Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

Launch Marketing

SEPTEMBER 13, 2023

One powerful approach to do so is through top-notch pay-per-click (PPC) campaigns. However, if your PPC campaigns are not translating into conversions, you might be missing out on some key tactics. Tailor Landing Pages to Align with Ads First impressions are everything. We’ve got you covered.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Optinmonster

DECEMBER 8, 2023

Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance. SeedProd 2. Thrive Architect 3.

Best Practices 100

Best Practices Landing Pages Template Work Management 100

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Martech

MARCH 19, 2024

“I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” Furthermore, Sales and Marketing, combined, was flagged as one of four functional groups likely to deliver 75% of that value. Campaign creation and deployment.

Marketing AI 97

Marketing AI Conference Generation Loyalty 97

Top Rank Marketing

JANUARY 22, 2024

How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside.

Top of Funnel 106

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 106

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Optinmonster

APRIL 15, 2024

The best way to find out: add a survey popup on your site! If people land on your site, don’t like what they see, and go away, you could be losing a lot of business. Grow your email list. Best Practices to Ask the Right Questions on WordPress Survey Popup Need some help creating survey questions?

Customer Surveys 77

Customer Surveys Marketing Websites Marketing Management Template 77

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

NOVEMBER 6, 2023

It felt like a high-stakes gamble, and we went all-in. Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. A low one might need refining your value proposition or reevaluating your target audience. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Outreach 119

Outreach Email Marketing Optimization Lead Scoring 119

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? I usually ignore these emails.

Ideal Customer Profiles 123

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 123

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Collecting emails is a form of lead generation. The best part?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Litmus

MARCH 6, 2024

Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Martech

APRIL 25, 2024

One size does not fit all First, it is essential to acknowledge the breadth and heterogeneity of the 50-80+ cohort. Do not try to fit this sprawling generation into a one-size-fits-all box. This is especially true in large urban centers. So, how can marketers reach this broad and profitable segment?

Television marketing 90

Television marketing Planning Paid Search Agency Peer-to-peer 90

Liveintent

DECEMBER 1, 2022

And if you’re busy planning campaigns to help your brand meet its 2022 revenue goals, then you’re probably more stressed than most. So, our gift to you this holiday season is guidance on making the most of your campaigns so you can glide on into the new year with as little stress as possible.

Campaigns 116

Campaigns Curation Landing Pages Verticals 116

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

Marketing Automation Services 119

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 119

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Recommended Resource: Need to jumpstart your content marketing results?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Convince & Convert

NOVEMBER 30, 2023

ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Social Media 105

Social Media Advertisements Advertising Tools 105

ClickDimensions

MARCH 14, 2023

As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. One of these technologies is Marketing Automation. Page Contents What is Marketing Automation?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Unbounce

MARCH 10, 2022

Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. When you start using it, you can have your clients connect their ad accounts in a few clicks so you can reduce the number of back-and-forth emails usually involved in the onboarding steps. Even better?

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Lead Forensics

APRIL 3, 2024

In this article, we’re going to help you fine-tune your needs so you can pull out the ones which are going to be the most effective for you. Content Segmentation Once you have some ideas about the content you will supply, you need to start narrowing it down and hone in on your specific audiences even further. Not sure where to start?

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Launch Marketing

SEPTEMBER 27, 2023

Understanding the Fundamentals of Drip Marketing Drip marketing is an automated set of emails sent out at specific times or based on specific actions. These actions can be anything from opening an email to viewing a landing page on your website. While the content offered is important, so is the email design.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Unbounce

MARCH 1, 2022

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, This information helps you decide which pages they find relevant and others maybe not so much. Heatmaps, such as the one above, are visualizations that track user activity on a page.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Martech

MARCH 14, 2024

“The one thing they’re all rallying around is the idea that marketing and sales activities, although not meaningless, are hard to get ROI from. With the assets being generated and developed within Oracle Marketing Cloud, the outcomes should be faster time-to-market with campaigns and improved customer engagement.

Enterprise Management 92

Enterprise Management Marketing AI Work Management Marketing Management 92

Martech

FEBRUARY 8, 2024

Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. So, why start from the bottom in B2B?

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Binary Demand

JUNE 7, 2023

B2B marketing automation brings a transformative edge, allowing businesses to streamline processes, enhance efficiency, augment sales, generate personalized campaigns, obtain better lead generation, and drive targeted engagements. The businesses must sustain a concrete brand value over all the sales channels.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. One takeaway is that we are all human and fallible. In email, a mistake can seem like the end of the world because so many people can see where we messed up. A typo in the subject line.

Email Marketing 115

Email Marketing Planning Work Management Paid Search Agency 115

Martech

JUNE 23, 2023

This release adds to last month’s release to book meetings on behalf of other users, such as sales or business development representatives (SDRs/BDRs) who book meetings for account executives (AEs). HubSpot has released many approval features in the past year, including marketing email approvals. Learn how it works in this video.

Hubspot 97

Hubspot Landing Pages Budget Programs Work Management 97

Optinmonster

MARCH 1, 2023

Do you need help finding where to put the signup form on your website for optimum conversions? Your email signup forms play a crucial role in growing your email list. And email is an important digital marketing strategy you should pay attention to. 14 Places To Add Email Signup Forms 1.

Conversion 96

Conversion Landing Pages Opt-in Template 96

Optinmonster

MARCH 4, 2024

In this guide, we’ll show you why split testing is important and how to run split test to improve your lead generation and returns on your marketing efforts. Split testing is a method used to compare two versions of a web page, email, or other marketing asset to determine which one performs better.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

SmartBug Media

OCTOBER 20, 2023

For CMOs, this means being able to show the return on marketing investment to stakeholders in order to communicate the effectiveness and value your team brings to the business. Influenced revenue takes into account all of the interactions or engagements made throughout the buyer's journey. percent to lead creation, 22.5

Hubspot 104

Hubspot Multi-Touch Attribution Marketing Attribution Lead Ranking 104

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Unbounce

SEPTEMBER 28, 2021

The Unbounce Conversion Intelligence Platform expands the company’s offerings beyond landing pages to meet the needs of SMBs aiming to level up their growth. The platform pairs a marketer’s intelligence with machine learning to increase the conversion rates of marketing campaigns at every touchpoint.

Conversion 141

Conversion Budget Programs Copywriting Landing Pages 141

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Yet your beautiful email campaign may never actually reach the inbox. Yet your beautiful email campaign may never actually reach the inbox. Email deliverability is a complicated, technical beast.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108