The Point

SEPTEMBER 12, 2013

Most email clients block images by default, so copy won’t be seen when images are suppressed. Define alt tags for images that include your CTA or headline. Break up long blocks of copy into short paragraphs of 1-2 sentences each, even it makes the email look longer. as titles for sections of content).

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

SmartBug Media

NOVEMBER 4, 2022

What Is Email List Management? Email list management is the process of managing the contacts in your list. Managing your contacts includes assigning the proper tags, segmenting your contacts into appropriate buyer groups, and regularly cleaning up your contact list (especially for contacts that are long past engaging with your brand).

Work Management 59

Work Management Marketing Management Practices Deliverability 59

Optinmonster

APRIL 4, 2024

Automation Functionality : Email marketing automation makes it possible to send welcome email series , abandoned cart emails, win-back campaigns , and more. You’ll need an email platform that makes it easy to set up an automated workflow , which allows these email campaigns to run on their own.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 104

Deliverability CAN-SPAM Privacy Protection Churn Rate 104

Optinmonster

JUNE 4, 2021

Weekends are not a great option for sending emails, with Sunday only slightly better than Saturday. From GetResponse’s data, we learn that Tuesday has the highest open rate and click-through rate , making it the most popular day to send emails. HubSpot’s peak time for email opens was 11 am.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Litmus

NOVEMBER 16, 2021

Litmus Email Analytics is not meant to replace data from your email service provider (ESP). Email Analytics offers additional insights to supplement the data you’re probably already collecting and reporting on. Here’s what you’ll find in Email Analytics: Open rate data. It’s that simple.

Analytics 97

Analytics Email Marketing Privacy Protection Marketing & Strategy 97

SendX

APRIL 26, 2021

Subject lines are the first thing that incentivizes someone to open your email, so it's critical to get it right. One tip to improve your subject lines is to personalize them with the recipient’s name - this can increase open rates by up to 50%. How to measure the effectiveness of my email campaigns?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

BenchmarkONE

SEPTEMBER 8, 2022

There are more than 4 billion email users worldwide , which is why many businesses use it as a direct channel to communicate with their customers. Email marketing involves communicating with current customers and prospects to nurture leads , increase engagement, and move contacts down the sales funnel. Increasing brand awareness.

Campaigns 58

Campaigns Lead Scoring Lead Ranking Top of Funnel 58

SendX

JULY 30, 2021

Stories are the best way to keep people hooked, and it’s ideal for the email channel. An engaging hook will keep users reading, and it can even improve your opening rates for those who use a preview pane to filter their emails. Your email shouldn’t include the end of the story. Start with a hook. Here’s the catch.

Email Marketing 209

Email Marketing SEO Work Management Marketing Management 209

Marketing Insider Group

FEBRUARY 23, 2021

Email generates $40 for every dollar spent. Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ). Combining case studies with email marketing can be a recipe for success. Share on Social Media Channels.

Case Studies 276

Case Studies Case Study Studies Top of Funnel 276

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking. What is the use of automation in email marketing?

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking. What is the use of automation in email marketing?

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Optinmonster

AUGUST 16, 2023

You upload a contact list and email content to the service, then schedule the delivery of your messages. These services provide tools for creating, managing, and tracking email campaigns to make your marketing campaigns more effective. For example, you get to beautify emails by using pre-designed templates.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. Because smart marketers know the value of email list segmentation. ” 11.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

SendX

JULY 29, 2021

Stories are the best way to keep people hooked, and it’s ideal for the email channel. An engaging hook will keep users reading, and it can even improve your opening rates for those who use a preview pane to filter their emails. Your email shouldn’t include the end of the story. Start with a hook. Here’s the catch.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Scoop.it

JUNE 7, 2021

Decide the purpose of the email and the subscriber segments that will find it most valuable. Build a relevant content strategy so that it can bring an optimum open rate and click-through rate. Determine the kind of copy and visuals to be used in the emails and their placement. Check the loading time of the email.

Email Marketing 66

Email Marketing Template Product Work Management 66

Valasys

MARCH 13, 2023

That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth. By utilizing email marketing automation, businesses can create personalized email campaigns triggered at various touchpoints along the customer journey.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Optinmonster

SEPTEMBER 8, 2022

In other words, how much did you make for every dollar you spent on email marketing? Email marketing generally has the most measurable ROI of all digital marketing strategies. That’s because you can precisely track open rates, engagement, and number of conversions from each email. Track Your Performance.

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

SalesIntel

APRIL 26, 2021

Giving Your Sales Outreach Emails a Boost. In the business-to-business (B2B) world, hundreds of sales emails are sent and received every day. You not only want, but need your emails to be noticed, opened, read, and acted upon.

Outreach 87

Outreach Top of Funnel Conversion Click Rate 87

SalesIntel

MARCH 20, 2024

By identifying and understanding these common pitfalls, businesses can proactively avoid making costly mistakes and optimize their email campaigns for better engagement, response rates, and, ultimately, sales success. This article will help you know the pitfalls to avoid when crafting sales email sequences.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Martech Advisor

DECEMBER 3, 2019

Audience segmentation radically increases the performance of email campaigns. Some tools even provide AI and ML enabled segmentations that study user behavior and preference in real-time to tweak/ course-correct email campaigns. Merge Tags. Follow email marketing compliance. Reports and Analytics Dashboards.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Litmus

MAY 11, 2021

While it can be tempting to hard code data into an email to see how it’ll look when you’re testing, you need to be sure to switch back to your merge tags when uploading to your ESP and sending. Or just get used to seeing those merge tags when you’re building and testing emails.

Webinar Metrics 105

Webinar Metrics CAN-SPAM Deliverability Clickthrough 105

Binary Demand

MAY 17, 2023

[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns. What is a segmented email campaign?

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

SmartBug Media

MARCH 20, 2023

Brands can ask customers to tag them in posts about their products, ask for feedback on new products, or use listening tools to monitor conversations about their brand. Once customers have subscribed, e-commerce brands can collect data about their email engagement, including open rates, click-through rates, and purchase behavior.

Loyalty 98

Loyalty Segmentation Click Rate Ad Exchange 98

SendX

AUGUST 4, 2020

Layouts: Source: Mailchimp Themes: Source: Mailchimp Campaign: Source: Mailchimp Source: Mailchimp All the categories of templates can be edited with drag & drop functionality, except when you code your own. Reporting: Each campaign report will give you an overview of results on different metrics (open rate, unsubscribe, bounces, etc).

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

AUGUST 4, 2020

Layouts: Themes: Campaign: All the categories of templates can be edited with drag & drop functionality, except when you code your own. Reporting: Each campaign report will give you an overview of results on different metrics (open rate, unsubscribe, bounces, etc). All layouts are mobile-friendly.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

Outgrow

FEBRUARY 22, 2024

You can use pixel tags or remarketing lists for this. Pixel tags are code snippets on your website that place cookies on users’ browsers. By dividing your target audience into smaller groups based on certain characteristics or behaviors, you can create more personalized and targeted marketing campaigns. How Does It Work?

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

Outgrow

FEBRUARY 22, 2024

You can use pixel tags or remarketing lists for this. Pixel tags are code snippets on your website that place cookies on users’ browsers. By dividing your target audience into smaller groups based on certain characteristics or behaviors, you can create more personalized and targeted marketing campaigns. How Does It Work?

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

Sharpspring

SEPTEMBER 16, 2021

If you treat each campaign separately or make dramatic changes every time, you’ll confuse your audience and miss out on valuable data that could help you improve. So, how do you go about effectively testing your email campaigns? However, these are the creative and logistical aspects of email marketing.

Email Campaigns 104

Email Campaigns Campaigns Optimization Clickthrough 104

Hubspot

OCTOBER 1, 2021

When someone has already expressed interest or given you some information, it gets easier to segment your email marketing lists. These are small pieces of code you can use to personalize your email campaigns. But what about cold emailing? It’s recommended to see examples of successful cold email campaigns.

Segmentation 74

Segmentation CAN-SPAM Work Management Click Rate 74

Zoominfo

MARCH 8, 2022

It also creates topic and attendee information tags, so if an important decision-maker wasn’t able to make the demo, they can still be added to an automated follow-up campaign. These email campaigns averaged an open rate of 80%, click-through rate of 5-10%, and a reply rate of over 70%.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

PureB2B

MAY 30, 2022

So, you’re not seeing the ROI you’d like to see from your content, social media, or ad campaigns. If you’re ready to fire up your first cold email campaign to improve your lead generation it can be tricky to find your footing. They all provide robust analytics so you can measure the success of your cold email campaigns.

Work Management 62

Work Management Marketing Management A/B testing Software 62

Litmus

JANUARY 19, 2021

Customers expect businesses to know who they are, which means you need to personalize your email subject lines and content. Personalization increases open rates, conversion rates, and conversion values. Set up email automation. Use HubSpot’s Smart Send feature to boost open rates and engagement.

Budget Programs 138

Budget Programs Work Management Marketing Management Email Marketing 138

Scoop.it

SEPTEMBER 7, 2021

It can help you expose your email subscription and drive the target audience towards it. When people chat about your email campaigns on social media, it will improve your brand’s word-of-mouth publicity. More people will come to know about your emails, increasing the chance of expanding your email subscription list.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

LeadSquared

JANUARY 5, 2019

Every day you get spammy emails and why not – it is so easy to do buy lists and blast a campaign. The key to a successful email campaign is the relevance and relevance comes with understanding. Email tracker helps you with that. But does it work? Not much, because they are not relevant. Time tracking.

CAN-SPAM 52

CAN-SPAM Click Rate Open Rate Blast Campaigns 52

Optinmonster

AUGUST 31, 2022

Lead segmentation can increase open rates and click-through rates on your marketing emails, and boost conversion rates on your website. In many cases, you can send a unique tag to an email service provider like Mailchimp indicating which segment the new lead belongs to. Types of Lead Segmentation.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

BenchmarkONE

DECEMBER 11, 2019

With the right platform, you can build dynamic, personalized email campaigns so you can nurture leads while you sleep (or while you’re busy doing the various other tasks your job requires of you). To ensure you’re successful, make sure you track various metrics like open rate, click-through rate, and finish rate.

Automation 81

Automation Marketing Automation Services Marketing & Strategy Marketing Strategy 81