Trending Sources

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

Coming clean on Facebook reach

grow - Practical Marketing Solutions

Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. “I’m tired of so much negativity about Facebook,” he said.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!

Has a Facebook Rebellion begun?

grow - Practical Marketing Solutions

I am amazed at how much Facebook can get away with. often get asked,  ”What competitor will unseat Facebook,” and my answer is “Facebook.” Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S. But are there cracks forming in the Facebook master plan? What can “defeat” Facebook?

How to Use Facebook for Business: 13 Essential Tips [Infographic]

Hubspot

Facebook is constantly making changes to the design of the profiles -- for businesses and individuals alike. There are a lot of ways Facebook is helping brands build a follower base, increase visibility, improve branding, communicate with and engage fans, and even drive traffic and leads. To learn more about how to use Facebook for business, download our free guide here.

Infographic: 17 Tips for Generating Leads from Social PPC Advertising

The Point

Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Looking to include social media advertising as part of your demand generation mix in the new year? Which social media platform makes most sense for your business? Is it best to start with CPM, or CPC?

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Facebook.

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Five reasons to be freaked out by the Facebook experiment

grow - Practical Marketing Solutions

Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users. This was a corporate decision. I’m not a person who hates Facebook and is looking for a reason to ding them.

A plan to challenge the Facebook monopoly

grow - Practical Marketing Solutions

A very frequent question I am asked is “What will be the next Facebook?” ” For many people, the logical assumption is that a better product will come along to replace Facebook because MySpace bumped AOL and Facebook bumped MySpace and so it is inevitable something will bump Facebook in the foreseeable future. Facebook is not a “technology.”

Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?

Synecore

If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News Feed. Place Tips and Beacon Technology.

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5 Essential Tips to Consider before Boosting a Facebook Post

KoMarketing Associates

It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. Based on the goal, companies have the ability to target anyone they want on Facebook.

Linking Instagram to Your Company Facebook Page [Quick Tip]

Hubspot

One of the best ways to achieve this is by linking your Instagram account to your company's Facebook Page. Posting from Instagram to Your Company Facebook Page Timeline. On Instagram, sharing your posts with your company Facebook Page rather than your personal profile is a matter of changing your settings. Select Facebook. Here we selected TSL Marketing. And that’s it!

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Small Business Marketing Optimization Tips for 2016

Webbiquity

Ask yourself and your team how it is you communicate with your target audience through Twitter, Facebook and other social media platforms —have you appointed anyone to dedicate their energy to this task? single tweet, Facebook post or Instagram photo focusing on the right topic and posted at the right time could very well be worth a dozen haphazard posts that don’t have a clear purpose.

Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More

Hubspot

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. Facebook lets you do that. Facebook lets you do that.”.

3 Social Media Marketing Tips For 2014

It's All About Revenue

Twitter and Facebook are still the leading platforms for social advertising, but LinkedIn is becoming a more popular place to advertise as well. Social Media Marketing Tips For 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this 2013 was truly a social year. Billion dollars spent in 2013.

Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. But many SMB’s don’t take full advantage of the Facebook platform because they’re intimidated by the learning curve and the technical knowledge that Facebook applications demand.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. Stating that “We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. What are the best practices for advertising on LinkedIn?

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. You can!

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7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work

Hubspot

People will go to all sorts of lengths to get attention from a small subset of Facebook''s 1.23 Sometimes it''s good -- people focus on creating more compelling content or integrating Facebook with the rest of their marketing strategy. Though it takes more time, their Facebook Page grows steadily and actually delivers results. And that''s most likely why you''re on Facebook.

Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic]

Hubspot

When it comes to growing your business on Facebook, getting people to Like your page is only the first step. The best-performing Facebook posts aren''t just shipped on a whim -- they''re deliberately and strategically crafted. To help you develop the right strategy for your Facebook Page, TrackMaven analyzed over 1.5 Check it out, and happy Facebooking! Facebook

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

How many Facebook Pages do you manage? Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! Facebook has now made it a little easier to respond to posts as yourself – Have you noticed the little change? “Voice.”

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Post on Facebook three to five times a week. Select 15 minutes intervals throughout the day to check Facebook and respond to comments. If not, don’t be discouraged.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. One of the newest ad types to hit Facebook is the carousel ad. Facebook carousel ads require: • Clear images in a 600×600 measurement.

Facebook Advertising – Tips for Success

EMagine B2B Blog

Many B2B marketers are seeing the value of Facebook advertising to attract new visitors to their brand. Here are several tips to a successful Facebook ad campaign. Link your ads to your Facebook page [.]. Facebook Social MediaBut did you know that your advertising efforts, if not done properly, can cost you money and reduce your ad’s visibility?

Five Facebook Tips for Small Businesses

Paul Gillin

But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”. Tip #5: Measure.

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. Image Credit: Facebook.

How to Effectively Use Facebook Ads + Email

Vertical Response

On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. With plummeting organic reach , continuous algorithm changes and the necessary realization that you have to “pay to play,” Facebook is on everyone’s brain. “People don’t like Facebook right now. Gain Engagement.

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What Facebook’s New Pages Layout Means for Your Business

Vertical Response

Facebook is at it again. “People love word-of-mouth reviews, and if they see a friend of theirs raving about your place on Facebook, they may be more likely to give it a try.” Image courtesy of Facebook. That tab will still be there, but with the new design the most important Facebook stats will be listed on the top right side of your screen.

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. Google Review Count: 790,000. Look no further than LikeAlyzer! BuzzBlogger.

9 Brands With Brilliant Facebook Marketing

Hubspot

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Facebook takes engagement to a deeper level than other networks can.

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. As I mentioned previously, Facebook organic reach is down across business accounts. Enjoy!

How to Improve your Facebook Ad Relevance Scores

Fathom

One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. Relevance scores had always been a factor in the bidding process on Facebook, but last year was the first time they were visible to advertisers. First, I want to get into how Facebook calculates the relevance score. Have a clear message.

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

How many Facebook Pages do you manage? Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! Facebook has now made it a little easier to respond to posts as yourself – Have you noticed the little change? “Voice.”

The Good, The Bad, The Meh: 3 Branded Facebook Posts That Missed The Mark

Brandpoint

Crafting the perfect Facebook post is like cooking the perfect over-medium fried egg — easy to get it close but difficult to master. It doesn’t require a great deal of skill to post something on Facebook or fry a perfect over-medium egg, but to do it well, there are some things you need to really pay attention to. Mic is a media organization with a Facebook audience of over 1.5

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37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Learn how to do all of that and then some here in more than three dozen of the best SEO guides and tips from the past year. General SEO Tips and Guides. Going beyond the usual SEO guidance, Lisa Wehr explains how to capitalize on mobile and local search, Google encrypted search results, and even Google+ and Facebook: “Where on a social site can you insert keywords?