Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Does your team actually do that? Target them!

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. The real value of trade show interactions.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

Lead Liaison

AUGUST 13, 2019

So your trade show was a big success! The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. Everyone knows that digital marketing is the way to go.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid.

Trade Show 48

Trade Show Planning Buzz Marketing Management 48

sagefrog

NOVEMBER 14, 2023

The key here is offering value-driven content that solves problems, answers questions, and provides insights for your target audience, such as: Whitepapers & eBooks: Whitepapers, guides, and eBooks are perfect content assets for diving deep into complex topics relevant to your industry, positioning your brand as a thought leader.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. How to Prepare Start researching ways to collect zero-party data.

Trends 157

Trends Planning Work Management Contingency Planning 157

Zoominfo

OCTOBER 5, 2021

While they enjoy their complimentary hot dogs and hamburgers, customers get the chance to interact directly with the people who create, market, and sell your products. Industry events and trade shows Last but not least, trade shows and industry events provide ample opportunity to activate your brand.

Activities 130

Activities Brand Identity Branding Sample 130

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. What are the critical success factors in effective event marketing?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. But now—we need workarounds.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Zoominfo

JULY 15, 2019

While they enjoy their complimentary hot dogs and hamburgers, customers get the chance to interact directly with the people who create, market, and sell your products. Industry events and trade shows. Last but not least, trade shows and industry events provide ample opportunity to activate your brand.

Activities 246

Activities Brand Identity Branding Sample 246

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW IMPORTANT IS THE INVESTMENT IN EVENT MARKETING?

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. Don’t believe us? Drive Qualified Accounts to your Booth.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

SnapApp

OCTOBER 30, 2015

Trade shows are one of the best sources of leads for B2B marketers, but they can be unpredictable in terms of demonstrating ROI. As a sponsor or vendor, your contact with attendees can vary due to so many different factors - from the layout of the event to the schedule to simply the personality of the attendees.

Interactive Marketing 48

Interactive Marketing Conversion Event Marketing Trade Show 48

Hubspot

MARCH 5, 2012

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. 1) Reserve a Room at the Event. Trade shows and other events are very noisy. 2) Refine Your 30-Second Pitch.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Brandpoint

NOVEMBER 10, 2020

To put it into context, we typically attend 3-4 conferences annually as a vendor, and we get a positive ROI from attending / having a booth. Most trade shows pitch vendors on some combination of Virtual Booth, a list of leads after the show, attendance to virtual sessions, and opportunities for virtual demos / meetups with attendees.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

SmartBrief - Marketing

AUGUST 14, 2023

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe. Logistics also can be complicated.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Biznology

SEPTEMBER 3, 2015

Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. Here’s why B2B companies are jumping into proprietary events. Uninterrupted face time. Customer retention. Brand value expansion.

Conference 80

Conference Trends B2B Trade Show 80

Webbiquity

SEPTEMBER 29, 2020

That is what more than four million companies and event organizers go thought every year. To generate business, companies organize summits, events, trade shows, and expos. It was than I recognized the potential of the market, foreseeing that the entire industry would be forced to move toward virtualization.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

NuSpark Consulting

JUNE 10, 2015

It does not include sitting in a booth in a trade show for several hours. There are telemarketers who provide more than lead generation development; they provide development services, event marketing and market research. You should also keep email messages positive. Avoid over communicating.

Open Rate 100

Open Rate Telemarketing Optimization Sales Qualified Leads 100

Bluetext

OCTOBER 2, 2023

The best trade show booths have a simple layout, are accessible to attendees, and probably entice visitors with swag. Your booth is your battlefield, and a well-designed booth can attract and engage visitors effectively. Attending AUSA can be a catalyst for growth for your company.

Conference 40

Conference Trade Show Lead Nurturing Organic Leads 40

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Zoominfo

OCTOBER 5, 2021

In simpler terms, it’s like dating someone who wants to live in Ohio when you’re positive you’ll be settling down in California. Align Sales and Marketing Sales teams generally serve as a support service and have direct connections to customers. An ideal ICP quickly identifies a quality prospect based on what is feasible for a seller.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

KoMarketing Associates

APRIL 24, 2014

Any opportunity to provide visibility to important content marketing assets as well as develop a consistent communication stream to customers and prospects is a potential win for SEO; from both a standpoint of optimized assets directly communicated and the experience users will reach once they click through in an email message.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. The first thing you will want to have a plan for is the internal implementation of your event.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Content4Demand

DECEMBER 12, 2019

Live & In Person Companies Increasing Event Investments, Expanding Tools & Tactics to Move Beyond Acquisition. B2B marketers are pointing to a resurgence of in-person events as one of the top drivers of opportunities and pipeline conversions. We hope we’ve helped inspire you on your path to improving marketing content.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

ViewPoint

DECEMBER 17, 2013

She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Ruth serves as a director of Edmund Optics, Inc. ,

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Well meaning marketers can ruin their lead generation results by rushing an unqualified list of tradeshow attendees to their sales team.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

Excelsior Research

MAY 24, 2021

Help your business website grow the charts on Google, positioning yourself as an expert in your field. Some of the methods of outbound marketing are emails, phone calls/telemarketing, direct mails, trade shows, event marketing, and PPC. It requires you to use a mix of both methods.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

Help your business website grow the charts on Google, positioning yourself as an expert in your field. Some of the methods of outbound marketing are emails, phone calls/telemarketing, direct mails, trade shows, event marketing, and PPC. It requires you to use a mix of both methods.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

SpotMe Blog

AUGUST 30, 2021

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. What Are the Benefits of a Global Event? Increased attendance.

Planning 52

Planning Work Management Marketing Management Conference 52

Heinz Marketing

APRIL 4, 2022

When you look at it pre-COVID and we were all at huge trade shows, Keyfactor would always hosts a side happy hour, a side dinner. Replicating that trade show feel is just not something we continued to leverage as part of our strategy. That seemed to translate okay and pretty well, did pretty well for us.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98