Webbiquity

FEBRUARY 17, 2022

If you’re producing any kind of video content, you’ll need a YouTube channel. Every platform has tools to help marketers. That said, it can also be helpful to re-use tactics that have worked well at engaging your target market. Every business should have a profile on the main platforms to ensure their bases are covered.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

ClearVoice

NOVEMBER 7, 2022

Where to listen to Marketing School: Apple Podcasts. Mid Market Matters – Craig West. Strategic advisor, keynote speaker, and CEO of Succession Plus, Craig West, walks business leaders through the growing pains of mid-market enterprises in his podcast. Marketing Smarts – MarketingProfs. Google Podcasts.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

ClearVoice

SEPTEMBER 4, 2020

Knowledge is power — but only if your knowledge is actually based on accurate information. Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Content marketing statistics for SEO. socialmedia #marketing Click To Tweet.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Ever-growing concerns over user privacy make it vital for enterprises to provide reassurance whenever they gather data through content marketing.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SocialPilot

JANUARY 26, 2024

The post should be informal and give followers a glimpse into our brand’s culture.” ” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. ” “Create an outline for an informative eBook that addresses common pain points in [Industry], to be used as a lead magnet on our website.”

Examples 77

Examples ROI Planning Work Management 77

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Once your event is created, invite your connections to attend. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.),

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

SpotMe Blog

JULY 25, 2021

Attendees could attend in-person or online with the same access to the event platform and agendas, speaker information, and interact with each other. For those visiting, safety protocols such as wearing a mask and social distancing were practiced, proving how companies can begin putting on safe in-person events again. #2)

Examples 111

Examples Enterprise Management Work Management Conference 111

Martech

SEPTEMBER 7, 2022

This new dynamic creates many challenges for the event marketer that immersive technology can help tackle. If you’re looking for tips on leveraging XR and immersive technology for your next event, check out my post, 10 Things to Consider When Using XR for Your Event.

Enterprise Management 115

Enterprise Management B2B Marketing B2B Marketing Management 115

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. That’s one way to start: a bottom-up, informal approach.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Marketing Insider Group

JANUARY 15, 2020

If you cannot attend an event where a speaker you are considering is speaking, see if you can find videos on YouTube or the speaker’s website to hear the speaker in action. Read reviews after each of the events to determine how actual audience members reacted to the speech.

First-Mover Advantage 174

First-Mover Advantage Buzz Merchandising Planning 174

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Did you know that YouTube is the second largest search engine in the world? Create In-Person Events. Start Using Video. With over 1.9 The lesson here?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. I was honored to be the very first host for that series and now it has continued for YEARS!

Planning 100

Planning Content Marketing Generation Content 100

Marketing Insider Group

SEPTEMBER 2, 2015

You will jump on the technological information highway and ride that road until you see your brand’s slogan on every billboard across cyberspace. You will create a website, a blog, vlog, design a Facebook page, Tweet about it, Instagram your brand name, and make YouTube videos into the night, but is this enough?

Ad Building 100

Ad Building Brand Identity Branding Advertising Agencies 100

Onalytica B2B

MARCH 22, 2017

At our joint breakfast event Use Your Influence two weeks ago, we looked at the changing nature of the influencer landscape, the most common problems brands face when it comes to working with influencers, and the best ways to create effective influencer strategies, whatever your brand or budget.

Planning 177

Planning API Advertising Agencies CTR 177

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. ” Okay, perhaps they don’t use those exact words.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

SpotMe Blog

JUNE 2, 2021

The more engaged your lead is, the more likely they are to be interested in receiving more information on your product and eventually converting into a customer. #3) 3) Encourages Word of Mouth Marketing. Another benefit of hybrid and virtual events is that everything can be recorded. Also, there’s no need for long forms.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Ranking 52

Excelsior Research

MAY 24, 2021

As people and firms are becoming cautious about the time and capital invested to retain a product or service from a B2B agency, you must have a well-designed website that is easy to access, well versed, fully optimized, and informative. Some of the methods for inbound marketing are website, SEO, social media, and content marketing.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

As people and firms are becoming cautious about the time and capital invested to retain a product or service from a B2B agency, you must have a well-designed website that is easy to access, well versed, fully optimized, and informative. Some of the methods for inbound marketing are website, SEO, social media, and content marketing.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Hubspot

MAY 14, 2019

Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Informative Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Vidyard

OCTOBER 3, 2018

There comes in a time in every marketer’s career when they involuntarily shriek, “Save us from cat videos!” But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Excelsior Research

JUNE 1, 2021

They both benefit from collected information and depend on precise targeting for maximum effect. Use Account-based marketing tactics: Account-Based Marketing also known as ABM (a strategic approach to business marketing) helps an individual’s reach, engagement and convert target accounts plus achieves a predictable revenue growth.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. To access this information, we have put together a list of the top 14 blogs you should be following. The Wordstream blog focuses on marketing topics, SEO, E-commerce, social media, GDPR, and more. Sirius Decisions.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Webbiquity

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? A handy way to supplement your email contact list with information about those prospects from the most popular social networks. Discover what information is available about a potential future boss or employee. Create video emails? A powerful people search tool.

Social Media 100

Social Media Tools Buzz Media 100

Excelsior Research

JUNE 1, 2021

Use Account-based marketing tactics: Account-Based Marketing also known as ABM (a strategic approach to business marketing) helps you reach, engage and convert target accounts and helps achieve predictable revenue growth. Hosting events, whether online or offline, creates a sense of trust among your clients and prospects.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Valasys

APRIL 22, 2020

These hashtags are equally beneficial for live events, requiring participants to be present in physical form, as well as, for the execution of effective virtual event marketing. Read more on How Virtual Event Marketing Benefits B2B Businesses. Event hashtags can be employed by brands to live Tweet.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Valasys

MARCH 26, 2020

It might have the information pertaining to your products or services or any other critical information. In such a situation marketers need to create another version of the original page with a canonical link pointing back to the original one. Creating Canonical burn pages.

SEO 59

SEO Tips Lead Scoring Lead Ranking 59

Valasys

JULY 29, 2020

Event marketing, both physical and virtual, provides brands with an opportunity to offer their humanized faces to the customers and interact with them in real-time to provide them with seamless experiences and to inspire them to make sales-oriented actions. Setting Goals for your Events. Conceptualizing an Event Marketing Plan.

Work Management 64

Work Management Event Marketing Marketing & Strategy Marketing Strategy 64

SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Where to Apply Event Production Techniques in Your 2021 Hybrid Events.

Work Management 52

Work Management Product Marketing Management Act-On 52

Hubspot

APRIL 13, 2021

You can post these outside your business or if you don't have a brick-and-mortar business, then you can post banners throughout the local area where you'll be holding the event. The landing page for your event is the primary way to communicate information about your event. Participate in content marketing.

Promotion 99

Promotion Banners Landing Pages Social Media 99

SmartBug Media

JUNE 30, 2020

Gathering a network of experts to speak about certain topics is great not only for demonstrating your event’s industry clout in promotion, but also for tapping into the experts’ individual networks where their influence is already established. Have fun with this step and feel free to get creative.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

TrustRadius Marketing

OCTOBER 1, 2018

The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. To access this information, we have put together a list of the top 14 blogs you should be following. The Wordstream blog focuses on marketing topics, SEO, E-commerce, social media, GDPR, and more. Sirius Decisions.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Valasys

APRIL 15, 2020

This is an effective lead nurturing method as it keeps the advertising interests of the brands intact as well as doesn’t bombard the prospects with too much information all of a sudden, giving them the time to digest the information. Executing a multiple touch strategy to win over customers. Contact us.

Lead Nurturing 59

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 59