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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. How to avoid plagiarizing content.

Ethics 121
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AI Voice Cloning: Everything You Need to Know For Now

Spiralytics

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns. What is AI Voice Cloning?

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Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

While its sustainability storytelling has often gone viral on Reddit , GE Reports shifted focus in the spring to cover how GE Healthcare—and the rest of the world-was fighting back against COVID-19. In recent years, Bank of the West has been doubling down on ethical and sustainable investing through its Impact Solutions investment arm.

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Is Employee Advocacy Just for B2B?

Onalytica B2B

Business outcomes for B2C are also around driving brand awareness and consideration, as well as shaping brand perception as a great, ethical brand to work for and buy from. This is often picture and video content on YouTube and Instagram such as unboxing and tutorial videos. Business Outcomes. Social Media Channels. Content Focus.

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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Prefers visual content Gen Alphas have an affinity for visual content, spending ample time on platforms like Instagram, YouTube, and TikTok. Over half (51%) first discover brands through YouTube videos, showing the importance of visual storytelling in modern marketing. These sites are an ideal place to center engagement efforts.

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SEO Clickbait: Pros, Cons & How to Leverage Clickbait for SEO

seo.co

To understand how the phenomenon came to be, we must look at the two signature qualities that allow it to exist: the motivation to earn clicks by any means necessary, and the social element of viral ideas. Sensational headlines are ethical when they’re true. Hook people with headlines ethically. Sensational?

SEO 98
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Corporate Responsibility in the Age of Content and Social Media

Contently

” That commitment to envisioning a more ethical fashion industry is starting to pick up support. How should a brand use content to prove its ethical practices and connect with people? Consider 2017’s viral #DeleteUber campaign on Twitter if you need an example of how company policies can tarnish a brand’s reputation.