Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).
Coming clean on Facebook reach
grow - Practical Marketing Solutions
AUGUST 25, 2014
Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. “I’m tired of so much negativity about Facebook,” he said.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Facebook fans will see an organic post.) Marketing.
Facebook’s latest move just the tip of the privacy iceberg
grow - Practical Marketing Solutions
JUNE 13, 2014
This week Facebook took another step to harvest profits from the lives of its billion users by allowing advertisers to target ads based on user’s private web-browsing habits. They said that although Facebook offers an opt-out it is difficult and ineffective. In any event, this is a bold move by Facebook to turn your private web browsing history into advertising gold.
5 Ways B2B Marketers Can Learn to Love Facebook
JUNE 14, 2016
Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Next is just how plain ubiquitous Facebook is. Third?
5 Essential Tips to Consider before Boosting a Facebook Post
APRIL 22, 2015
It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. Based on the goal, companies have the ability to target anyone they want on Facebook.
Infographic: 17 Tips for Generating Leads from Social PPC Advertising
DECEMBER 23, 2014
Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Looking to include social media advertising as part of your demand generation mix in the new year? Which social media platform makes most sense for your business? Is it best to start with CPM, or CPC?
Content Methodology: A Best Practices Report
Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically. Content. Methodology: A Best. Definition II.
Has a Facebook Rebellion begun?
grow - Practical Marketing Solutions
JULY 1, 2012
I am amazed at how much Facebook can get away with. often get asked, ”What competitor will unseat Facebook,” and my answer is “Facebook.” Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S. But are there cracks forming in the Facebook master plan? What can “defeat” Facebook?
Facebook Tips for Midsize Businesses
OCTOBER 19, 2011
With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. But many SMB’s don’t take full advantage of the Facebook platform because they’re intimidated by the learning curve and the technical knowledge that Facebook applications demand.
3 Tips for Creating Great Posts on LinkedIn and Facebook
B2B Marketing Traction
NOVEMBER 11, 2014
It’s easy to add an update on LinkedIn and Facebook, right? Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. For more details about getting the photo size right for Facebook posts, see this helpful blog post by David Coleman. 2.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Facebook.
Evangelizing a Content Marketing Program
brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved.
The Nine Best Facebook Marketing Tools
MAY 10, 2016
Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. Google Review Count: 790,000. Look no further than LikeAlyzer! BuzzBlogger.
Five reasons to be freaked out by the Facebook experiment
grow - Practical Marketing Solutions
JUNE 30, 2014
Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users. This was a corporate decision. I’m not a person who hates Facebook and is looking for a reason to ding them.
Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
FEBRUARY 23, 2015
If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News Feed. Place Tips and Beacon Technology.
Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
Ask yourself and your team how it is you communicate with your target audience through Twitter, Facebook and other social media platforms —have you appointed anyone to dedicate their energy to this task? single tweet, Facebook post or Instagram photo focusing on the right topic and posted at the right time could very well be worth a dozen haphazard posts that don’t have a clear purpose.
Content Marketing Playbook: Strategy and Roadmap
stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.
A plan to challenge the Facebook monopoly
grow - Practical Marketing Solutions
MARCH 17, 2013
A very frequent question I am asked is “What will be the next Facebook?” ” For many people, the logical assumption is that a better product will come along to replace Facebook because MySpace bumped AOL and Facebook bumped MySpace and so it is inevitable something will bump Facebook in the foreseeable future. Facebook is not a “technology.”
Five Facebook Advertising Features You Haven’t Tried Yet
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. One of the newest ad types to hit Facebook is the carousel ad. Facebook carousel ads require: • Clear images in a 600×600 measurement.
12 of the Best Facebook Post Ideas for Facebook Lead Generation
AUGUST 10, 2016
Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. Image Credit: Facebook.
Linking Instagram to Your Company Facebook Page [Quick Tip]
DECEMBER 2, 2015
One of the best ways to achieve this is by linking your Instagram account to your company's Facebook Page. Posting from Instagram to Your Company Facebook Page Timeline. On Instagram, sharing your posts with your company Facebook Page rather than your personal profile is a matter of changing your settings. Select Facebook. Here we selected TSL Marketing. And that’s it!
Staffing and Launching Your Content Marketing Program
SOCIAL Strategies, tools, and tips for spreading content through. on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. night.
3 Social Media Marketing Tips For 2014
It's All About Revenue
DECEMBER 29, 2013
Twitter and Facebook are still the leading platforms for social advertising, but LinkedIn is becoming a more popular place to advertise as well. Social Media Marketing Tips For 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this 2013 was truly a social year. Billion dollars spent in 2013.
Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
APRIL 7, 2015
Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. As I mentioned previously, Facebook organic reach is down across business accounts. Enjoy!
Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic]
AUGUST 11, 2014
When it comes to growing your business on Facebook, getting people to Like your page is only the first step. The best-performing Facebook posts aren''t just shipped on a whim -- they''re deliberately and strategically crafted. To help you develop the right strategy for your Facebook Page, TrackMaven analyzed over 1.5 Check it out, and happy Facebooking! Facebook
How to Improve your Facebook Ad Relevance Scores
JANUARY 12, 2016
One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. Relevance scores had always been a factor in the bidding process on Facebook, but last year was the first time they were visible to advertisers. First, I want to get into how Facebook calculates the relevance score. Have a clear message.
7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
MARCH 13, 2014
People will go to all sorts of lengths to get attention from a small subset of Facebook''s 1.23 Sometimes it''s good -- people focus on creating more compelling content or integrating Facebook with the rest of their marketing strategy. Though it takes more time, their Facebook Page grows steadily and actually delivers results. And that''s most likely why you''re on Facebook.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. Stating that “We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. What are the best practices for advertising on LinkedIn?
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. You can!
75 of the Best B2B Facebook Marketing Tips
Social Media B2B
JUNE 8, 2011
Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. This is especially true since Facebook introduced the EdgeRank algorithm, which only shows popular content in the newsfeed. link] Solomon , about Facebook Marketing for B2B Companies at the MarketingProfs B2B Forum. link to the source of each tip is included if you want to read more.
30 B2B Social Media Tips for 2016
JANUARY 26, 2016
As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Then use audience targeting and Facebook ads to get people to see it and sign up.”. really love this piece of advice from Social Media Examiner; while they are being specific to Facebook, it can really apply across a variety of social channels. 10 of the Best B2B Facebook Pages.
8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
JANUARY 23, 2015
Whether you’re a Facebook pro or just getting a Page up and running for your business or personal brand, Facebook offers marketing opportunities for users of all levels. In this post, I’m taking a look at eight tips and tricks that will help you harness (some) of the power of Facebook. The tips go in […] Author information Jim Belosic This monthly Facebook column is contributed by Jim Belosic. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. Facebook
37 Fantastic SEO Guides, Tips and Tactics
JUNE 4, 2013
Learn how to do all of that and then some here in more than three dozen of the best SEO guides and tips from the past year. General SEO Tips and Guides. Going beyond the usual SEO guidance, Lisa Wehr explains how to capitalize on mobile and local search, Google encrypted search results, and even Google+ and Facebook: “Where on a social site can you insert keywords?