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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print).

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Mobile Personalization: How to Turn Expectations Into Opportunities

Martech Advisor

The need to personalize communications, particularly those appearing on mobile devices, cannot be overstated. Smaato's Glenn Fishback examines how far along marketers are in their efforts. The need to personalize communications, particularly those appearing on personal mobile devices, cannot be overstated.

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5 Digital Advertising Trends in Europe 2023

Matchcraft

With a possible recession on the horizon, many firms are facing a decrease in consumer spending, leaving them fighting for a share of the market. increase in overall digital ad spending according to eMarketer forecast. of global users in 2023 according to eMarketer. rise in search spending in 2023 compared to an 8.9%

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The future of martech: what does the industry look like post COVID-19?

ClickZ

A mobile-first approach will become table stakes in creating convenient and safe environments for customers to engage with brands. Marketers that leverage consumers insights to create personalized content experiences and one-to-one relationships with their customers will be the big winners from a brand loyalty perspective.

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Pulling the thread on Threads: Meta’s new social network four months in

illumin

Where Threads can go from here Up until recently, Threads was relegated to mobile use, but the network has recently changed that. For example, Meta is currently testing keyword search on Threads in the Australian and New Zealand markets. One of the biggest hurdles is going to be loyalty and personal habits.

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50 Statistics About Retail Marketing and Consumer Shopping Trends

Porch Group Media

50 Statistics About Retail Marketing and Consumer Shopping Trends (Updated for 2021). Personalization, customer journeys and online experiences are being scrutinized more than ever and those who have traditionally shopped at brick-and-mortar locations are expecting the same experiences online that they have received at physical locations.

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How Financial Institutions Can Offer Each Customer Unique, Real-Time Value

Martech Advisor

As mobile banking apps rapidly become a staple in financial services, they are replacing the need for in-person branch visits and driving operational savings and measurable business results. In 2018 eMarketer reported that 49.2% of US mobile phone users utilize mobile banking tools, a 6.6%