Webbiquity

AUGUST 18, 2020

A tool to manage and produce conferences, workshops, and other virtual events. Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. Average user rating: 9.35. Average user rating: 8.67. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. If something goes wrong, attendees and management notice right away. Event management is teamwork.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

ClearVoice

NOVEMBER 25, 2022

With first-party data, organizations can future-proof their content marketing with a reliable supply of accurate audience data. This enables data-driven decisions in creating landing pages, registration processes, and website copy. Hybrid marketing experiences. Brand identity content marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Delivra

JANUARY 15, 2021

B2B marketing tactics are always evolving. So in 2021, there are seven B2B marketing strategies you need to have mastered. Whether you’re a B2B or B2C marketer, you have to go to your audience to share your messaging, at least at first. 84% of B2B decision-makers begin their buying process with a referral.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

xiQ

DECEMBER 15, 2021

The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist. The short answer is NO!

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Webbiquity

APRIL 10, 2018

Sales prospects have high expectations as well. How can marketers efficiently meet both buyer expectations and their own corporate objectives? Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. And communicate the business benefits?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

markempa

JULY 8, 2013

But, when Brickstream decided to sell a new queue management software product directly, it realized it was time to refresh the brand. This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. A Facebook page for Seymour. A Twitter identity for Seymour, @SeymourKnowMore.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Marketing Insider Group

JULY 13, 2020

More competencies required including content marketing, social, and operations. The advent of MarTech and data-driven marketing. Digital also altered marketing’s relationship with sales and increased the importance of marketing to the business. The business manages the workforce. IT is like HR.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Stevens & Tate

APRIL 18, 2024

Lead Management : The use of automation software in lead management allows senior living communities to capture and store detailed information about each prospect, from initial inquiry through to move-in.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

B2B Marketing Directions

JUNE 20, 2020

Recent research has shown that most B2B marketers view in-person events as a highly effective marketing tactic. Respondents also ranked in-person events as the third most effective tactic for initially bringing leads into the marketing/sales funnel.

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

Digital B2B Marketing

JUNE 4, 2013

If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch. To make this list, tactics must be cost effective, measurable and scalable.

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Which is why we’re seeing the rise of revenue operations.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Marketing Insider Group

JANUARY 4, 2021

We were early adopters of webinars at SAP Marketing and executed many on-line events with webinar platforms, providing great awareness and lead generation tactics for our field marketing and regional teams. I’m typically managing multiple events per week, sometimes even at the same time.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly. Precise AI prompts lead to content that speaks directly to potential leads, making the lead-generation process a hit.

Examples 77

Examples ROI Planning Work Management 77

Webbiquity

MAY 25, 2021

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And the value of an email marketing campaign has come back into fashion. That’s cute.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. What does ABM stand for in B2B Sales and Marketing? It’s a transformational programme.”.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Excelsior Research

JUNE 1, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Demand Generation Marketing It may be a process with multiple steps, it is a mixture of education and brand storytelling. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Demand Generation Marketing Demand generation marketing is a process with multiple steps, it is a combination of education and brand storytelling.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Brandpoint

OCTOBER 28, 2019

Omnichannel communication via multichannel tactics. We’re an online culture now and brands need to keep up by creating a well-defined and streamlined experience for their users to make any process easier and enjoyable. In 2020, think of how chatbots can help streamline processes for your customers.

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

SpotMe Blog

JULY 25, 2021

Hybrid events can work for many types of meetings and programs, including internal and external company events. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Marketing and sales events. 5) Social Media Marketing World. Trade shows. Team meetings.

Examples 111

Examples Enterprise Management Work Management Conference 111

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. Meta (Facebook). Meta (Facebook). “How?” Epic Games.

Enterprise Management 109

Enterprise Management B2B Marketing B2B Marketing Management 109

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. All of it comes down to planning — and part of that planning means driving ticket sales. Just kidding.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Metadata

MARCH 15, 2022

There’s a lot to cover, but here’s our tl;dr version: Demand generation is the process of building an audience across channels. Lead generation is the process of turning your audience into sales prospects. Demand generation is the bulk of all B2B marketing. Everything from the top of the funnel down to customer marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

Valasys

APRIL 13, 2020

Since the very inception of the B2B businesses, customer relationship management has been in use in some way or the other. Agile CRM integrations are need of the hour for modern businesses to meet the expectations of their customers and to outlast their competitors in the lead acquisition, nurturing and sales closure game.

CRM 98

CRM Marketing Management Deliverability Intent Data 98

Hubspot

SEPTEMBER 24, 2018

6 Brain Triggers Copywriters Use to Drive Sales. Let’s look at this modern example: This Facebook ad leverages something called the information gap. Editors at Buzzfeed use this tactic to create compelling headlines. Marketers and copywriters use it to create ads that command attention -- always have, always will.

Copywriting 76

Copywriting Trigger Marketing Comparison Banner Ads 76

Smashmouth Marketing

SEPTEMBER 10, 2009

nedelsha : RT @annekeseley : All Sales 2.0 sales20 Saleschannels : Sales 2.0 Conference Chicago IDC suggests change VP Sales title to VP Customer Outcomes! sales20 Sales20Conf : What about sales & marketing sharing compensation plans. sales b2b sales. sounds like a tweetup! sounds like a tweetup!

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Valasys

APRIL 15, 2020

Effective lead nurturing is all about succinctly and relevantly addressing the problem areas of the prospects with the intention to boost sales. Read more on How to Build Customer Loyalty with Content Marketing. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Webbiquity

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Building interest in the lead-up to your event is essential to ensure a strong turn-out. 77% of all Americans have at least one social media profile.

Social Media 202

Social Media Promotion Creativity Media 202