigns over time. Creating an ebook or webinar with a partner can split up the work of content creation and allow you to share the audience of a similar business.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

The Effective Marketer

MAY 18, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

The Effective Marketer

APRIL 6, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

AUGUST 30, 2010

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. Go to a trade show and the situation gets really bad. That reminds me of what I see when I visit most B2B companies’ websites.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Webbiquity

FEBRUARY 16, 2016

For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

EveryoneSocial

AUGUST 24, 2020

Zoom (Webinars and video conferencing). Fortunately besides having accessible video for meetings, Zoom is also a powerful lead generation tool for webinars. While the term “webinars” might be played out, they are still impactful if you have a solid strategy and informative topics to discuss. Google Analytics (Reporting, Data).

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Hinge Marketing

JULY 22, 2015

Write for Google second. Using pertinent hashtags on Twitter, Google+, and Facebook will help your content get found. Webinars and Educational Events. Webinars are another medium to connect with your audience. Some will prefer to listen to a webinar and others will prefer to read articles. Social Media.

Webinar Metrics 48

Webinar Metrics Planning Ad Exchange Advertising Agencies 48

The Effective Marketer

MAY 9, 2011

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

AUGUST 23, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100