Event Marketing Information Lead Gen Trade Show 
Leadspace
MAY 26, 2020
Event marketing is one of the go-to methods B2B companies use for lead generation. This is something to which countless B2B marketers can attest. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . Create Goals for Your Virtual Event Marketing.
markempa
NOVEMBER 26, 2012
Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? Trade Show ?
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markempa
AUGUST 25, 2014
Case Study #3 – Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads. Technology and automation are vital and valuable pieces of marketing today, but the personal touch still has its place. This particular campaign resulted in a 300% ROI.
markempa
JANUARY 21, 2013
Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. The real value of trade show interactions.
sagefrog
NOVEMBER 14, 2023
Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. And data from the latest B2B Marketing Mix Report reveals they will be an essential lead gen and brand-building tool in 2024.
Zoominfo
OCTOBER 5, 2021
Organize Lead Sources and Channels Implementing lead generation campaigns is crucial to overall company success. Depending on industry, company size, and solution type, certain channels could work better than others for lead gen. such, KPIs should span as granular and broad as needed.
markempa
SEPTEMBER 29, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Appending data and information.
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