Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

TrustRadius Marketing

JANUARY 24, 2023

10 Workflow automation Customer journey templates Customer journey tracking Email campaigns Account health scores Freshdesk 8.5/10 10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 Data and SMS are classified by quota, data, and machine-to-machine SMS.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

10 Workflow automation Customer journey templates Customer journey tracking Email campaigns Account health scores Freshdesk 8.5/10 10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 Data and SMS are classified by quota, data, and machine-to-machine SMS.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

QuanticMind

OCTOBER 9, 2023

Email Relatively inexpensive to create, design, and test, emails allow marketers to communicate on an individual level with target audiences who have already submitted their contact information somewhere along their buying journey. It caused a huge stir across the advertising industry.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Adobe Experience Cloud Blog

JULY 10, 2015

And in our follow-up emails we would say, “Thanks for joining us! We saw the highest click-through rate of all email campaigns. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns.

Marketing Automation Services 48

Marketing Automation Services Marketing Budget Marketing Management Webinar Metrics 48

Vision6

JUNE 1, 2021

What Does This All Mean For Email Marketing? Data plays a big part in email marketing, from collecting contact data to personalising email campaigns. These big changes to how companies and businesses handle data is going to affect email marketing.

Privacy 93

Privacy Email Marketing Marketing Analytics Tools Paid Search Agency 93

ClearVoice

DECEMBER 9, 2022

.” YouTube has a section specifically for short videos, which brands use to create inspiring top-of-the-funnel campaigns. Another trend in content marketing we’re seeing is an increase in cinematic-style videos where the product is present but takes a backseat to the story. And that’s a balance for marketers.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Optinmonster

DECEMBER 22, 2022

Every customer or lead has an email address associated with them, so you can tell exactly which emails they’ve opened or links they’ve clicked on. Email marketing is also easy to measure. Plus, split-testing lets you fine-tune and optimize your email marketing strategy over time. 2-Step Optins. Sendinblue.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Litmus

NOVEMBER 16, 2018

If you’re not familiar, modular design is the method of creating components (or modules) for each element in your email campaign and using those components to quickly build a new email. Think of it as working with email like LEGO. Thanks for the really helpful presentation @lundberglouise_ #LitmusLive.

Trends 71

Trends A/B testing SMS Conference 71

ClickZ

OCTOBER 22, 2020

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

SalesIntel

NOVEMBER 18, 2021

Check out the top email marketing tools for 2021 that will help you save time and improve productivity. Convertkit offers you the fluidity and versatility required in email campaign development and execution. As the name suggests, you can use Campayn to create quality email campaigns. Convertkit. Get Free Data.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Email Marketing 52

GreenRope

AUGUST 20, 2020

Engage customers before gracing their inboxes with sales, create digital magazines or present new product descriptions. An automated marketing welcome email adds a personal touch. It directly communicates to new contacts, without you having to send individual emails. This begins from the moment a prospect subscribes to emails.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Conversion 52

Outgrow

MAY 21, 2021

In other words, Selz enables a brand to present and manage their store on social media & Google Smart Shopping. Combine multiple channels, (web, SMS, and email), save time with pre-built workflows for order confirmation, cart abandonment, shipping confirmation, and do automation splits and A/B split testing. .

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Act-On

OCTOBER 2, 2023

SMS Marketing Automation Depending on how you use SMS marketing for your financial service marketing, you can use automation to schedule text messages within your ongoing campaigns, track performance, and include engagement data in customer profiles.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Marketing Automation Service 189

Huptech Web

MARCH 16, 2023

The future of eCommerce is personalization since it presents numerous benefits to businesses and consumers. 76% of loyalty members prefer SMS updates from their favorite brands, which explains how effective personalization can be. As a result, personalization can help to increase sales and revenue for businesses.

eCommerce 52

eCommerce Trends Personalization Marketing AI 52

Litmus

DECEMBER 8, 2020

Jason Rodriguez: Delivering is brought to you by Litmus, the only platform trust by professionals to help you send email with confidence every time. Over 600,000 marketing professionals use Litmus’s tools to build, test and analyze better email campaigns faster. Jason Rodriguez: Yeah.

Multi-Touch Attribution 83

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 83

Outbrain

MAY 6, 2019

You can create more personalized email campaigns by including the customer’s name and specifying the product or service they were interested in. Once you capture the data, you can remarket to your customers with special offers, promotions, coupons, contests and other things via SMS, email, app, or mobile wallet loyalty.

Marketing & Strategy 44

Marketing & Strategy Business Landing Pages Loyalty 44

Vision6

SEPTEMBER 6, 2021

Taking advantage of this will drive a higher engagement rate for your clients’ email campaigns. These emails can act as the starting point in a content workflow, and if subscribers are happy with what they get from gated content, they are much more likely to engage with further email campaigns. .

Marketing Automation Services 90

Marketing Automation Services Marketing Automation Email Marketing Automation 90

TrustRadius Marketing

SEPTEMBER 20, 2022

10 Usability Price Customer support Email integration Interaction tracking Social data and engagement Zoho Desk 9.0/10 10 User segmentation Drip email automation Usability Price API and integrations Data collection and export. This is a necessary upgrade if your business works with email campaigns. Twilio Conversations.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Marketing Management 98

Optinmonster

MARCH 21, 2022

That means you have the ability to send email reminders, push notifications, SMS reminders, and tab notifications. Email Reminders. SMS Reminders. Drip is a straightforward cart abandonment solution focused on email and SMS marketing. Personalized Cart Recovery Emails. Automated Email Campaigns.

Software 75

Software Best Practices SMS eCommerce 75

Litmus

DECEMBER 22, 2023

Welcome back to our monthly series where we dive into the best email campaigns that hit our inboxes in December (aka the second busiest month of the year for engagement!). Playful animations, clever campaigns, and thoughtful timing were top of our list. What stood out?

SMS 91

SMS Opt-out Opt-in Validation 91

Valasys

APRIL 17, 2023

Common Personalization Challenges Like all marketing strategies, personalized marketing presents specific challenges that businesses must overcome to succeed. SMS Another widespread communication is SMS. Emails Yet another essential channel is emailing. Some of the most common hurdles are listed below.

Marketing Automation Services 52

Marketing Automation Services Personalization Content Marketing SMS 52

Litmus

JANUARY 22, 2021

Shazad’s journey into email marketing (1:10). On using email first in AutoNation’s omnichannel efforts (4:12). On how he presents data to different teams (7:40). Major challenges of going email first (10:50). And it was the first email marketing program that the company had had.

Work Management 111

Work Management Marketing Management Multi-Channel SMS 111

Metadata

SEPTEMBER 19, 2022

Try these strategies in your next targeted marketing campaign, and get better results with less tedious effort. Highly targeted email marketing. According to Forbes, “Email marketing is still the most powerful tool to take your business to the next level.” Example of highly targeted email marketing. A 38% open rate, 3.5%

Paid Content 52

Paid Content Examples Psychographics Advertising Agencies 52

Optinmonster

SEPTEMBER 6, 2021

The only problem is that they leave you vulnerable to algorithm changes that can affect the campaign’s success. With email marketing, you don’t have to worry about any of this. Once you have a robust list to work from, you can send email campaigns whenever you want for: Company updates. SMS marketing.

Marketing Automation Services 69

Marketing Automation Services Tools Ad Building Work Management 69

Optinmonster

DECEMBER 3, 2023

In most sales funnel presentations you’ll see a chart similar to the one above, but we think it’s actually easier to understand the sales funnel when you don’t use the buzz words for each stage. Want to improve your SMS marketing strategy? Read this post on how to collect phone numbers by using popups on your site.

Top of Funnel 104

Top of Funnel Conversion Rate Conversion Cross-Selling 104

Optinmonster

NOVEMBER 8, 2021

It takes less than 3 minutes to sign up for an account and begin writing your first email campaign. With that in mind, let’s see how easy it is to craft your emails. b) Ease of Use for Writing Your First Email . You can quickly build a campaign by navigating to Campaigns in the left-hand side menu.

Business 60

Business SMS Pricing Price 60

Valasys

JANUARY 3, 2023

The daily program execution you carry out, ranging from social media and simple email to web content and webinars, is what ultimately fuels your strategic revenue-building initiatives. There are far too many metrics that may be gleaned from email campaigns, online stats, webinar turnout, and other sources to mention them all.

B2B Marketing 40

B2B Marketing Lead Ranking Marketing Qualified Leads Planning 40

Single Grain

JULY 13, 2023

Email Marketing: Building and nurturing an email subscriber list enables businesses to deliver personalized and targeted messaging directly to customers’ inboxes. Mobile Messaging and SMS: Leveraging mobile messaging platforms and SMS marketing allows businesses to reach customers directly on their smartphones.

Privacy 52

Privacy Paid Search Agency Ads Mobile Advertising 52

Optinmonster

JULY 3, 2020

You can create a webinar registration popup to let users know about your upcoming presentation: Then you can either redirect them to a webinar landing page or cut to the chase and get their email address to send follow-up information. These resources have everything you need to make your email campaigns more profitable.

Marketing Websites 92

Marketing Websites Top of Funnel Trigger Marketing SMS 92

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. Brevo’s cloud-based interface is user-friendly, offering a range of features, including a detailed campaigns dashboard, CRM capabilities, and marketing communication tools.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

ConvertKit

SEPTEMBER 16, 2020

With tags and segmentation, you can provide highly personalized and relevant content to every subscriber on your email list, leading to higher open rates and sales. Our visual analytic dashboard presents all the information you need in a digestible format, so you can understand and use your analytics to increase clicks and conversion rates.

Newsletter 73

Newsletter Budget Programs Tools Work Management 73

Litmus

SEPTEMBER 14, 2020

When you put Email First, you quickly realize that your email analytics, unlock a wealth of insights to give you the ability to truly understand what your customers, subscribers, and prospects want to hear from you. Email is used to explain that there are real people waiting to talk to them via phone, not replace that interaction.

Newsletter 66

Newsletter CMO SMS Digital Marketing Funnels 66

Litmus

SEPTEMBER 14, 2020

When you put Email First, you quickly realize that your email analytics, unlock a wealth of insights to give you the ability to truly understand what your customers, subscribers, and prospects want to hear from you. Email is used to explain that there are real people waiting to talk to them via phone, not replace that interaction.

Newsletter 64

Newsletter CMO SMS Digital Marketing Funnels 64

Content Marketing Institute

OCTOBER 10, 2018

How content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about are a few of the new findings presented in CMI and MarketingProfs’ ninth annual B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report , sponsored by Conductor. How you can use this insight.

Research 109

Research B2B Marketing Marketing Budget Creation Content Marketing 109

accelerate agency

AUGUST 10, 2021

One of the more exciting options is Campaigner. . What you get: Tools include an easy-to-use email builder that displays beautifully across all devices. You can even automate email and SMS customer journeys and create personalized content that engages your customers. . So why should you give them a second look?

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

BenchmarkONE

JANUARY 25, 2023

Just giving a few parameters, the platform provides you with contact information from public sources with its search and prospecting tools and helps you run and set up cold email campaigns to contact leads. Key Features: Email finder Email verifier Automatic email sequences Lead generation 16.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82