KoMarketing Associates

AUGUST 6, 2019

In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. SEO and PPC Keyword Research. Keyword research is both a fundamental and critical component of search marketing programs; paid and organic.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

DECEMBER 27, 2017

20+ Benchmarks for Measuring B2B SEO Performance. 30 SEO Best Practices for B2B Organizations in 2017. This past year we decided to change that and released two new case studies on SEO-centric content marketing. What Advanced SEOs Need to Know About Algorithm Updates via Search Engine Land.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

APRIL 30, 2012

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization’s marketing communications team. SEO-Specific Metrics. Email address, phone number perhaps.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The growth in guest blogging outreach and the notion that guest blogging alone will benefit SEO illustrates the evolution of marketing tactics meant to deliver short term value. SEO and (B2B) Marketing Strategy.

Tactics 120

Tactics SEO B2B Marketing Planning 120

KoMarketing Associates

MAY 4, 2017

B2B marketers need to think about SEO, social media, and content marketing efforts meant to satisfy a more diverse set of requirements across multiple personas. B2B Buyer Personas & SEO Lead Generation. It is no secret that SEO plays an important part in lead generation for B2B marketers.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

FEBRUARY 15, 2018

This is an overwhelming majority and makes Facebook a huge leader against all other main social networks (for perspective, only 25 percent use LinkedIn). If you have any type of blog on your website, you’ve probably been inundated with canned emails asking for links or guest post opportunities so they can submit content.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

JUNE 2, 2016

Email, the website, and SEO. Discovery Attribution: Better attribution between social media and top performing acquisition channel results (like SEO and content marketing). Percentage of network that is associated with target industries/markets (using keyword identification). Network Analysis in Action.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

APRIL 7, 2021

Typically, “gated” content means someone has to give their email address in exchange for access to the content. But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. Specifically, it means “ungating” more of your content. So yes, ungate some of your content.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

NOVEMBER 12, 2019

Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. 5 Tactics to Improve B2B Lead Quality on LinkedIn. Get your site’s SEO dialed in. The drawback to SEO is that it’s very much not free in terms of time. So SEO is a great overall strategy.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Twitter Ads : Use audience and keyword targeting to serve your content to demographics that fit your needs.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

DECEMBER 30, 2013

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. 5 Critical Components of Successful B2B SEO Content Marketing Execution. 4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles. A Case Study In B2B SEO Keyword Analysis. A Case Study In B2B SEO Keyword Analysis.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MARCH 5, 2013

LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution. An estimated 83% of B2B marketers use LinkedIn as part of their social media strategy because of the opportunity to connect with businesses, brands, industry leaders, and professionals.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

JANUARY 16, 2014

Creating buyer personas is an essential step in this process, helping to uncover information beyond demographics, including role in organization, keyword opportunities, and third party influences. If the entire piece of content doesn’t directly relate to your keyword, don’t force it. Google notes the best titles are clear and concise.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

AUGUST 14, 2014

Content can be used to make an immediate call to action (whitepapers, email campaigns, etc.) What is your current keyword strategy and what are your core focus terms? Value to B2B content marketers : A strong core set of keywords should shape the content strategy. 12 Questions to Ask When Performing SEO Keyword Research.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

MARCH 22, 2016

With that in mind, I’ve trolled various Q&A sites – including Quora, LinkedIn Groups, FAQ Fox, among others – and come up with a list of some of the top content marketing challenges people are asking about. To take it a step further, it’s a good idea to collect and apply customer feedback (surveys, email, social media engagement, etc.)

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

OCTOBER 17, 2017

From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.” And of course, don’t forget to do keyword research and create an SEO-friendly title.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

KoMarketing Associates

JANUARY 22, 2015

If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. While there are never guarantees with B2B content marketing and SEO, there are ways to orchestrate your program to help mitigate mistakes and overcome inevitable obstacles. There is no escaping it.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

DECEMBER 1, 2015

6 Ways to Optimize Video Content like a B2B SEO Pro. It’s our job to understand the factors that go into determining what pages rank highly and what types of content are appearing for relevant keywords. Additionally, throughout the week, we are very actively sharing any relevant industry news information with one another via email.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

JUNE 18, 2013

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. The first session of Day 1 was the “Periodic Table of SEO Ranking Factors” and Jenny Halasz gave a very good presentation about the importance of sound site structure. Clean Up Site Architecture.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

MAY 3, 2022

Track how SEO efforts impact your website, leads, and overall revenue. . For example, if your goal is brand building, then metrics related to SEO and engagement are more important than MQL to SQL conversions. . SEO Success . On-page optimization and website SEO helps your content show up for relevant searches.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

JULY 24, 2013

Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. The B2B SEO and contact marketing team can learn much from what the newsroom faces every day. A Content Development Repository.

SEO 120

SEO Peer-to-peer Ethics B2B 120

KoMarketing Associates

NOVEMBER 21, 2017

This information can be used to guide essential elements of a program like the prioritization of keyword research, orchestration of social media channels, and alignment of content marketing development and distribution with buyer preferences. LinkedIn came in second place (14 percent), and Twitter in third place (7 percent).

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

DECEMBER 30, 2014

It looks at the ideal length for everything from a tweet to a headline to an email subject line to a presentation and provides data as to why that particular length performs better. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. From Ryan Young.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

KoMarketing Associates

FEBRUARY 12, 2014

Soliciting this type of information allows us to deliver the type of content we know our clients’ audience is looking for , which ultimately allows us to craft personalized SEO and social media marketing programs. LinkedIn groups or Google+ communities), and taking advantage of guest posting opportunities or syndication sites.

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 120

KoMarketing Associates

JULY 16, 2019

Whether you’re a content marketer who wants to try something new or an SEO who relies on content to be successful, there are so many things we can do. Wegmans is a grocery store based out of Rochester, NY that has done an amazing job curating and creating content for social, for email, and for their print magazine. Easy as pie!

Content 120

Content Keywords Storytelling Search Marketing 120