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How to Maximize ROI from Your Event Marketing Content

Webbiquity

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI.

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11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

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Six Tactics to Take Your Marketing to the Next Level

Webbiquity

If you’re producing any kind of video content, you’ll need a YouTube channel. Every platform has tools to help marketers. In-person events are still an incredibly effective way to connect directly with your buyers. That said, it can also be helpful to re-use tactics that have worked well at engaging your target market.

Tactics 273
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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

.” There may be a physical event with bonus online access, a primarily online event with limited in-person aspects, or an even blend of both. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Trade shows. Team meetings.

Examples 111
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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. That’s one way to start: a bottom-up, informal approach.

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What is B2B lead generation, and how to get started?

Excelsior Research

As people and firms are becoming cautious about the time and capital invested to retain a product or service from a B2B agency, you must have a well-designed website that is easy to access, well versed, fully optimized, and informative. Some of the methods for inbound marketing are website, SEO, social media, and content marketing.

article thumbnail

What is B2B lead generation, and how to get started?

Excelsior Research

As people and firms are becoming cautious about the time and capital invested to retain a product or service from a B2B agency, you must have a well-designed website that is easy to access, well versed, fully optimized, and informative. Some of the methods for inbound marketing are website, SEO, social media, and content marketing.