SpotMe Blog

FEBRUARY 2, 2022

Webinar solutions. They offer direct integration with Google Analytics and Facebook Pixel. Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. The main features include 3D models of the event with trade show booths. Virtual event platform comparison: webinar solutions.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

ANNUITAS

MARCH 19, 2020

Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. Webinars [2.56%]. Among these, we typically find Webinars to be highly effective, relatively quick to deploy, and heavily underutilized in the industry.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Like I mentioned before, face-to-face networking, conferences, and trade shows are sidelined right now, so techniques such as licensing existing research have to step up and fill the gaps.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

LeadSquared

MAY 2, 2017

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? View the recording If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar! How do we get more leads through trade shows?

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

LeadSquared

MAY 2, 2017

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar! B2B Lead Generation Strategy [Webinar Questions].

Webinar Metrics 52

Webinar Metrics Lead Generation FAQ Lead Scoring 52

The Effective Marketer

FEBRUARY 7, 2011

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. senior management when your results are being questioned.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

BOP Design

NOVEMBER 14, 2023

Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies set forth by tech behemoths like Google. B2B marketers now want seamless API integration with marcom automation tools, recruitment software, and webinar platforms, to name just a few.

Design 94

Design Trends Marketing Websites B2B 94

Tomorrow People

NOVEMBER 30, 2018

If it was an engineer, we’re not going to have a webinar. Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. We noticed that our Twitter and Google+ gathered a fair bit of interest — not big numbers, but we got some impressions, we got some clicks. A stronger, shorter, pithier call to action.

Trends 220

Trends Content Marketing Brand Identity Branding 220

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. Here are five key rules to guide you when preparing your webinar: 1.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

KoMarketing Associates

APRIL 27, 2017

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

The Marketing Blender

NOVEMBER 22, 2023

Historically, companies have often presumed that their target audience frequents trade shows, leading them to invest in booth spaces and hope for buyer interactions. Sometimes, online presence, primarily through Google ads or organic SEO, may not necessarily be the ideal solution either.

Lead Generation 52

Lead Generation Optimization Sales Qualified Leads Lead Scoring 52

Hinge Marketing

OCTOBER 22, 2020

Watch the on-demand webinar: How B2B Research Can Supercharge Your Content Strategy. The report also provides anchor material for podcasts, webinars, live events and other outreach activities. Watch the on-demand webinar: Fueling Your Marketing Engine with Research-Based Content. Fours Ways to Engage with Research.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. Watch our on-demand webinar – Digital Branding: Doing it Right. So how should you market your firm?

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Hinge Marketing

JANUARY 9, 2020

Leverage Research Analysts in Webinars —Another way to co-brand with research is to sponsor a webinar and have a research analyst be the primary presenter or at least be on a panel of presenters. This webinar is a great way to extend the reach of the research you commissioned in suggestion #1.

Research 118

Research Co-Registration Brand Identity Branding 118

LeadSquared

SEPTEMBER 19, 2018

Rahul Shrivastava , Business Development Manager at Cyient Limited, talks about 8 effective B2B lead generation strategies, in our webinar. Missed the webinar? If you are in a hurry, then we compiled a list of all the questions that were asked during the webinar! B2B Lead Generation Strategy [Webinar Questions].

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

SmartBug Media

APRIL 27, 2023

We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. By the end of 2024 is when [Google plans] to completely phase them out, so that's probably when we'll see the end of third-party cookies,” King shares. This is super good for consumer privacy.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Marketing 261

MARCH 31, 2020

As a result, marketing teams that once relied on trade shows for effective lead generation are scrambling to find alternatives that garner the same success. The reason many startups exhibit or attend trade shows is to grow brand awareness with attendees who match their target audience. Virtual Events.

Marketing Budget 62

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 62

Belkins

FEBRUARY 21, 2021

Boost Website Traffic With Google AdWords. If you need quick results, launch a Google AdWords campaign to attract more traffic to your website and sell your services. Trade Shows. Trade shows are probably the most excellent opportunity to meet qualified leads and convert them into loyal clients. A Webinar.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Lake One

MARCH 24, 2020

The content is designed to convert prospects along with conversion funnels, maybe you provide a webinar or request a quote. Activate paid media around trade shows. Trade shows are still a great gathering place for manufacturing and industrial firms. Or set up a nurture sequence for those who stop by the booth.

Lead Generation 45

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 45

The Lead Agency

APRIL 6, 2020

Challenge 3: Moving Events Online All trade shows, conferences and events across Australia have been cancelled for the foreseeable future. While you can’t present to attendees in person, you can set up webinars, or collect insights such as articles, eBooks and other resources that can be shared with the audience.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Hinge Marketing

MARCH 28, 2014

The type of content I’m talking about here can be blogs, articles, social media posts and shares, webinars, ebooks and the like. It’s hard work, requires consistent and coordinated effort, and has a lot of temperamental attributes that make some firms seek refuge at trade shows and networking events.

Budget Programs 48

Budget Programs Webinar Metrics Marketing Budget Content Marketing 48

KoMarketing Associates

DECEMBER 14, 2015

The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” That was the highlight of 2015 for us. EFFICIENT WEBSITE MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

EveryoneSocial

AUGUST 24, 2020

Zoom (Webinars and video conferencing). Fortunately besides having accessible video for meetings, Zoom is also a powerful lead generation tool for webinars. While the term “webinars” might be played out, they are still impactful if you have a solid strategy and informative topics to discuss. Google Analytics (Reporting, Data).

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Golden Spiral

MARCH 10, 2022

In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. That’s why they turned to Google to ask their questions. Or you could combine more than one to create a webinar script.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Exo B2B

SEPTEMBER 19, 2023

Also white papers, videos, webinars and other content relevant to your B2B audience. Online advertising: u se paid advertising on platforms such as Google Ads and LinkedIn Ads to target specific B2B prospects and generate qualified leads. Website optimization: improve the usability and relevance of your website for B2B visitors.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

markempa

MARCH 6, 2006

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series. Et vous, quen pensez-vous?

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

The Effective Marketer

AUGUST 30, 2010

You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. Go to a trade show and the situation gets really bad. That reminds me of what I see when I visit most B2B companies’ websites.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Delivra

JANUARY 15, 2021

For instance, a webinar recording often makes for a good lead magnet, while a high-level education video serves the same purpose as a blog. Event marketing , like attending trade shows, is one of the oldest B2B product marketing tricks in the book. Worksheets like checklists make for excellent lead magnets. Attend events.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Lead Liaison

NOVEMBER 16, 2017

Information has lost its value in today’s “Google world,” in most cases with evergreen content. You are offering a webinar or attending a trade show and would like to include them. If I want to learn, I tend to go to a podcast, blog, or specific website for information. Your contract is up for renewal.

Lead Nurturing 55

Lead Nurturing Lead Scoring Lead Ranking Leads 55

The Effective Marketer

MAY 18, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Hubspot

JUNE 20, 2018

Blog posts help you increase your ranking on search engines like Google, and allow you collect blog subscribers that you can then upgrade to more actionable email campaigns over time. Creating an ebook or webinar with a partner can split up the work of content creation and allow you to share the audience of a similar business.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

The Effective Marketer

APRIL 6, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100