Marketing Insider Group

MAY 21, 2014

In order to gather some more specific and useful tips, I reached out to some of the people behind some of my favorite events. In a twist of irony, and in full disclosure, I am speaking at all three of these, so this article itself serves as an example that this strategy can provide additional avenues for promoting the event.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

markempa

JULY 8, 2013

A Facebook page for Seymour. This included: An actor in a Seymour mascot costume who worked the event by handing people who were standing in lines “Hate2Wait” buttons. Related Resources: Trade Show Marketing: Tips for increasing prospect engagement. Trade Show Follow-Up: 5 tips to optimize response.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. Here’s the way our INBOUND marketers do it: 11. Virtual Event Marketing Tips. Just kidding.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

SmartBug Media

AUGUST 21, 2020

Press releases, website updates, and email campaigns have certainly been on many marketers’ minds in response to COVID-19, but what about Facebook Live for senior living communities? Before You Get Started: What Is Facebook Live? Conduct an Interactive Virtual Tour of Your Community. Livestream Community Activities.

Communities 90

Communities Facebook Press Interactive Marketing 90

Hubspot

DECEMBER 14, 2017

billion active users, it might seem like turning followers into paying customers on Facebook would be easy. Unfortunately, targeting a local market on Facebook is a little more challenging than that. Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Navigate the Channel

AUGUST 10, 2017

As an added bonus, it offers a convenient platform for repurposing your content and leveraging your trade show investment long after the event wraps up. During set-up and while the event is taking place, engage employees and booth visitors with photos and video—and then use your hashtags to get your content where you want it via live tweets.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly. ” “Create an email template for reaching out to potential speakers for [Event]. What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

Valasys

MARCH 26, 2020

Valasys Media is a one-stop B2B service provider, leveraging pro-level expertise to help marketers minimize their marketing investment and yet scale-up their revenue games. The post Top 3 tips to Fight Back the Negative SEO Fever appeared first on Valasys Media.

SEO 59

SEO Tips Lead Scoring Lead Ranking 59

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Looking for more tips on effective ads? Check out this blog.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Webbiquity

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Building interest in the lead-up to your event is essential to ensure a strong turn-out. 77% of all Americans have at least one social media profile.

Social Media 204

Social Media Promotion Creativity Media 204

SpotMe Blog

JULY 25, 2021

Thus, hybrid experiences will become vastly more common and popular, as event organizers and attendees have first-hand experience with the benefits of attending a virtual and traditional event. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Content Standard

OCTOBER 22, 2014

Interestingly, different types of events play out differently depending on the social network, with entertainment events being most heavily socialized on Facebook and sporting-event shares skewing toward Twitter. Chatter about an event also tends to last longer on Facebook.

Distribution 40

Distribution Tips Marketing & Strategy Content 40

Online Marketing Institute

DECEMBER 1, 2010

In addition, your event will become searchable, and people connected to event attendees will see the event listed in their contact’s profile. Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. Promote your event by running a contest.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

The Point

JUNE 26, 2013

For example, you can create an event page for a Webinar on Facebook , and then provide a sharing link to that event in your confirmation and reminder emails. Similarly, someone confirming their attendance via Google+ will have that event appear automatically in his/her Google calendar.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing Digital and Traditional Marketing: Exploration of a balanced marketing mix, allocating budgets effectively between digital channels, traditional methods, event marketing, and influencer collaborations based on client-specific needs for optimal impact. 24:40 – Ideal marketing budget allocation for growth.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Rev

JANUARY 11, 2023

Whether you’re a RevOps leader, marketing professional or sales development leader, you’ll walk away with actionable tips on how to find new customers and increase sales. For each tip, we also share an additional resource that dives deeper into the specific tactic to help you learn how to implement it in your business.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Martech

DECEMBER 6, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and who would make predictions? Salesforce can absorb the shock, but events planners with tighter resources can be forgiven for being nervous and confused.

Business 85

Business Forecasting Internet Marketing Planning 85

Martech

SEPTEMBER 7, 2022

Meta (Facebook). Meta (Facebook). A few thoughts come to mind as I contemplate these lists from a B2B marketing perspective. This new dynamic creates many challenges for the event marketer that immersive technology can help tackle. Epic Games.

Enterprise Management 108

Enterprise Management B2B Marketing B2B Marketing Management 108

Scoop.it

MAY 4, 2023

Another way to generate UGG for your event marketing is to organize contests. Instead, you can offer a prize and give a free event pass for creativity. You can float surveys to collect insight, feedback, tips, or more information from your customers to improve your product.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Webbiquity

APRIL 10, 2018

The average conversion rate of a Facebook ad across all industries is 9.2%; for B2B ads, it’s 10.6%. Marketing, particularly in B2B companies, has traditionally been misunderstood, low on the totem pole, and the first thing cut when times get tough. . #7: 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11:

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Adobe Experience Cloud Blog

AUGUST 30, 2016

All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? Exclusive Marketing Insights. Well, there is!

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Attendify

DECEMBER 17, 2019

The Meetings and Event industry pumps more than $1 trillion into the global economy via business events, and it brought more than 1.4 The Top 3 Signs It’s Time to Change Your Event Tech Vendor. It’s time to take your event tech platform’s “pulse.” Look to Your Event Data.

Marketing Management 57

Marketing Management Vendors Pricing Price 57

Hubspot

FEBRUARY 17, 2016

That’s where event marketing enters the picture: it’s the perfect complement to a relationship-focused inbound strategy because it unites a company’s most engaged audiences. Take a look at this list of 8 tips for getting your event trending on Twitter, as an example. Start building your segmentation strategy.

Marketing Automation Services 28

Marketing Automation Services Tips Funnel Advertising Psychographics 28

Hubspot

FEBRUARY 9, 2017

We looked at some of our favorite examples of experiential marketing, and looked at some of the things they have in common. Here's what we found, and the tips that you can take into account as you plan your own experiential marketing initiatives. What Is Experiential Marketing? 7 Experiential Marketing Tips.

Planning 28

Planning Tips Advertising Agencies Contingency Planning 28

Adobe Experience Cloud Blog

APRIL 12, 2017

Author: Stacey Thornberry So, this isn’t your typical feel-good public service announcement (PSA) about the importance of education or not smoking , but nonetheless, it is an important topic for marketers. Field events are not dead. Spark Interest in Your Offerings and Leave Them Wanting More.

Service 128

Service Thought Leadership Burn Rate Marketo 128

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Keep reading for our top tips to heighten your event’s performance and appeal.

Work Management 52

Work Management Product Marketing Management Act-On 52

Valasys

APRIL 22, 2020

Pro-tip: An impactful way to use community hashtags for branding is choosing the same from user-generated content (UGC). These hashtags are equally beneficial for live events, requiring participants to be present in physical form, as well as, for the execution of effective virtual event marketing.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Heinz Marketing

MARCH 24, 2021

Facebook and LinkedIn are useful for longer-format promotion, while Twitter is good for quick snippets about your event with a registration link. Regardless of whichever post-event tactics you choose to include, make sure you don’t leave any opportunities left on the table. Social Promotions.

Promotion 82

Promotion Banners Ad Exchange Opt-out 82

Attendify

FEBRUARY 10, 2020

The good news is that pricing for a solid event registration tool doesn’t have to be out of reach, nor does a full-featured platform need to be hard to set up. Well, if you follow the tips listed in the 14 scenarios below, there is no bad news. Maximize your event marketing goals. The bad news? We’d love to hear it!

Work Management 40

Work Management Marketing Management Tools Paid Search Agency 40

LEADership

JANUARY 17, 2014

Below are some of the trends and stats WebDAM has noted: Noteworthy Stats And Marketing Tips To Implement. Do not ignore event marketing. As reported by WebDAM, 67% of content marketers believe event marketing is still successful. Include images in your press releases.

Stats 40

Stats Allocation Planning Paid Search Agency 40

SpotMe Blog

JUNE 2, 2021

When planning your next event, follow these 10 tips to enhance your B2B lead generation potential. Strategy #1) Maximize the Event Registration Process (Without Making It Complicated). Your event registration creates the first impression of what to expect at your event and is the entry way for B2B lead generation at events.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Adobe Experience Cloud Blog

MARCH 19, 2014

DRIVING FACEBOOK LEADS with MARKETO. If you’re ready to start driving leads, qualified opportunities, and sales via Facebook – regardless of the size of your social team – this session has got you covered. Of course, this is just the tip of the iceberg. Event Marketing' When : Tuesday, April 8 th , 8:00am-8:50am.

Marketo 48

Marketo Thought Leadership Paid Search Agency Sales Qualified Leads 48

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Remember, your prospects are as busy as you are, so remind them about your seminar or to visit your booth a couple of days before the event. Add Some Marketing Magic. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. Reach out to people indirectly as well.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134