nDash

MARCH 31, 2020

Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?” Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years. I feel ghostwriting that’s performed in this way is ethical. Things change!

Ethics 69

Ethics Work Management Ideal Customer Profiles Custom Publishing 69

Oktopost

JULY 29, 2021

Listen to the podcast: For more thought leadership on work ethic, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

Ethics 62

Ethics B2B Thought Leadership Transparency Thought Leadership 62

Oktopost

MARCH 6, 2024

Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. In a groundbreaking episode, Nuri Cankaya speaks candidly about the world of AI and the importance of secure AI.

Marketing AI 96

Marketing AI Lead Ranking Ethics Leads 96

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. with only a handful.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. And so is consent.

Privacy 111

Privacy Transparency Privacy Protection Ethics 111

Trade Press Services Newsletter

AUGUST 3, 2023

Should Marketers Use Artificial Intelligence to Generate Content? While these tools can save valuable time and free up professionals to focus on more critical tasks, there are potential consequences that marketers should consider. Legal and ethical concerns cannot be overlooked. ” The answer is…maybe.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Webbiquity

MARCH 7, 2023

Because you are doing most or all of your work out of the direct site of clients, maintaining the highest ethical standards is absolutely essential. A storm knocks out your power and Internet. But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. You get sick.

Consulting 348

Consulting Marketing AI Paid Search Agency Ad Building 348

BOP Design

OCTOBER 26, 2023

In an increasingly competitive market, the design of your B2B website plays a pivotal role in how your business is perceived. IBM: The Pinnacle of Responsiveness In a world where 54% of all internet browsing happens on mobile devices, IBM excels with a design that’s as functional on a smartphone as on a desktop.

Design 107

Design Marketing Websites B2B Ethics 107

Salesforce Marketing Cloud

JULY 5, 2023

There are also powerful tools in the market to unlock customer data and actionable insights such as our new Salesforce Data Cloud. The internet changed trust forever,” he said. “The The internet changed trust forever,” he said. What’s ethical in a society is completely contextual, as well.”

Design 96

Design Personalization Ethics Ad Exchange 96

Martech

FEBRUARY 8, 2023

I imagine that most marketers have been feeling the same since that fateful day when OpenAI released ChatGPT and we went from imagining what AI could do to seeing what it will do, to and for our profession. I don’t think it will replace us marketers, strategists, planners or creatives in the immediate future. Here’s why.

Marketing AI 105

Marketing AI Advertising Agencies Ethics Copywriting 105

Marketing Insider Group

NOVEMBER 9, 2016

Having been in the Internet marketing profession for eight years now (seven of which have been specific to SEO and search marketing,) I’ve worked for several companies that employed both “black hat SEO” and “white hat SEO” programs.

SEO 245

SEO Content Marketing Ethics Content 245

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing AI 128

Marketing AI Enterprise Management Paid Search Agency Work Management 128

SocialPilot

JANUARY 9, 2024

With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere.

Marketing AI 89

Marketing AI Social Media Media Ethics 89

Content Standard

FEBRUARY 11, 2017

Data drives marketing decisions, so the fact that more and more acquisition channels seem to be making themselves apparent every day should be a cause to celebrate. The truth is, the current data landscape brings marketers closer to a line that represents a breach of privacy. Understanding the Ethical Use of Data (EUoD).

Ethics 40

Ethics Enterprise Management Work Management Marketing Management 40

Contently

JUNE 16, 2022

Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. Why Content Marketers Should Beware of Medical Misinformation. The result of this misinformation?

Paid Search Agency 183

Paid Search Agency Ethics Case Studies Guidelines 183

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Trends 331

Trends Planning Enterprise Management Paid Search Agency 331

Exo B2B

JANUARY 30, 2024

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Martech

JULY 10, 2023

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. As a society, we need to collectively hit the pause button and work out how to harness this technology ethically and responsibly. Keeping up with these tools is impossible. has launched.

Marketing AI 134

Marketing AI Paid Search Agency Trends Copyright 134

Martech

SEPTEMBER 1, 2022

Digital marketers still have a job of course. It seemed like it was always ‘getting there’,” said Adam Binder, owner, founder and CEO of digital marketing and SEO firm Creative Click Media. What digital marketers can do. Digital marketers will have to learn on the fly and try to identify best use cases.

Marketing AI 112

Marketing AI Ethics Paid Search Agency Phishing 112

Martech

JULY 14, 2023

Artificial intelligence continues to take the marketing world by storm. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 Avoid copyright and ethical issues by using AI as an assistant, not as your sole writer and editor.

Marketing AI 91

Marketing AI Practices Tools Copyright 91

Unbounce

JULY 5, 2023

The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy. How is AI used in marketing?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Webbiquity

SEPTEMBER 28, 2021

You may have remembered Parler was banned from the Internet until they could find a new host company last year. We also must remember, these are all free platforms, we are at the mercy of their alleged privacy policies, ethics, company culture, professionalism, and operations. What Others Have to Say.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Martech

MAY 3, 2023

No, none of this needs to be in your marketing budget for 2024. Which goes to show that there are many other concepts out there that could significantly change the internet and our relationship with it. Imagine how some of these concepts could play into marketing strategies…one day. Why we care. Unported license.

CMS Development 104

CMS Development Marketing Budget Creation Content Marketing Budget 104

Stevens & Tate

MARCH 27, 2023

Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. Remaining visible on the internet is key to gaining more reactions. Social media has become a critical part of our lives, and businesses are taking notice. We have covered these and more below.

SEO 110

SEO Peer-to-peer Paid Search Agency Lead Scoring 110

SmartBug Media

JANUARY 5, 2024

The ’90s brought the proliferation of the internet. We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? Will Marketing Be Replaced by AI?

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Brandpoint

DECEMBER 17, 2020

The internet provides global access to information, stores, education, financial institutions, audio and video, but often remains restricted or dependent on assistive devices for millions of people to gain unhindered access,” notes Kim Krause Berg in Search Engine Journal. Some, especially those funded by or involved in trade with the U.S.

Marketing Websites 150

Marketing Websites Guidelines Internet Marketing Ethics 150

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage. Consider these seven techniques: 1. Conduct an SEO audit.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Martech Advisor

FEBRUARY 11, 2020

Safer Internet Day promotes responsible, respectful, and positive use of online and digital technology on the internet. In an era where consumers are becoming increasingly anxious about their privacy, how can marketers be respectful toward their data and build trust? February 11 is Safer Internet Day this year.

Privacy 90

Privacy Lead Ranking Ethics Work Management 90

Martech

MAY 31, 2023

Professional development is essential, especially for those in dynamic fields like marketing and technology. Here are some marketing technology professional development books and podcasts that I find useful. For anyone who needs to brush up or learn more about modern B2B marketing and sales, this serves as a great foundational text.

Work Management 104

Work Management Viral Marketing Marketing Management Cold Calling 104

SmartBug Media

AUGUST 23, 2023

Some arguable examples are the printing press, the steam engine, and the internet, considering their global impact. This interconnection causes monumental technological advances such as AI to touch practically every industry, department, and market around the world.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Webbiquity

JANUARY 21, 2022

Almost every marketing professional, at least once in their lives, thinks about starting a new business. Those who work in marketing roles are naturally creative and aspiring individuals, and that little entrepreneurial flair can be a huge asset in the role. Contributed post. Find a Killer Idea. Identify a Niche. Set Up a Website.

Work Management 252

Work Management Planning Marketing Management Paid Search Agency 252

Stevens & Tate

MARCH 8, 2022

Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. With that in mind, the following is a guide on marketing to different generations. With that in mind, the following is a guide on marketing to different generations.

Generation 126

Generation Brand Identity Branding Peer-to-peer 126

Convert

AUGUST 14, 2023

This is practically unavoidable since the potential market AI can capture is almost the entire breadth of humanity. So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business. And we invite you to do the same.

Marketing AI 52

Marketing AI Ethics Business Privacy 52

seo.co

FEBRUARY 15, 2022

Unfortunately, clickbait is synonymous with unethical marketing thanks to the intentional disconnect between headline and article. Sensationalist headlines have always been around in some form—most notably on the cover of supermarket tabloid magazines—but it’s only within the past few years that they truly rose to prominence on the Internet.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98