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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

Now, Marketing Home gives you a personalized dashboard, displaying immediate insights into the performance of various marketing efforts, from email campaigns to social media engagements. How it helps you This update transforms how files are managed and accessed in HubSpot, streamlining operations for managers and their teams.

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9 Website Marketing Ideas for Manufacturing Companies

Brandpoint

Make sure that when you implement case studies you link the case studies to relevant pages of your website, like industry pages and service pages. You can also link them in blog posts, send them in email campaigns and post them on social to draw traffic back to your website.

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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Webinars: These live presentations are usually about an hour and are a great way to engage current and potential users in real-time online. The world’s most popular CMS has also spurned dozens of non-affiliated websites that share information and tutorials with other users, like WPBeginner , as well as theme and plugin marketplaces.

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Does Your Professional Services Firm Need a High Performance or a Branding Website?

Hinge Marketing

Are you using an open source Content Management System (CMS) that allows you to easily make updates to your website on your own? For instance, think carefully about your CMS and its ease of use. Consider these questions: Is your site integrated with Google Analytics?

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Here’s How to Make Your Website As Personalized as Your Email

Adobe Experience Cloud Blog

Put simply, your website should be just as personalized and targeted as your emails. The technology exists to customize experiences, messages, and calls-to-actions, regardless of what content management system (CMS) you use. For example, say that a travel company has a blog with well-tagged content that spans many topics.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This information also identifies top performing channels and where budgets are best utilized. While these new leads are in trial, we use Intercom to send email campaigns to do the best we can to convert leads to new customers.

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The 3-Step Guide to Identifying and Tapping the Most Profitable Demand Channels

Televerde

One of the best lead generation strategies is digital event marketing, such as presenting at user conferences, hosting networking events, or conducting webinars. Some of the best demand channels for this stage include: Email campaigns. Guides for your products or services. Content management system (CMS).