FMG Suite

JANUARY 26, 2022

Don’t be afraid to get personal on your “about us” page. Use a video to increase a landing page’s conversion rate. Use a video to improve the time-on-page metric and improve SEO. . Use a video to improve the time-on-page metric and improve SEO. . Create a Facebook page. EMAIL CAMPAIGNS.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Top Rank Marketing

JANUARY 22, 2024

How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Recommended Resource: Need to jumpstart your content marketing results? There are different metrics that businesses use to measure the success of their marketing campaigns.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

FunnelEnvy

MARCH 4, 2024

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. Here are some examples: Time and resource intensive. Limited scope.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Stevens & Tate

NOVEMBER 13, 2022

Optimized Landing Pages. Landing pages are where your online prospects “land” after reading through your content. Optimized landing pages improve the chances that a potential customer enters your sales funnel and draws their focus toward the important points about the offer presented them.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Optinmonster

APRIL 15, 2024

If people land on your site, don’t like what they see, and go away, you could be losing a lot of business. Grow your email list. If so, please enter your email below. Integrates with all major email service providers (ESPs) so you can easily collect leads for your email marketing. What is your price range?

Customer Surveys 77

Customer Surveys Marketing Websites Marketing Management Template 77

Optinmonster

MARCH 1, 2023

Your email signup forms play a crucial role in growing your email list. And email is an important digital marketing strategy you should pay attention to. Signup forms are critical for website owners who want to build an email list and engage with visitors, convert them into customers, or provide targeted content.

Conversion 96

Conversion Landing Pages Opt-in Template 96

Contently

DECEMBER 13, 2022

But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. Email: Open rate, click-through rate.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? I usually ignore these emails.

Ideal Customer Profiles 124

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 124

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. You might think lead generation stops at email signup. Clear and useful emails will not only help you bring leads through the pipeline but also prime them to become customers. What Does Lead Generation Look Like in Email Marketing? Tailor your lead gen emails.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Martech

JUNE 16, 2023

Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward. Business email address Subscribe Processing.

Marketing Analytics Tools 101

Marketing Analytics Tools Landing Pages Click Rate Conversion Rate 101

Unbounce

NOVEMBER 14, 2021

With this info, you’ll be able to keep these factors in mind as you design your digital marketing campaigns: The platforms your customers use to look at marketing content. Its goal is to gather their info in a contact list to nurture your relationship with ’em through emails, promotions, and other communications. Email marketing.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Unbounce

JULY 7, 2021

They generally have fewer resources. They don’t have the luxury of spending their whole day just thinking about marketing campaigns, landing pages, and conversion rates. Today, Google indexes more than 35 trillion web pages, with 500 000 new pages going live each day. It’s difficult to start one.

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Binary Demand

JUNE 7, 2023

B2B marketing automation brings a transformative edge, allowing businesses to streamline processes, enhance efficiency, augment sales, generate personalized campaigns, obtain better lead generation, and drive targeted engagements. Marketing automation can streamline repetitive tasks, such as sending and scheduling automated emails.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Vision6

DECEMBER 17, 2023

We’ll be running through why lead generation is vital to any marketing campaigns, but most importantly we’ll explore lead generating strategies that target quality over quantity. Arming your sales force with comparison guides and optimised landing pages is a great way to intrigue and convert these leads.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?

Promotion 140

Promotion Examples Landing Pages Click Rate 140

Unbounce

MARCH 12, 2020

You should never underestimate the power of a good email address, especially if you’re an ecommerce marketer. Get the right email from the right prospect, and you can build a long-term relationship that’ll make them want to buy from you over and over again. Want to build your email marketing list?

Cost per Acquisition 144

Cost per Acquisition CPA Landing Pages Brand Identity 144

Heinz Marketing

JULY 28, 2023

It involves a well-structured approach to aligning sales and marketing efforts, streamlining processes, and optimizing resources to drive desired outcomes. Standardized Templates : A well-orchestrated marketing approach includes the use of standardized templates for emails, landing pages, and other marketing collaterals.

Planning 93

Planning B2B Marketing Lead Ranking B2B 93

Launch Marketing

JUNE 29, 2022

Despite the rise of other communication channels, like text messaging, email is still a critical marketing tactic for fintech companies to utilize. Use email for newsletters, nurture campaigns, special offers, announcements and other appropriate purposes. Marketing Automation. Search Engine Optimization.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Contently

MARCH 23, 2023

These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Without metrics, content marketing efforts can become directionless and ineffective, wasting time and resources.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Optinmonster

MARCH 4, 2024

Split testing is a method used to compare two versions of a web page, email, or other marketing asset to determine which one performs better. Cost Efficiency: By making data-driven decisions, you minimize the risks associated with large-scale changes, ensuring that resources are allocated efficiently and effectively.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. In this article, we’ll look at various email marketing tools with diverse features. And the best part?

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Inbox Insight

OCTOBER 19, 2023

Key components of a demand generation strategy A successful demand generation strategy contains several key components, and it’s important to leverage the right demand generation tools for effective marketing campaigns. Optimize landing pages : Landing pages play a vital role in the success of your lead magnets.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

FunnelEnvy

MARCH 20, 2023

A/B testing is a powerful tool for B2B marketers and considered a staple of the toolbox for improving a campaign. Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works. Don’t make traffic splits equal.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

BenchmarkONE

NOVEMBER 10, 2022

You can tag your leads based on certain qualifiers, which make it easy for you to determine where they are in their buyer’s journey, and you can set up automatic nurture campaigns to go out to your leads based on actions they take. Email Funnel. Offering education to prospects on your brand and product via nurturing email campaigns.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Unbounce

AUGUST 31, 2021

A machine that writes emails, headings, landing pages, and more?! With AI, meet your new copywriting assistant that takes care of tedious writing tasks so that you can focus on what really matters: getting campaigns to convert. It does this by training an algorithm to crunch millions of web pages looking for patterns.

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

B2B Digital Marketer

AUGUST 31, 2023

What You’ll Learn in This Podcast: The importance of analyzing email statistics for optimizing conversion rates. How to identify winning email campaigns through statistical analysis. Strategies for improving conversion rates by experimenting with landing page buttons.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Planning 52

Unbounce

JANUARY 28, 2020

And how did he get my email?) Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. But do oodles of customized landing pages equal oodles of time?

Landing Pages 143

Landing Pages eCommerce Paid Search Agency Campaigns 143

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. You’re speaking to people who, by virtue of opting in to your email program, are seeking you out. Dig deeper: Does your email copy persuade or sell? You also can use GenAI in your A/B testing.

Marketing AI 134

Marketing AI Marketing & Strategy eCommerce Banners 134

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98