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4 areas of martech with ethical concerns

Martech

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration. ” So, don’t act like it.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. The Ethics of Social Media Content appeared first on Contently. How to avoid plagiarizing content. Be inspired. Give credit where credit is due.

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How to Balance Ethics and Reality in Influencer Marketing

Convince & Convert

What is new for some, however, is the challenge to make sure all earned media complies with what the FTC and Google define as “ethical.”. While ethically any influencer has a responsibility to their audience to disclose a brand relationship, legally the brand is the one who gets in trouble when disclosure is lacking.

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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Anthony Iannarino.

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Giles Palmer on Old vs. New Work Ethic

Oktopost

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Giles Palmer, Founder of Brandwatch and current Chief Growth Officer at Cision takes the hot seat today. Watch the recording: Want to hear more from renowned marketing leaders?

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Leading in the era of AI with Nuri Cankaya

Oktopost

Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. In a groundbreaking episode, Nuri Cankaya speaks candidly about the world of AI and the importance of secure AI.

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How to Legally and Ethically Curate Content

Scoop.it

But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. Instead, you have to work within the rules and curate in a legal and ethical manner. Sites like YouTube and Vimeo allow you to quickly curate and share their content – no questions asked. Take it Down if Asked.