email Personalization Related Topics 
Writing on the Web
AUGUST 25, 2016
The first is an attractive personality. In other words, your brand works when: You develop a distinct brand personality. You repeatedly use personality to establish associations with positive emotions. Three “brand personalities” come to mind: The duck. Send me an email. Questions on branding?
Writing on the Web
DECEMBER 16, 2015
Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories.
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Writing on the Web
APRIL 8, 2015
As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. If you want clients to call you, be specific and tell them to call or email you. ” (WIIFM). Got results?
Writing on the Web
JANUARY 18, 2011
How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body. Email this via Gmail. Email this to a friend?
Writing on the Web
NOVEMBER 11, 2010
The first is an attractive personality. In other words, a company’s brand works when: They develop a distinct brand personality. They repeatedly use personality to establish associations with positive emotions. They repeatedly use personality to establish associations with positive emotions. Email this via Gmail.
Writing on the Web
JULY 2, 2010
Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? They create connections to their readers through their personalities. “Personality plays a huge role in a blog. Maybe I need to lighten up and add some personal stories. What do you think?
Writing on the Web
AUGUST 1, 2012
Lately I’ve been getting one or two emails a week from aspiring freelance bloggers asking to submit guest posts. Some of the emails are well-written and I’ve said ‘yes.’ ’ But many aren’t writing a compelling offer in their emails. I’ll even spell it out for you as a template.
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