The Point

JUNE 26, 2013

However, in the context of, say: lead nurturing , getting a prospect to attend the event, see your product, listen to your vision/message/expertise/thought leadership, etc. may make a real difference in moving that individual further along the sales cycle. LinkedIn used to have an “events” feature but shut it down in 2012.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Read more on Top 5 Ways to Supercharge ABM with Intent Data.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Valasys

JULY 29, 2020

Event marketing, both physical and virtual, provides brands with an opportunity to offer their humanized faces to the customers and interact with them in real-time to provide them with seamless experiences and to inspire them to make sales-oriented actions. Setting Goals for your Events. Budgeting It Right.

Work Management 64

Work Management Event Marketing Marketing & Strategy Marketing Strategy 64

markempa

OCTOBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.

BtoB 120

BtoB Lead Generation Paper Generation 120

Valasys

APRIL 10, 2020

To build a personalized account-based marketing strategy marketers shouldn’t overlook the potential relationships that other employees in an organization can have with the target accounts. Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: Planning to personalize your account-based marketing strategy?

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

markempa

MARCH 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So how do you ask for referrals?

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

AUGUST 1, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Does the sales team either ignore your hard-won leads or complain about their quality? Do you ever wonder was the lead even contacted?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Less selling time : Because of longer sales cycles (and theyll get longer), sales people cannot afford to spend time on unqualified leads.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Hubspot

JANUARY 3, 2012

For example, a visitor to your website's product pages might indicate someone who is further along in the sales cycle and readier to buy, so place CTAs for more middle-of-the-funnel offers like free trails, product demos, or free consultations that speak to the interests of a visitor who is closer to a purchasing decision.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

markempa

FEBRUARY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Sales cycles have gotten longer and number of decision makers involved in a typical buying process has increased too.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 132

ROI B2B Thought Leadership Top of Funnel Thought Leadership 132

markempa

NOVEMBER 9, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Webbiquity

NOVEMBER 5, 2019

The expanded range of marketing platforms and pace of change require B2B companies to continually re-examine their strategies. Here are 10 B2B digital marketing strategies to help maintain a competitive edge. While SEO remains an important part of B2B marketing, it typically delivers lower conversion rates than B2C SEO.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

markempa

MARCH 30, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So if you want to build a WOM marketing program, you must look at your reputation first - not your brand. "Build it and they will come.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

NOVEMBER 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Analytics Generation Google 120

Zoominfo

JULY 14, 2023

B2C marketing strategies, on the other hand, are much broader in focus — even products with a specific target demographic, such as parents between the ages of 30-45, have millions of potential buyers. For example, B2B customers are likely more active on Linkedin compared to other social media channels, like Snapchat.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What thought leadership content am I missing?

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

DiscoverOrg

SEPTEMBER 14, 2018

If you answer “yes” to these 4 questions, this Dreamforce session is for you: Have a long and complex sales cycle. Have a relatively small target market. Have lots of decision-makers involved in sales cycle. If you’re a member of Modern Sales Pros or Modern SaaS, come meet and greet in person in person!

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

Hubspot

MARCH 5, 2012

Knowing which companies are sending representatives to the event ahead of time can be very valuable. If the event has a public-facing RSVP page such as Eventbrite or Meetup, refer to that, or ask if the host of the event is willing to give you a list. 6) Make Connections Before, During, and After Events.

Trade Show 28

Trade Show Tactics Marketing Management Lead Ranking 28

DiscoverOrg

SEPTEMBER 17, 2018

If you answer “yes” to these 4 questions, this Dreamforce session is for you: Have a long and complex sales cycle. Have a relatively small target market. Have lots of decision-makers involved in sales cycle. If you’re a member of Modern Sales Pros or Modern SaaS, come meet and greet in person in person!

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

Launch Marketing

FEBRUARY 13, 2019

However, realizing the full return on investment for your next event requires more than an in-depth presentation or an eye-catching booth. To fully leverage your attendance, it’s critical to develop a sound marketing strategy for before, during and after your next event. Pre-event marketing.

ROI 49

ROI B2B Thought Leadership Thought Leadership Digital Marketing Funnels 49

Unbound B2B

JANUARY 11, 2023

Reduce the sales cycle Sales-qualified leads are easy to identify when you have an established lead flow. Our company’s mission is to help businesses increase their ROIs, shorten the sales cycle, and generate qualified leads. KlientBoost KlientBoost is a marketing firm that focuses on digital marketing.

Paid Search Agency 40

Paid Search Agency Sales Qualified Leads Lead Generation Demand Generation Agencies 40

SalesIntel

JUNE 6, 2023

Content marketing — whatever channel you choose, content marketing will be embedded in it. Event marketing is an excellent source of qualified leads. It can help you create a more efficient and automated sales cycle through which your leads can move seamlessly. Salesforce can help with all that.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Valasys

APRIL 3, 2020

The more you will hyper-tailor the customer experiences, the sooner they will make the buying decision, thereby streamlining the sales cycle. Read more on How to Build Customer Loyalty with Content Marketing. B2B eCommerce firms need to focus on operationalizing changing customer needs through content and workflows.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

markempa

MAY 19, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So how do you ask for referrals?

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Marketing Insider Group

MARCH 23, 2020

Since I launched Marketing Insider Group in June of 2015, we have been publishing articles, creating deep thought leadership in the form of e-books, webinars and in-person keynotes, and using this approach as our only source of leads, revenue, and new clients. For me that includes: Content Marketing articles 1x per week. Make sense?

Lead Scoring 347

Lead Scoring Lead Ranking Paid Search Agency Thought Leadership 347

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Elyse DeVries.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Elyse DeVries.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Vidyard

FEBRUARY 2, 2021

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 LinkedIn Video Statistics 3.4 Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. The Benefits of Using Video in Sales Prospecting 1.1 Top Templates for Sales Prospecting with Video 2.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Full Circle Insights

JANUARY 26, 2021

Agile Marketing was around before COVID-19, of course, but its popularity is growing, and it’s easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an iterative approach that lets them change course quickly. Velocity & Shortening Your Sales Cycle.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

Vidyard

SEPTEMBER 14, 2021

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 LinkedIn Video Statistics 3.4 The 3 Sales Video Types You Should Be Using 1.1 The Benefits of Video for Sales 1.1 Sales videos: 2. Where to Use Video Throughout Your Sales Cycle 2.1

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

Hootsuite Academy has helped thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform. Paychex, LinkedIn, Shopify, Slack, SproutSocial, Twilio, and Zillow use Gong to power their customer reality.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

SnapApp

DECEMBER 14, 2016

Maximise your presence on Twitter and LinkedIn to harvest relationships. This is real inbound marketing - no need to mention sales. How Content Marketers ditribute their content across Social Media. Director at Agile Rose Marketing. LinkedIn Sponsored Updates will finally get the level of attention they merit.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Full Circle Insights

MAY 20, 2021

If you’re using Full Circle’s Digital Source Tracker , you’ve seen how a tool that’s designed for B2B marketers can streamline processes and remove complexity, empowering marketers to make better digital marketing investments, track progress toward goals and make tweaks to campaigns to improve performance.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

PureB2B

MAY 22, 2018

This company information includes annual revenue, capital events, market share, employee count, and growth rate. If demographics are important for B2C business, firmographics are critical for B2B marketers. Create a Marketing-Sales Feedback Process. Firmographics. Enter closed-loop reporting.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62